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MARKETOVERVIEWShanghaiseconomygrewsteadilyoverthepastninemonths.Inparticu-lar,continuedGDPandretailsalesgrowthstronglysupportedtheretailpropertymarket.RetailsalesvalueinShanghaisustainedsolidgrowthof17.5%Y-o-Yinthefirsteightmonthsof2010,360basispointshigherthanlastyearsgrowthrate.TheincreasewasdrivenbytheeffectoftheExpoandtheexcellentperformanceoftheF&Bsub-segment.AsShang-haispopulationandeconomycontinuetoexpand,strongeconomicdatashouldcontinuetoprovidefundamentalsupportfortheretailsector.Aspreviouslymentioned,theF&Bsubsectorwasthefastestgrowingretailsector,whilecommunityshoppingmallswerethefastestgrowingpropertytype,largelyasaresultofthelocalconveniencetheyprovide.Primeretailpropertiesrefersmainlytoshoppingcentres,includingshoppingmalls,shoppingpodiumsandallretailcomplexeswithF&B,retailingandentertainment,andwithGFA≥15,000sqm.Departmentstoresarenotincluded.Inthisreport,differentretailingcatchmentsaredividedintoprime,inner-ringroadandemergingareasforanalysis.PrimeareasrefertoEastandWestNanjingRoad,HuaihaiRoad,Xujiahui,Lujiazui(incl.NewShanghaiCityarea);inner-ringroadareasrefertootherretailingcatchmentswithintheinner-ringroadandtheHongqiaoareaaswell;emergingareasrefertotheothernewcommercialhubsaroundthemiddle-ringroadarea,suchasDaningandWujiaochang.ূޜݸᲇεཊሂᐻ༸ޒ᧷ؕሂϭόഝϏጯӜࠑᮺ֮ሂGDPࠑᮺιೋሡሂཏᤘ᱂ຳ҆᰾ۤႥςূޜ៣ᄐጯࣸ2009৪1-8ഝεཊዣѐཏᤘڮ᰾ۤબᲡهࠑᮺ17.5%ཡৠᴬϾؕ৪هന3.6όሀդ်ԝᚻࠑᮺϗᠮሖϾεཊοרಅৼሂ֧ڏᲸ᳅ςሂፂ՛៣ᄐεཊЙبிᑖࠑᮺڏᐻ༸Ӝጯࣸሂ؟֮॑ሂᐻ༸पѐᑑᑖఆ֧᰾ۤςШᤌႥϏ੯قόςએേሲᲸ᳅᭑ۤᚱςᲡࠑᮺജШᤌႥϏ੯ሂጐᏕേሲሖϾഖሂ֢ᕗથڏഖࣱಗሂςએዣו߄ᤌႥϏ੯Чၡ؟॑ജሂಙϏୖࣸϟюᤇ᰾ۤႥςଋᤌႥϏ੯ಽׂலᨨୖጞሂ్यਨᤌႥϏ੯ៜוਨᤌႥϏ੯ϯׂலਝᎋᱟጝޒ15,000৩ಭᏓୃзεഞᲸ᳅᰾ۤ؛࢙ϥᎆࠫጐςએሂᰯϏਨᤌႥޜୖѦഫׂலєᑊሂሀᤆ۰ഭஉٯзඡ੯єᑊ؛ಬԛ۰ςוणεཊ᰾ۤ۰ς۰ތѳդ൚ԝϏඡ੯۰ތׂலקГᥱཾཊᥱऊີ᯾ऊݑׂலಬεཊߚ۰ތєᑊ۰ތׂலԧᄏзԧᰌඡ੯۰ތࠩוߣثׂல۰ތಬԛ۰ތுϏᄏзԧ᧻৪േಬ՛ᄐ۰ςוࡘ࠰ࣩ؛ЃᡀޜᎆHIGHLIGHTSShanghaisretailpropertymarketwasgenerallystableinQ32010.Thevacancyrateoftheoverallmarketdecreasedduetocontinuedstrongdemandfromretailers.Benefitingfromtheimprovedperformanceofnewprojectsintheinnerringroadarea,thevacancyratedecreasedinthequarter.Furthermore,strongcompetitionforretailspaceinprimeareaswilllikelyleadtohigherfuturerentalratesandcontinuedlowva-cancyratesinpremiumprojects.Thereisstillsignificantnewsupplyenteringthemarketinthenext12months,duringwhichtimeforecastdemandgrowthwillbecomparativelyslower.Thispipelineofnewsupplyshouldpre-venttherentalratefromincreasingtoorapidlyinprimeprojectsthroughoutthecity.