Internal communications plan 内部沟通计划书

1、NZTEInternalCommunicationsPlan1July2007-30June2008PurposeThepurposeofthisdocumentistosetoutNZTE’sinternalcommunicationsstrategyfor2007/08andhowitwillbedelivered.BackgroundInternalcommunicationsisessentialtogoodbusiness.Organisationsarelikecommunitieseachwithitsownculture,structureandorganisationalhierarchyandeachmemberofthatcommunityfromtheCEOtothereceptionisthasneedsthatcanandshouldbemetbywell-managedinternalcommunications.Effectiveinternalcommunicationshelpsseniormanagementtocommunicatevision。

2、,createsaculturewhereemployeesbecomeengagedwiththegoalsandvaluesoftheorganisation,andkeepsmanagementintunewithwhat’sgoingonaroundtheorganisation.Itencouragesengagementandinteractivitybetweenalllevelsoftheorganisation.Organisationsneedtheabilitytoquicklyidentify,send,receive,andunderstandinformationthatiscredible,sensibleandrelevanttostaffinenablingandenergisingthemtocarryoutanorganisation’sstrategicintent.Internalcommunicationsisabouttranslatingmanagementintent(ieinformationandbehaviour)intomess。

3、agesthatareconsistentacrosstheorganisation,andprovidingtheconnectionsthatpeopleneedinordertobuildunderstanding.Nothingisaspowerfulasmanagementleadingbyexampleandanorganisation’scommitmenttoinformedrelationshipswithitsemployeesisattheheartofgoodinternalcommunications.Rewardsfromeffectiveinternalcommunicationaremany.Effectiveinternalcommunicationimpactsonorganisationalcultureandontheabilityoftheorganisationtocarryoutitsstrategicintentandalsohasadirectrelationshiptoexternalcommunicationinparticular。

4、inrespecttoissuesandcrisismanagement.OuremployeesserveasthemosteffectiveambassadorsforNZTEinthebusinessenvironmentandtothewidercommunity.Damningheadlinescanbedamagingforemployeemoraleifstaffareuninformedandcanleadtoanegativeimpactonthecompany’sreputationthroughwordofmouth.Thatiswhygoodinternalcommunicationissoessentialandmustbecloselyalignedwithexternalcommunicationsactivity.InNZTE’scase,650employeeswhofeelcomfortableintheirrole,arewellinformedandhaveasenseofachievementintheirwork,translatesinto。

5、650exponentiallyproductiveconversationswithexternalstakeholders.ThisinternalcommunicationsplansetsoutNZTE’sapproachtointernalcommunicationsandissupportedbyaguidetothetoolsandchannelsthatareavailableasaresourceforBoard,managementandstaff.SituationalAnalysisThepastyearhasseenthedevelopmentandconsolidationofinternalcommunicationspolicyandchannels.NZTEalreadyhasawiderangeofcommunicationchannelsinplacetoserveitsemployeesincludingthestaffintranet(SuperTED),Insight,InsideEnterprise,ChiefExecutivee-mail。

6、,ChiefExecutiveBriefing,Cascadebriefing,IgniteandtheStaffSeminarSeries.Thesearegenerallywellreceivedandattended,andoverthepastyearadvanceshavebeenmadeinmakingmorematerialmoreaccessibleviaonlinechannels.ResultsfromtheCultureSurveyandfromongoing3-monthlystaffreviewsandexitpollsindicatethatcommunicationsaregenerallywellreceivedbutthatthereisroomforimprovement.AnecdotalfeedbacksuggeststhatstaffbasedintheinternationalofficescouldbebetterinformedandengagedandthataccessibilitytoandoftheCEO,whilegood,co。

7、uldbeimproved.Thereareindicationsthatcorporatepolicyisalsonotwidelyandconsistentlyunderstoodandtakenup.Thiscanbeaddressedthroughinternalcommunications.InternalcommunicationsisdeliveredeffectivelybyacombinationofstafffrommultipleteamsacrosstheorganisationincludingCommunications,HR,KnowledgeSolutionsandIT.Thisinternalcommunicationsplanwillneedtosustainthegoodworkalreadyunderwayaswellasexplorenewchannelsandopportunitiesforengagingmoreeffectivelywithallmembersoftheorganisation,butparticularlythoseba。

8、sedintheinternationaloffices.Akeychallengeforthisyearwillbetheinternalroll-outofNewZealandNewThinking.ThiswillneedtobeinterwoventhroughallNZTE’sdocumentationandactivity,inconjunctionwithNZTE’scorporatecommunicationsplan.WewillalsoneedtobeginpreparationsfortherestructureanddesignoftheIntranettositalongsidetherestructureofNZTE’sonshoreandoffshorefacingwebsites.ValuePropositionNZTE’sinternalcommunicationswill:supportthecorporategoalsandstrategiesofNZTEreflectNZTE’scommitmenttohonestyincommunicati。

9、onmodelNZTE’svalues(accountability,honesty,collaboration,agilityandinnovations,leadership,professionaldiscipline)ininternalcommunicationreflectdesiredbrandattributes(inspire,energise,deliver)indesignandlanguagereflectandcommunicateNewZealandNewThinkingneverputNZTE’sbrandorimageatriskallowtwo-waycommunicationwhereverpossiblerecognisetheneedsofdifferentaudiencesandberelevanttothoseaudiences.KeymessagesInternalcommunicationsisanessentialelementofthebusinessmixNZTEstaffaretheorganisation’smo。

10、stimportantandeffectiveambassadorsNZTEiscommittedtohonestandtransparentcommunicationsNZTEwillallowtwo-waycommunicationwhereverpossibleNZTErecognisestheneedsof,andwillberelevantto,differentaudiences.PublicsNZTEMinistersNZTEBoardNZTESeniorExecutiveTeamNZTEstaffKeystakeholdersChiefExecutiveGMsMarketing,StrategicHumanRelationsCommunicationsRegionalmarketingmanagersHRKnowledgeSolutionsITSocialClubInternalcommunicationsresponsibilitiesThissectionsetsoutwhoisresponsibleforwhat.Communicati。