nike公司简介英文

参考资料，少熬夜！nike公司简介英文【导读指引】三一刀客最漂亮的网友为您整理分享的“nike公司简介英文”文档资料，供您学习参考，希望此文档对您有所帮助，喜欢就分享给朋友们吧！nike公司简介英文(一)NIKE,Inc.TheNikeSwooshLogo.Type:PubliccorporationFounded:1972Headquarters:Beaverton,OregonKeypeople:PhilKnight,chairmanandco-founderMarkParker,CEOBillBowerman,co-founderIndustry:sportinggoodsProducts:Athleticshoes,apparel,sportsequipment,accessoriesRevenue:$billion(FY2006)[1]Employees:26,700(2006)Website:http:///Nike,Inc.(Pronounced:NIGH-key)(NYSE:NKE)isamajorAmericanmanufacturerofathleticshoes,clothing/apparel,andsportsequipment.ThecompanytakesitsnamefromtheGreekgoddessofvictory,Nike.NikemarketsitsproductsunderitsownbrandaswellasAirJordan,Total90,NikeGolfandTeamStarter(amongothers),aswellasunderbrandsofMasonBelmontesubsidiariesincludingBauer,ColeHaan,Converse,andHurleyInternational.Nikehasbeencriticisedfortheworkingconditionsandproductionmethodsintheoverseasfactorieswithwhichitcontracts.nike公司简介英文(二)CorporateinfluenceNike'sinfluencesstretchfromitsproductionsystemstoitfashions,whilealongthewaydevelopingtechnologies.TheiradvertisingcampaignsofteninvolvesponsoredathleteslikeTigerWoods,RonaldoandMichaelJordan.Nikeisalsowellknownforitsstrongsponsorshipagreementswithathletes,leaguesandfederations,aswellasmanyoftheworld'stop参考资料，少熬夜！football(soccer)clubsandnationalteams,includingManchesterUnited,Arsenal,Basel,Juventus,ClubedeRegatasdFlamengo,SteauaBucuresti,ACSpartaPraha,RedStarBelgrade,InterMilan,VfLBochum,VfLWolfsburg,HerthaBSCBerlin,TSV1860München,BorussiaDortmund,PSVEindhoven,Valencia,UrawaRedDiamonds,KaizerChiefs,AtléticodeMadrid,NKMaribor,Celtic,FCPorto,ParisSaint-Germain,BocaJuniors,Corinthians,Brazil,Portugal,theNetherlands,Belgium,Russia,Morocco,India,SouthKorea,Serbia,Croatia,Turkey,MexicoandtheUnitedStatesmen's,women's,andAustraliatoproducetheirequipment.OnDecember23,2005,Nikesigneda5-yearcontract(beginningJanuary1,2006)withtheIndiaCricketTeamtobecometheirofficialapparelsupplierfor$43million.[1]NeverthelessNikedoesnothaveanIndia-specificwebsiteoranymentionofcricketonTimelineTomeetWikipedia'squalitystandards,thisarticleorsectionmayrequirecleanup.Pleasediscussthisissueonthetalkpage,orreplacethistagwithamorespecificmessage.Editinghelpisavailable.ThisarticlehasbeentaggedsinceSeptember2006.nike公司简介英文(三)nike发展史The1960s*1964oPhilKnightpartnerswithUniversityofOregontrackcoachBillBowermantoformBlueRibbonSports,aUSdistributorforJapanese-madeTigerrunningshoes.The1970s*1971oThemarknowknownastheSwooshiscreatedbygraphicdesignartistCarolynDavidsoninJune.Severalweekslater,JeffJohnsonsuggeststhenameNikeforthefirstshoesthatwillbeartheSwooshmark.*1972参考资料，少熬夜！oThefirstlineofNikefootwearisintroduced,includingtheso-calledMoonShoethatfeaturesawafflesole,whichisdistributedtoathletescompetingintheUSOlympicTrack&FieldTrialsinEugene,Ore.*1972oRomaniantennisstarIlieNastasebecomesthefirstathletetosignanendorsementcontractwithBlueRibbonSportstowearitsNiketennisshoes.*1973oAmericanrecord-holderStevePrefontainebecomesthefirstmajortrackathletetowearNikeshoes.o1972OlympianJonAnderson(whosefatherwasmayorofEugeneandafriendofBillBowerman)winstheBostonMarathonwearingshoeswiththeNikeSwooshlogo.Nikesaysit’saturningpointinourhistory,andit’snotthefirstinspiredbyamanfromEugene.(http:///nikebiz/investors/annual_report/ar_02/)*1974oTheWaffleTrainerisintroduced,quicklybecomingthebest-sellingtrainingshoeinthe*1977oNikeprintadwiththetagThereisnofinishlineisintroduced.*1978oTennis'badboy'JohnMcEnroeissignedbyNiketoanendorsementcontract.*1979oNike'sAirtechnologypatentedbyinventorM.FrankRudyisintroducedintheTailwindrunningshoe.Gas-filledplasticmembranesareinsertedintothesoleofrunningshoestoprovidecushioning.The1980s*1980oNikecompletesaninitialpublicofferingof2,377,000sharesofClassBcommonstockonDecember2.*1981oBRS,Inc.mergesintoNike,Inc.onDecember参考资料，少熬夜！31,andthecompanyofficiallybecomesknownasNike,Inc.*1982oDanWiedenandDaveKennedystarttheirownadvertisingagency,Wieden+Kennedy,takingwiththemtheNikeaccountonApril1.InOctober,NikeairsitsfirstnationaltelevisionadduringtheNewYorkMarathon.*1982oTheAirForce1basketballshoebecomesthefirstNikecourtshoetomakeuseoftheAirtechnology.*1984oNikesignsMichaelJordantoanendorsementcontract.Thefirstmodelofhissignatureshoe,theAirJordan,originallyisbannedbytheNBA,drawingatremendousamountofpublicity.TheintroductionoftheAirJordanshoeatretailinMarch1985isakeyeventinNike'ssuccessfuldevelopment.*1986oCorporaterevenuessurpass$1billionforthefirsttime.+NikereleasesNikeDUNKSabasketballshoeoriginallywornbyMichaelJordanduetothebanningofhissignatureshoebytheNBA.*1987oTheNikeAirMaxshoeisintroduced,whichusesamuchlargerAircushioningunit,andforthefirsttimeisvisibleatthesideofthemidsole.ThiswasthefirstofmanygenerationsofAirMax-brandedtechnologies.AtelevisionadfeaturingtheBeatles'songRevolutionwasthefirst—andtodatetheonly—timethatasongperformedbytheBeatleswasusedinaTVad.*1988oNikeintroducesitsJustDoItslogan,createdbyDanWiedentounifyanewadcampaign.*1989oNikebeginsitsBoKnowsadcampaigntosupportthelaunchofitscross-trainingshoe,whichbecomesapartof