网络环境下企业反竞争情报研究

网络环境下企业反竞争情报研究中文摘要I中文摘要市场竞争日趋激烈，企业情报战愈演愈烈，网络已经成为主战场。然而，国内企业对竞争情报不够重视，反竞争情报意识更是淡薄。面对跨国公司为首的国外企业的严峻挑战，网络环境下企业反竞争情报工作迫在眉睫。本文首先引入企业竞争情报与反竞争情报单元模型，对网络环境下企业自身在信息暴露区(Internet)、商务通道(Extranet)和企业实体(Intranet)中的竞争情报脆弱点以及面临的竞争对手情报活动威胁进行分析；然后从宏观层面上阐述了网络环境下企业反竞争情报工作流程，在整体上把握反竞争情报全过程。在此基础上，构建网络环境下企业反竞争情报体系，对企业信息暴露区(Internet)、商务通道(Extranet)和企业实体(Intranet)的自身情报进行逐层保护，从而实现网络环境下企业信息公开与情报保护的博弈均衡。关键词：网络；企业；反竞争情报；竞争情报脆弱点作者：卢燕秋指导老师：项文新Studyoncorporationcounter-competitiveintelligenceininternet-basedenvironmentAbstractIIStudyonCorporationCounter-competitiveIntelligenceinInternet-basedEnvironmentAbstractWiththeincreasinglyfiercemarketcompetition,intelligencewarbetweencorporationsheatsup,andthenetworkhasbecomethemainbattlefield.However,mostofdomesticcorporationsdon’tpaymuchattentiontocompetitiveintelligence.Tomakethingsworse,theirsenseofcounter-competitiveintelligenceiscommonlyweak.Facingtheseriouschallengemainlyledbyoverseasmultinationalcorporations,domesticcorporationsmustputmuchemphasisoncounter-competitiveintelligenceinnetwork-basedenvironment.Thispaperstartsupwiththeintroductionofunitmodelofcompetitiveintelligenceandcounter-competitiveintelligence,andanalysescompetitiveintelligencevulnerabilitiesexistinginInternet,ExtranetandIntranetofdomesticcorporationsinnet-basedenvironmentandsomechallengefromintelligenceactivityofcompetitors.Then,theauthorgivesamacro-levelelaborationsofcorporationcounter-competitiveintelligenceprocessinnet-basedenvironment.Onthebasisofaboveanalysisandelaborations,acounter-competitiveintelligenceworkingsystemcomesintobeing,providingalayeringprotectionofcorporationintelligenceexistinginInternet,ExtranetandIntranet,thusholdingagamebalancebetweeninformationdisclosureanditsintelligenceprotectionininternet-basedenvironment.KeyWords:internet;corporation;counter-competitiveintelligence;competitiveintelligencevulnerabilitiesWrittenby:LuYan-qiuSupervisedby:XiangWen-xin目录第1章绪论··································································································11.1选题目的及意义················································································11.2国内外研究现状················································································11.2.1国内研究现状··········································································11.2.2国外研究现状··········································································31.3本文主要内容及创新点······································································41.4本文研究方法····················································································41.5本文不足之处····················································································5第2章网络环境下企业反竞争情报概述························································62.1网络环境下企业反竞争情报相关概念及关系·······································62.1.1网络环境下企业竞争情报·························································62.1.2网络环境下企业反竞争情报······················································62.1.3网络环境下企业反竞争情报与竞争情报关系······························92.1.4网络环境下企业反竞争情报与网络信息安全关系·······················92.2网络环境下企业反竞争情报特点·······················································102.3网络环境下企业反竞争情报必要性与紧迫性······································11第3章网络环境下企业竞争情报脆弱点与威胁分析······································123.1网络环境下企业竞争情报脆弱点分析················································123.1.1企业信息暴露区(Internet)竞争情报脆弱点·····························123.1.2企业商务通道(Extranet)竞争情报脆弱点································173.1.3企业实体(Intranet)竞争情报脆弱点·······································193.2网络环境下企业面临的竞争对手情报活动威胁分析····························213.2.1企业信息暴露区(Internet)面临的竞争对手情报活动威胁········223.2.2企业商务通道(Extranet)面临的竞争对手情报活动威胁···········263.2.3企业实体(Intranet)面临的竞争对手情报活动威胁··················27第4章网络环境下企业反竞争情报工作流程················································294.1网络环境下企业关键信息识别···························································294.1.1从自身视角识别企业关键信息·················································294.1.2从竞争对手视角识别企业关键信息··········································314.2网络环境下企业竞争情报脆弱点发现················································324.3网络环境下企业面临的竞争对手情报活动威胁发现····························334.4网络环境下企业反竞争情报策略制定和实施······································344.4.1网络环境下企业反竞争情报策略制定·······································344.4.2网络环境下企业反竞争情报策略实施·······································354.5网络环境下企业反竞争情报工作反馈与改进······································36第5章网络环境下企业反竞争情报体系构建················································385.1企业实体(Intranet)反竞争情报实现················································385.1.1企业实体(Intranet)反竞争情报管理·······································395.1.2企业实体(Intranet)反竞争情报技术·······································415.1.3企业实体(Intranet)反竞争情报法律建设································435.1.4企业实体(Intranet)反竞争情报文化建设································445.2企业商务通道(Extranet)反竞争情报实现··········································455.2.1企业商务通道(Extranet)反竞争情报管理································455.2.2企业商务通道(Extranet)反竞争情报技术································475.3企业信息暴露区(Internet)反竞争情报实现······································475.3.1企业信息暴露区(Internet)