试论大型商业地产开发与商业经营脱节问题

:1673-1387(2006)04-0364-04(,350014):,,:;;;:F293.35;F301.3:A,,,,,,,,,,,30%,20%25%,,,,,1.,,,20%,100%,,,,,,2.,,,,,:,,,,3.:2006203215:(JA051395GY-S0505):(1968-),,,,,20061084()JournalofShenyangJianzhuUniversity(SocialScience)Oct.2006Vol.8,No.4,,,,,,,,4.,,,,,,,,,5.,,10%20%,,,,,,,,,,,,,1.,,,,,,,,,,,2.,,,,,,,,,,,,,,,,,3.,,,,,,,,,,,,,,,,,1.,5634:,,,,,,,,,,,,,,2.,,,,,,,:(GDP)1000,;GDP20003000,;GDP6000,;GDP12000,(SHOPPINGMALL)263,3000,15001700?,100010003000,30005000,5000,100003.,,,,,,,50%,70%,,,,,,,,;,,,,,;,,,,,4.,,,,,,(),:,(1),;(2);(3),,663()8,,,,,,,,,,,,,5.,,,,,(),(REIT)199171,,,,REIT,,6.,,,,,,,:[1].[J].,2005(5):43-45.[2].+[J].,2004(1):11-12.[3],.[J].,2005(10):88-90.[4],.[J].,2004(8):40-42.Discussiononthedisconnectionissuesbetweenthelarge2scalecommercialrealestatedevelopmentandthecommercialmanagement.YUKai(EconomyManagementDepartment,FujianUniversityofTechnology,Fuzhou,Fujian,350014)Abstract:Fromthemainperformanceofthedisconnectionofcommercialrealestatedevelopmentandtherealestate,thisarticleanalysestheproblemproducedbytheaboveproblem.Andtheauthorproposesthesolutioninthefollowingseveralmainpoints:strengtheningtheabilityofdeveloperscommercialmanagementplans,arrangingthecombinationofthecommercialrealestatesmarketlocalizationandindustryconditionfirmly,introducingthepatternoftheorderformrealestatevigorously,normalizingbusinesspatternofpost2salere2turnsrents,openingupthefundchannelofcommercialrealestateandintroducingthespecializedbusinessin2termediaryattherightmoment,etc.KeyWords:commercialrealestate;commercialmanagement;realestatedevelopment;disconnection7634: