2018年春《市场营销学》期末复习题答案解析

WORD()1.BA.B.C.D.2.BA.B.C.D.3.(D)A.B.C.D.4.CA.B.C.D.5.CA.B.C.D.6AA.B.C.D.7.BA.B.C.D.8.CA.B.C.D.9.DA.B.C.D.10.AA.B.C.D.11.DA.B.C.D.WORD12.AA.B.C.D.13.AA.B.C.D.14.GEAA.B.C.D.15.DA.B.C.D.16.CABCD17.AA.B.C.D.18.AA.B.C.D.19(A)A.B.C.D.20.AA.B.C.D.21.AA.B.C.D.22.CA.B.C.D.23.AA.B.C.D.24.AA.B.C.D.25.BA.1B.1C.1D.1WORD26.CA.B.C.D.27.CA.B.C.D.28.(B)A.B.C.D.29.(D)ABCD30(C)ABCD31.CA.B.C.D.32./AA.B.C.D.1ADABCD2.BCDA.B.C.D.3.BDA.B.C.D.4.ACDA.B.C.D.5.ABCA.B.C.D.6.AD()WORDA.B.C.D.7.BCEA.B.C.D.E.8.ACDA.B.C.D.9.ACEA.B.C.D.E.10.STPBCDA.B.C.D.11.ACA.B.C.D.12.BCDEA.B.C.D.E.13.BD()A.B.C.D.14.BDA.B.C.D.15.BCEA.B.C.D.E.16.ADEFA.B.C.D.E.F.17.CD()A.B.C.D.18.ACEA.B.C.D.E.19.ACA.B.C.D.WORD20.BDA.B.C.D.1T2F3.T4.----T5T6.T7F8.F9.T10.T11T12.T13F14.T15T16.T17.T18.T19.F20T21.1T22.F23.T24.T25.T26.F27.TWORD28.F29.F30F1P152P413P93()()4P885P1076.P1197P1178:P1209P14810P154(-)11P16412P19813P20714P23015P2961WORD(1)(2)-(3)2(1):(2)():(3):(4):34:(1)::(2):;(3):;(4):;(5):(6):(7):5(1):(2):(3):6.1WORD2()()37(1)(2)(3)(4)(5)8-:::():::9::10WORD11.:,..,,,12.5M5M:(1)(mission)(2)(money)(3)(message)(4)(media)(5)(measurement)1501008010%?:=x(1+)=+=80+100/50=80+2=82=82*(1+10%)=90.22801459510%?:=X(1+)=+=95/80+145/80=1.1875+1.8125=3=3*(1+10%)=3.3WORD3.40800520%:=X(1+)=+=5+800/40=5+20=25=25*(1+20%)=3015201520162016A5054670B20241229C2.02.191.4D3.03.230.8E1.01.0254.0:AEBCD,E,A,B,,CDAB,,CD()E,,C.D-,;AB219991019988600WORD630520550-6002000316003002000-650%10020011212343.++B2C++3101500201520%0-39003-68000-1000020%WORD1999++20034++2004B2C0-3++++B2CNEAKPCB350020043100%20055000200622007617++IT35001234WORD