Learning processes in municipal broadband projects

Theeffectsofperceivedindustrycompetitiveintensityandmarketing-relatedcapabilities:DriversofsuperiorbrandperformanceOriginalResearchArticleIndustrialMarketingManagementPressmediacoverageeffectsondestinations–AMonetaryPublicValue(MPV)analysisOriginalResearchArticleTourismManagementAdistributedplatformforpersonalizedadvertisingindigitalinteractiveTVenvironmentsOriginalResearchArticleJournalofSystemsandSoftwareTheimpactofmarketingcapability,operationscapabilityanddiversificationstrategyonperformance:Aresource-basedviewOriginalResearchArticleIndustrialMarketingManagementGovernmentcommunicationanddemocraticgovernance:Electoralandpolicy-relatedinformationcampaignsinCanadaOriginalResearchArticlePolicyandSocietyPerformanceevaluationofextensioneducationcentersinuniversitiesbasedonthebalancedscorecardOriginalResearchArticleEvaluationandProgramPlanningKnowledge-basedsalesmanagementstrategyandthegraftingmetaphor:ImplicationsfortheoryandpracticeOriginalResearchArticleIndustrialMarketingManagementPerceptionsoftourismpromotionandbusinesschallenges:Asurvey-basedcomparisonoftourismbusinessesandpromotionorganizationsOriginalResearchArticleTourismManagementResources,supplierinvestment,productlaunchadvantages,andfirstproductperformanceOriginalResearchArticleJournalofOperationsManagementCompanyOveralloutreachprogramplanning,development,implementationandevaluationoffeedback;Strategyofdevelopmentgoals,corporatebrandDevelopmentorientation,goalprogrammingImplementation,Theimageinthelong-termplanningandimplementation;DevelopmentMarketingStrategyPreparationCommunicationstrategy,AdvertisingMarketingPlan.Advertisingbudget,useandmanagementofadvertisingcostsImplementationofthecostofadvertisingmanagement;AdvertisingCollaboration,newproductpromotion,marketdevelopment,creativeproduction,advertising,productpromotionMarketingplanningactivities;Reasonableinvestigation,thechoiceofAdvertisementsunits,organizationswithTocarryouttheadvertisingoperationsandmaintainclosecommunication,advertisingco-operationwithevaluationWorkperformanceandadvertisingeffectiveness;ImplementationactivitiesreleasedBefore,during,aftertheeffectevaluation,adjustment,amendment;Theadvertisingindustry,mediaMaintaincloseexchangeofinformationandcommunication.InternalCorporateimage,advertisingawarenessPublicityandeducationactivities;ManagementofexternalwebsitesTowardanunderstandingofindustrycommoditization:ItsnatureandroleinevolvingmarketingcompetitionOriginalResearchArticleInternationalJournalofResearchinMarketingThispaperaimstoimprovecurrentknowledgeonthecommoditizationofindustries,auniquephenomenonofevolvingmarketingcompetitioncharacterizedbyincreasinghomogeneityofproducts,higherpricesensitivityamongcustomers,lowerswitchingcosts,andgreaterindustrystability.Ascommoditizationisrelevanttoanever-greaternumberofdiverseindustries,thisresearchaddressestwomainquestions:(1)Howcanmanagersassesstheirindustry'slevelofcommoditizationtobebetterinformedabouttheirfirm'scompetitiveenvironment?and(2)Howdoesthelevelofcommoditizationinanindustryaffecttheeffectivenessofmarketingstrategies?Initially,in-depthfieldinterviewsidentifiedthecharacteristicsofthecommoditizationphenomenon.Subsequently,asurveystudyamong141companiesfromtenindustriesappliedameasuretoassessanindustry'scommoditizationlevel.Theresultsshowedsignificantdifferencesbetweenhighandlowcommoditymarketsintermsoftheimpactofthreedifferentstrategicorientationsonfirmperformance.Theapplicationofthevaluedisciplinesframeworkrevealedthatascommoditizationincreases,operationalexcellenceandproductleadershiploseimpact,whilecustomerintimacybecomesamorevitalperformancedriver.Theresultsindicatethatcommoditizationassessmentmaybecomeavitalpartofafirm'sstrategiceffortstoaddressevolvingmarketingcompetition.ArticleOutline1.Introduction2.Fieldinterviews3.Conceptualbackground3.1.Commoditizationinevolvingmarketingcompetition3.1.1.Producthomogeneity3.1.2.Pricesensitivity3.1.3.Switchingcost3.1.4.Industrystability3.2.Marketingstrategyincommoditizedindustries4.Surveystudy4.1.Datacollection4.1.1.Samplingprocedure4.1.2.Respondentandcompanycharacteristics4.1.3.Nonresponsebias4.2.Measures4.2.1.Commoditizationlevel4.2.2.Operationalexcellence4.2.3.Productleadership4.2.4.Customerintimacy4.2.5.Performance4.3.Commonmethodbias4.4.Estimation4.5.Reliabilityandvalidityofmeasures4.6.Structuralmodel4.7.Moderationanalysis5.Discussionandimplications6.Limitationsandfutureresearch7.ConclusionsAcknowledgementsAppendixA.Reliabilityandvalidityofmeasures.ReferencesExaminingconsumerattributesassociatedwithcollegiateathleticfacilitynamingrightssponsorship:DevelopmentofatheoreticalframeworkReviewArticleSportManagementReviewFacilitynamingrightssponsorshipisoneofthefastestgrowingandmostvaluableformsofsponsorships.Thelimitedopportunitiesinmajorleagueprofessionalsportshaveledcorporationstoseekopportunitieswithcollegesports.Althoughcollegiateathleticshavebecomeincreasinglyattractiveforsponsorshipinvestment,theyhavealsobeenladenwithpotentiallynegativesideeffects.Howuniversitystakeholdersperceivea