制作宣传品培训纲要

TRAININGACTIVITYOUTLINE培训活动纲要Task任务：CollateralProduction制作宣传品Code序号：OH-SM-MC-D201Objectives目的：Attheendofthissession,eachtraineewillbeabletofullyunderstandtheproceduresofcollateralproduction在此培训结束后，每一个学员都要掌握制作宣传品的程序和要点。Standard标准：SeeAttached参见附件Resources培训器材：WhiteboardandMarkPen.白板和马克笔。Method培训方式TrainingSteps培训步骤Time时间CirculateRackBrochure传阅宣传品GroupDiscussion小组讨论RackBrochureisapowerfultoolforsalespersontosellhotelfacilityandservice.AndthecollateralproductioninvolvesconcertedeffortthroughouttheSales&MarketingdepartmentandPurchasingDept.宣传册是我们的销售人员推销饭店服务设施时强有力的工具。制作宣传品时涉及到整个营业部的参与和采购部的协助。Asktraineetostudybrochureandtellwhatspecificationsandstandardsthatitindicates?要求学员研究宣传册并说出册子上体现了什么样的具体标准和规格。a.Logo-corporateandpropertylogob.Tagline–HometoaCertainWorld?c.Housecolord.TaglineTranslatione.Fontoflogo,taglineanditstranslation-------------------------------------------a.标识-集团和饭店的标识b.口号-Who'sTakingCareofYou?c.饭店用色标d.口号的翻译–您的世外之家？e.标识、口号及翻译的字体ThecollateralwillalsocarryacodeindicatingthedateofproductionandMCmanager'sname.宣传册上还会带有一个代码，表明制作的时间和公关部经理的姓名。Gothroughprocedures1-4.详细讲解程序的第1至4条。Becauseitinvolvespayment,weneedtoraisePurchasingrequest.Andifnotfamiliarwithsupplierqualification,itisrecommendedthatwegetPurchasingassociatetoevaluate.由于制作宣传品与付款有关，我们需要提交采购单。但是如果不熟悉供应商的资信度，可以让采购部员工一同来评估。Gothroughprocedures5-10.详细讲解程序的第5至10条。Forthesakeofeasyreference,acodeistobeassignedtothecollateral,likeeverybodyhashisownIDcode.为了便于查找，我们要给宣传品分配一个代码，就象每个人都有一个身分证号码一样。a.MonthandYearofprintb.CollateralTypec.Quantityd.InitialofMarComManager'sname-------------------------------------------------------a.印刷的年月b.宣传品的类型c.数量d.公关部经理的姓名缩写5min5分钟15min15分钟12min12分钟15min15分钟10minQuestion:Whatarethemajorfactorstobeconsideredincollateralproduction?在制作宣传品时要着重考虑的要素有哪些？Summarywithemphasisonreviewofbrochurespecifications.总结时将重点放在宣传品的规格标准上。10分钟10min10分钟