ERP实施方法论汇集

ERP实施方法论汇集曹晓东2016-04-06德勤ERP实施方法论范围与计划目标确定设计系统配置测试与交付项目管理领导变革培训和文档信息技术流程与系统集成确定指标核心系统项目分为5个阶段和6个轨道:TestingandDeliveryConfigurationRedesign流程重组范围与计划目标确定流程设计系统配置测试与交付德勤ERP实施方法我们可以提供完整的、多方面的服务以及德勤所特有的工具来为客户的ERP工程提供强有力的支持行业蓝本TM优秀实例知识库ketProducts/ServicesnalyzetheMarketingEnvironmentBestPracticesChannelBusinessModelweenaxpansionmerloyaltyBydeployingExchangeApplications“ValEx”product,FederalExpresswasabletocompareacustomers’currentshippingwithFederalExpressversustheiroverallshippingrequirements.Byunderstandtheircustomers’needs,FederalExpressisabletoexpandtheirservicestomeetmoreoftheircustomers’shippingrequirements.(2)AllBusinesstoBusinessBusinesstoConsumerecomingablesariations,ctivityTheuseofmarketingdatabasestostoredataisenhancedbyinteractivetoolsthatallowrealtimeinteractionandmanipulationbynon-technicalmarketingpersonnel.Theseproductsallowmarketsegmentstobequicklyidentifiedandanalyzedtodeterminethepreferencesofvariouscustomergroups.(3)AllBusinesstoBusinessBusinesstoConsumerdingomotionarketModelingcompetitorP&Ltodeterminesustainabilityofcurrentactivitiesandassessthecompetitivethreat(1)AllBusinesstoBusinessBusinesstoConsumer方法论Discovery&PlanningImplementationProgramManagementInformationTechnologyChangeLeadershipTransformationAreaProcessInformationManagementPrototype1Prototype2Prototype…DesignandDevelopPilotImplementReleaseIReleaseIIRelease...SelectSoftwareConductVisioningandPlanningMonitorandImprove解决方案中心InternetBrowserBackOfficee-CommerceServerCallCenterFieldSalesLegacySystemsCTIACD/IVRMiddleware价值蓝本TM诊断工具Whoareourmostvaluablesegmentsandhowshouldwemarket,sell,andservicetoeach?Whatdomycustomersvalue?HowdoIbuildloyaltyinmycustomers?Isitworththeeffort?Whatprocesses,technologies,anddatadoweneedtodelivervaluetoourcustomers?Howdoweleverageouroperationstobuildcustomerrelationships?Howdowebuildaseamlessexperienceacrosschannels?StrategyOperationsMindSetDowebuildrelationshipsratherthanjusttransactbusiness?Dowelooktocollaboratewithourcustomers?Doeseachpartofourorganizationunderstandandrespondtoourmostvaluablecustomers?拥有被证明有效的ERP方法论德勤咨询公司提供的高科技制造行业的标准蓝本KMarketProductsandServicesK-010PlanandConductResearchK-020ConductMarketAnalysisK-030ConductCompetitorAnalysisK-040DefineCategoriesK-050IdentifyCustomerorMarketSegmentsK-060PerformInternalAssessmentK-070IdentifyMarketingOpportunitiesK-090DevelopProductLifeCycleandGlobalStrategiesK-100DevelopPositioningforProductsandServicesK-110DesignandDevelopPricingStrategyK-130DesignandDevelopPromotionStrategyK-140DesignandDevelopAdvertisingStrategyK-150DevelopPublicRelationsStrategyK-160DevelopPhysicalDistributionChannelStrategyK-170ManageProductObsolescenceK-180DevelopSalesForceStrategyK-190DesignandDevelopCustomerServiceStrategyK-200DevelopProduct/ServiceForecastK-210Implement/ControltheMarketingPlanReturntoPreviousLevelMarketProductsandServicesDesignandDevelopAdvertisingStrategyK-140K-130DesignandDevelopPromotionStrategyK-100DevelopPositioningforProductsandServicesSetObjectivesandAlignwithBrandStrategySetAdvertisingBudgetEstimateVendorCo-opAdvertisingRevenueDevelopAdvertisingCalendarDevelopAdvertisingMessageDecideonMediaAdvertisingEvaluateEventAdvertisingSynergiesCoordinatewithOtherCampaigns/PromotionsAdditionalCampaigns?DevelopAdvertisingandOtherMarketingMaterialBuyAdvertisingManageAgenciesandExternalCreativeTalentMonitorAdvertisingandCollateralEffectivenessAllocateMarketingFundsBetweenTradeConsumerandAdvertisingSpendingEvaluateAdvertisingEffectivenessMakeAdjustmentstoAdvertisingStrategyYesNoK-150DevelopPublicRelationsStrategyS-170Initiate,ManageandCloseInternetSaleK-210Implement/ControltheMarketingPlanK-210Implement/ControltheMarketingPlanK-210Implement/ControltheMarketingPlan德勤咨询公司提供的高科技制造行业的标准蓝本各种有效解决方案的实施•包括实用的递交结果来加速实施过程本建议书的范围方法论在以下诸多方面提供指导:•强有力的项目管理方法•概念框架•常见的工作步骤•辅助工具和技术•工作样本•利益和挑战•经验教训•变革管理调研及计划实施原型1原型2原型…设计和开发演练实施版本I版本II版本...软件选型实施规划及项目计划监测及改进项目管理局部流程转变信息管理信息技术变革领导什么是ERP方法论?•提供对以结果导向的实现方法的指南，实现业务流程转变过程所带来的利益•关注于业务方面的综合转变，而不仅仅关注于流程自动化•综合了非常具体的市场最佳方案,技术,和供应商的工作经验，以及非常实用可靠的致力于具体实施的工作方式这两方面的优势，为客户提供出色的价值•涉及每一集成解决方案中所有关键的因素：人员、流程、知识/模型/数据、应用、以及基础设施流程转变过程中的关键点，包括人员,流程,技术和基础设施.流程基础设施People-enablingpracticesprovideforincreasedcreativity,decisionmakingandflexibility.Forexample,tothesalesforcethistranslatesintoanenhancedabilitytosellthroughempowered,sales-orientedrepscapableofservicingmultiplerequests;clearjobdescriptionsandcareerpaths;strategicincentiveandcompensationprograms.Newtechnologiesprovidepowerfulfunctionalitytoenablethebusiness.Ourapproachbridgestheentiretechnologyspectrumofknowledge,data,technologyinfrastructureandapplication.Ourcombinedknowledgeofstrategy,processandthelatesttechnologiesensuresappropriateintegrationofbusinessstrategywithtechnologystrategy.Maintainingaprocessviewiscriticaltobreakingdownthefunctionalbarriersthatlimitchange.Itisthroughtheredesignedprocessthatcompaniesrealizecostsavings,revenueenhancementandotherbenefits.Aneffectiveprocessensuresintegrated,standardizedpractices,customersegmentation,anddifferentiated,personalizedservicetoprofitablecustomers.