信贷调整对我国房地产企业的影响及其对策

:1006-7329(2004)01-0097-05,,(,400045):,,,,,,,,:;;;;:F293.33:AMainInfluencesofCreditandLoanAdjustmentPolicyontheRealEstateEnterprisesandTheirCountermeasuresXUJun,YANZhe,ZHUYa-hui(CollegeofConstructionManagement&RealEstate,CU,Chongqing400045,P.R.China)Abstract:InconjunctionwiththecurrentsituationoftherealestatemarketinChina,themaininfluencecausedbythecreditandloanadjustmentpolicyisanalyzed.Onthisbasis,ithasproposedsomesuggestionsonhowtostrengthenthecompetitivenessandabilitytoresistriskoftherealestateenterprise.Attheend,itisemphasized,thatthecreditandloanadjustmentpolicynotonlymakestheenterpriseunderenormouspres2sure,butprovidesagreatopportunityofreducingrivalsandexpandingitsownscaletothosereallypowerfulrealestateenterprises.Therealestateenterpriseshouldseizethisopportunitytomeetthechallengetoexpandandstrengthenitself.Keywords:creditandloanadjustmentpolicy;structure;brand;financing;enterprisemerging,,613,,:1),()30%;,;;,2),;26120042JournalofChongqingJianzhuUniversityVol.26No.1Feb.2004:2003-10-24:(1977-),,,,,©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.60%,10,;(),,,1,30%,,,,,60%,,,,,,,,,,,;,,,,,,,,,,,,,2,,,:2.1,,,,60%,80%,,,,,,,15%,10%,,,,,200379700m2,15400m2,14000m2,(:2003919,,),,,,,,,,,60%80%,156,358m2(:),,,,8926©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,,,,,,2.2,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,2.3,,,,,,,,,,,;,,,;,,,,,,,,,,,,,,,,,,,,2.4,,,,,,,,,,,,,,,:2.4.1,,,991,:©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,:,,,,,,,,,,,,,,,,,2;,3,,,,,;,,,2.4.2,,,,,,,,,,,,2.4.3,,,,,,,,,,,,,2.5,,,,,,,,,,,,,,,,,,,,,,,,,,,,()(),,,,00126©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,,,,,,:[1].J.,2003,(1):23-26.[2].J.,2002,(10):39-40.[3].M.:,2003.[4].M.:,2003.[5].M.:,2002.(75)4Mohr-Coulomb,,,,:[1],,.J.,2002,24(2):35-38.[2],,.J.,2002,21(10):1455-1457.[3],,.J.,2002,24(3):28-32.[4].M.:,1993.[5].M.:,1998.[6],.J.,1985,1(1):72-80.[7].J.,1994,16(2):1-9.1011,:©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.