中国卓越绩效企业报告_ENG

1、HighPerformanceBusinessinChina2007InPursuitofProfitableGrowthThedramaticriseofChinaasaglobaleconomicforcehasbeennothingshortofextraordinary,andthegrowthandchangethatcontinuetoshapethenationistrulysomethingtobehold.Theresultingmessagetobusinessleadersaroundtheworldisclear:CompaniesthataspiretocompeteontheglobalstagemusthaveagrowthstrategyforChina.AtAccenture,thisismyresponsibilityastheexecutivesponsorofourbusinessandgrowthagendaforChina.IspendalotoftimeinChinatohelpAccenturebuildadominantmarketp。

2、resence,aswellasdeep,differentiatedskillstohelpourclientsachieveandsustainhighperformanceinthatspecialmarket.ChinaisvitallyimportanttoAccenture’sfuture.WesetupourofficesinGreaterChinamorethan20yearsago.Wenowhavecloseto3,000peopleservingadiversegroupofclients.ForAccenture,Chinarepresentsagreatreservoirofcapability–talent,knowledge,know-how–toservelocalenterprisesaswellasglobalclients.WearefocusedonhelpingourclientsrealizethepotentialofhighperformanceinChina,andweareequallycommittedtobeingpartofth。

3、efabricofthelocalbusinesscommunity.InobservingChinesebusinessessoarathomeandabroad,wewereeagertolearnhowtheycomparetothehighperformerswehaveidentifiedthroughourongoingstudyofthecharacteristicsthatdrivesuperiorresultsovertime.Clearly,ChinesesuccessstoriessuchasLenovoandChinaMobilehavebeendoingsomethingright.WithAccenture’slong-timeexperienceworkingwithChinesecompanies–andwithaprovenanduniquesystemformeasuringhighperformance–wesetouttoanswerourownquestion,andthequestionswehaveheardfrommanyChinesee。

4、xecutivesaboutwhatittakestoachievesustainableandprofitablegrowth.Asbackground,Accenturehasbeenstudyinghighperformanceformanyyears.In2003,westeppedupourresearchindesigningandrefiningproprietarymethodstoevaluateperformance.Wehavesincelookedatmorethan6,000companiesandidentified500highperformers.Thesehighperformerssuccessfullybalancecurrentneedswithfutureopportunities,andconsistentlyoutperformtheirpeersinrevenuegrowth,profitabilityandtotalreturnstoshareholders.Highperformerssustaintheirsuperiorityac。

5、rosstime,businesscycles,industrydisruptionsandchangesinleadership.Asyouwillreadinthisreport,wehavenowappliedourresearchmethodologytoChina,augmentingourfive-pointfinancialanalysiswithrichsurveysofmorethan75board-levelexecutivesinChina,aswellaswithin-depthcasestudiesandinterviews.OurkeyfindingsexplorewhichtraitshelpChinesecompaniessucceedinthisfascinatingmarket,andwhichChinesecharacteristicsareadvantageousandinwhatcircumstances.ThereportalsoidentifiesplaceswhereChinesecompaniesarelaggingbehindglob。

6、alhighperformers,anditfocusesonactionsandoutcomestohelpthemachievehighperformance.Wehopeyoufindthisresearchinsightful.Itisthefirstinaregularseriesofreportsonthesecretstolong-termbusinesssuccessinChina.IampersonallyinspiredbythepromiseandopportunitythatChinarepresentsandthecompetitivedimensionitbringstotheglobalmarketplace.ThechangetakingplaceinChinaistremendous–thedetermination,theambition,theviewofthefuture.Onecan’thelpbutgetexcitedaboutitandwanttobepartofit.WilliamD.Green,Chairman&CEO,Accentur。

7、eWilliamD.Green,Chairman&CEO,Accenture2Whenwebeganthisresearchprojectlastyear,webelievedthatthebestChinesecompaniesarethosethatharnessthepowerofthenation’sgrowthwhileretainingasenseofperspectiveaboutwhatisachievableinboththeshortandlongterm.Theresearchhasprovedourbeliefscorrect.Thereexistsastrongline-upofcompaniesthatsuccessfullyandconsistentlybalancetheneedtomanagefortodayandfortomorrow.Thesearethehigh-performancebusinessesinthevanguardoftheChinesecompaniesthatdominatethedomesticmarket.Theyaret。

8、hefrontrunnerswiththepotentialtoalterthecompetitivelandscapeofoverseasmarketswhentheyexpandbeyondChina’sborders.Infact,manyofthemarealreadydoingjustthat.MycolleaguesandIatAccenturearedelightedtosharethisinsightfulreportwithyou.Itistheculminationnotonlyofarichlydetailedandunprecedentedresearchprogrambutalsoofmorethantwodecadesofhands-onexperienceinhelpingChinesebusinessespushforeverhigherlevelsofperformance.Butthisreportisbynomeansanendpoint.Wearecommittedtoextendinganddeepeningourstudiesofwhatco。

9、nstituteshigh-performancebusinessinChina,andwearejustascommittedtoexpandingourservicestoChina’sfast-growingorganizationsregardlessofwheretheyplaceontheperformancespectrum.IfirmlybelievethatnootherorganizationisbettersuitedthanAccenturetoassistChineseenterprisesastheystrivetoachieveandsustainhighperformance.Wehavehelpedhundredsofclientsaroundtheworldtodothesame.Weareequippedwithawell-disciplinedandwell-provenmethodology.AndnowwehaverealdatafromChina–andaboutChina.Weknowyouwillfindthisreportengagi。

10、ng,enlighteningandapplicable.Wehopethatitpromptsyoutotalkwithusaboutsomeofitsfindings.GongLiChairman,AccentureGreaterChinaGongLiChairman,AccentureGreaterChina3ContentsExecutivesummaryPage6Section1:Whatisahigh-performancebusiness?Page12Section2:PursuinghighperformanceontheglobalstagePage1Section3:ThecharacteristicsofChinesehighperformersPage18Section:FromlocaltoglobalhighperformancePage2Section5:Nextsteps–fromunderstandingtoactionPage6ResearchmethodologyPage50ReferencesPage55Executivesummary。