中国卓越绩效企业报告_ENG

HighPerformanceBusinessinChina2007InPursuitofProfitableGrowthThedramaticriseofChinaasaglobaleconomicforcehasbeennothingshortofextraordinary,andthegrowthandchangethatcontinuetoshapethenationistrulysomethingtobehold.Theresultingmessagetobusinessleadersaroundtheworldisclear:CompaniesthataspiretocompeteontheglobalstagemusthaveagrowthstrategyforChina.AtAccenture,thisismyresponsibilityastheexecutivesponsorofourbusinessandgrowthagendaforChina.IspendalotoftimeinChinatohelpAccenturebuildadominantmarketpresence,aswellasdeep,differentiatedskillstohelpourclientsachieveandsustainhighperformanceinthatspecialmarket.ChinaisvitallyimportanttoAccenture’sfuture.WesetupourofficesinGreaterChinamorethan20yearsago.Wenowhavecloseto3,000peopleservingadiversegroupofclients.ForAccenture,Chinarepresentsagreatreservoirofcapability–talent,knowledge,know-how–toservelocalenterprisesaswellasglobalclients.WearefocusedonhelpingourclientsrealizethepotentialofhighperformanceinChina,andweareequallycommittedtobeingpartofthefabricofthelocalbusinesscommunity.InobservingChinesebusinessessoarathomeandabroad,wewereeagertolearnhowtheycomparetothehighperformerswehaveidentifiedthroughourongoingstudyofthecharacteristicsthatdrivesuperiorresultsovertime.Clearly,ChinesesuccessstoriessuchasLenovoandChinaMobilehavebeendoingsomethingright.WithAccenture’slong-timeexperienceworkingwithChinesecompanies–andwithaprovenanduniquesystemformeasuringhighperformance–wesetouttoanswerourownquestion,andthequestionswehaveheardfrommanyChineseexecutivesaboutwhatittakestoachievesustainableandprofitablegrowth.Asbackground,Accenturehasbeenstudyinghighperformanceformanyyears.In2003,westeppedupourresearchindesigningandrefiningproprietarymethodstoevaluateperformance.Wehavesincelookedatmorethan6,000companiesandidentified500highperformers.Thesehighperformerssuccessfullybalancecurrentneedswithfutureopportunities,andconsistentlyoutperformtheirpeersinrevenuegrowth,profitabilityandtotalreturnstoshareholders.Highperformerssustaintheirsuperiorityacrosstime,businesscycles,industrydisruptionsandchangesinleadership.Asyouwillreadinthisreport,wehavenowappliedourresearchmethodologytoChina,augmentingourfive-pointfinancialanalysiswithrichsurveysofmorethan75board-levelexecutivesinChina,aswellaswithin-depthcasestudiesandinterviews.OurkeyfindingsexplorewhichtraitshelpChinesecompaniessucceedinthisfascinatingmarket,andwhichChinesecharacteristicsareadvantageousandinwhatcircumstances.ThereportalsoidentifiesplaceswhereChinesecompaniesarelaggingbehindglobalhighperformers,anditfocusesonactionsandoutcomestohelpthemachievehighperformance.Wehopeyoufindthisresearchinsightful.Itisthefirstinaregularseriesofreportsonthesecretstolong-termbusinesssuccessinChina.IampersonallyinspiredbythepromiseandopportunitythatChinarepresentsandthecompetitivedimensionitbringstotheglobalmarketplace.ThechangetakingplaceinChinaistremendous–thedetermination,theambition,theviewofthefuture.Onecan’thelpbutgetexcitedaboutitandwanttobepartofit.WilliamD.Green,Chairman&CEO,AccentureWilliamD.Green,Chairman&CEO,Accenture2Whenwebeganthisresearchprojectlastyear,webelievedthatthebestChinesecompaniesarethosethatharnessthepowerofthenation’sgrowthwhileretainingasenseofperspectiveaboutwhatisachievableinboththeshortandlongterm.Theresearchhasprovedourbeliefscorrect.Thereexistsastrongline-upofcompaniesthatsuccessfullyandconsistentlybalancetheneedtomanagefortodayandfortomorrow.Thesearethehigh-performancebusinessesinthevanguardoftheChinesecompaniesthatdominatethedomesticmarket.TheyarethefrontrunnerswiththepotentialtoalterthecompetitivelandscapeofoverseasmarketswhentheyexpandbeyondChina’sborders.Infact,manyofthemarealreadydoingjustthat.MycolleaguesandIatAccenturearedelightedtosharethisinsightfulreportwithyou.Itistheculminationnotonlyofarichlydetailedandunprecedentedresearchprogrambutalsoofmorethantwodecadesofhands-onexperienceinhelpingChinesebusinessespushforeverhigherlevelsofperformance.Butthisreportisbynomeansanendpoint.Wearecommittedtoextendinganddeepeningourstudiesofwhatconstituteshigh-performancebusinessinChina,andwearejustascommittedtoexpandingourservicestoChina’sfast-growingorganizationsregardlessofwheretheyplaceontheperformancespectrum.IfirmlybelievethatnootherorganizationisbettersuitedthanAccenturetoassistChineseenterprisesastheystrivetoachieveandsustainhighperformance.Wehavehelpedhundredsofclientsaroundtheworldtodothesame.Weareequippedwithawell-disciplinedandwell-provenmethodology.AndnowwehaverealdatafromChina–andaboutChina.Weknowyouwillfindthisreportengaging,enlighteningandapplicable.Wehopethatitpromptsyoutotalkwithusaboutsomeofitsfindings.GongLiChairman,AccentureGreaterChinaGongLiChairman,AccentureGreaterChina3ContentsExecutivesummaryPage6Section1:Whatisahigh-performancebusiness?Page12Section2:PursuinghighperformanceontheglobalstagePage1Section3:ThecharacteristicsofChinesehighperformersPage18Section:FromlocaltoglobalhighperformancePage2Section5:Nextsteps–fromunderstandingtoactionPage6ResearchmethodologyPage50ReferencesPage55Executivesummary