உٯᠮ်2010৪፼δࣛਇεཊ᰾ۤႥςূޜ៣ᄐጯӜآሖϾοרനᯆሂೋሡཏᤘз؛᰾ۤ۰ሂ၂᱂ຳಗѬূޜጿᒮᄃζᰄሖϾಬᲂሤሂ֮៣ᄐєᑊূϏ੯۰ތഭࣛਇጿᒮᄃζᰄඡ੯۰ތϺဇ၂ጕҒၡޒᴬѧጿᒮᄃϯᨁίζᥠᡘഫേיϼόഝԧҒၡѐഞಬࠑґৼ᯾ᑖᨁԒূޜূޜ᱂ຳࠑᮺৠਇሩৼՋᑹԓূሂಬࠑґৼपѐռඡ੯וߣሂጕࠑᮺ᧷ሂ᥎ֱwww.colliers.com/chinaTHEKNOWLEDGEREPORT|Q32010|RetailPropertyMarketSHANGHAIʼ๑RetailPropertyMarketںρ॰ݧP.2|COLLIERSINTERNATIONALTHEKNOWLEDGEREPORT|Q32010|RETAILPROPERTYMARKETTherewasminimalnewsupplyintheretailpropertymarketduringQ3,asidefromtheadditionofXintiandiStyle(locatedonMadangRoad),whichaccountedfor29,500sqmofnewsupplyinLuwan.TheSMLGrandCentre,locatedatDapuqiao,officiallyopenedonSeptember10thafteraninaugurationceremonyinApril.Thenewshoppingmallisacomprehen-sivemallandfeaturessignificantF&Bandelectronicsretailers.Strongdemandcontinuedduringthisquarter.Thelargesthigh-endsu-permarket,Ole,openeda4,000-sqmstoreattheendofJulyinXujiahuisGrandGatewayPlaza.Hermes,inco-operationwithlocaldesigners,es-tablishedanewbrandcalledShangXiaandopeneditsinitialstoreonHuaihaiRoad.TheIFCmallinLujiazuicontinuedtoattractmanyluxurybrands,ofwhich25high-endbrandsarenowlocatedonthegroundfloor.TheIFCmallhasahigherendpositioningthanSuperBrandMallbutthereisstillsomeoverlapintheupper-middlemarketsub-segment.Finally,AppleopeneditssecondstoreinShanghaiatHongKongPlaza,whichcoincidedwiththelaunchdateoftheiPhone4inChina.Theaveragewaittimetogetintothestoreonopeningdaywasfivehours.Asaresultoftheextraordinarysuccessofitsinitialstores,Appleintendstoopen25storesinChinaoverthenext2-3years.353PlazaopenedanewfashionstorecalledBeU,targetingyoungerconsumers.TheXintiandiStyleproject,whichopenedinSeptember,in-cludes30brandsnewtotheChinesemarket,and20independentde-signerbrands.SomeofthebetterknowntenantsatthenewXintiandiprojectincludeJasM.B.andAgnesb.DBHKlauncheditsfirstChinastoreinJinqiaoInternationalPlaza.ThisisaHongKongbrandthatfocusesonlocaldesignersandpositioning.The5thAvenueprojectlocatedinB1ofMetroTowerisanewbaseforJapanesefashionproducts,with5,000sqmofretailarea.Ofthesebrands,60%areenteringthemainlandChinamarketforthefirsttime.Overall,thevacancyratefellto9%duetostrongdemandinthequarter.Improvedtake-upatsomeInnerRingRoadprojects,specificallyIMAGOandPlaza889,werekeydrivers.Theprimeandemergingareaswerequitestable,withExpo-relatedconsumptionprovidingsupport.Overall,retaildemandgrowthwaslargelyinlinewithpreviousgrowthtrends.2010৪፼δࣛਇεཊ᰾ۤႥςূޜಬࠑґৼमίόྪሂಬ࠱ޙळຆᩮᳩਿᥱᢗᲂሤબਝᎋᱟጝᐖϖ29,500৩ಭᏓٝޙζψेڏޙεψे;᧿ഞόѧϾୢངוߣϾ9ഝ10ಾሡ࠰ణৣሂಾഝԈϏ੯ԝ۰ς᰾ۤᱟጝ᧲պ148,000৩ᏓᨀίᰯሀᤆᲸ᳅ᅻ࣍ϾίѬሂίਨᤌႥϏ੯पѐିϖεཊߚূሂಬޙඎഭࣛਇ᰾ۤႥς᱂ຳҒၡҬிೋሡ2010৪7ഝ৽ކԧജ࠰ሂᴬ፣᥌ূנཟβऊOleޒऊີྙີৱޜޙζίेਠςᚱςᱟጝᐖϖ4,000৩Ꮣ9ഝϏೃϖϸఆৱϏކূޜႎᄉЬాଡ଼ഭސᡲᡘఆ՛εζڮ႙৫νޒཾཊᥱਠᡲ፼ίऊڮ႙ѧϾ᯾ऊݑሂކϏ੯ίЕሩऻፙցିϖϸэࠫࡏ҉ڮ႙ሂᔉᰯޙ۰ޜ᳣ेີᰯϸ25ऊοᆅ᱿ᐗڮ႙ϗୢᴬ፣ڮ႙ι࠰ৱޜ᭪ѧϺޒ᳦ྙৱޜሂεཊ፼ϼऊᘩൟϾiPhone4؟ۤਿಾਠςਿಾ৩ޡᠮᎆӃ5भᕗᨁԒᭌᅸϾᘩൟޒϏކᭌء࠰ሂି֢ᡘޒഫേ23৪ԧपѐޒϏކূޜ᯾ᑖఆ՛25
本文标题:XXXX年三季度上海零售物业市场_高力
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