M移动公司知识型员工管理研究

上海交通大学硕士学位论文M移动公司知识型员工管理研究姓名：陈良伟申请学位级别：硕士专业：工商管理指导教师：谢富纪20080601MTHERESEARCHONMANAGEMENTFORKNOWLEDGEWORKEROFMMOBILECOMMUNICATIONCOMPANYABSTRACTIntoday'sworld,economicglobalizationandtherapiddevelopmentofscienceandtechnologycontributetothereformofthetraditionalenterprisemanagementmodelandconcept.Insteadofcapitalandnaturalresources,knowledgehasbecomethemostimportantfactorofproduction.Theknowledge-basedeconomyemergedasthehigherstageofindustrialeconomicdevelopment.Astheresultoftheeraofknowledgeeconomy,knowledgemanagement,includingthemanagementofpeopleandknowledge,isanothermanagementrevolutionwhichreflectedthepeople-orientedmanagementafterTaylor'sscientificmanagementintheindustrialage.Sincetheachievementofknowledgeapplication,incrementandcreationdependsonknowledgeworker,theownerandcarrierofknowledge,themanagementofknowledgeworkerisnotonlythecoreofthemodernenterprisemanagement,butthecruxoftheenterprisemaintainingthesustainedcompetitiveadvantage.BasedonthecorporatefeatureandthecurrentsituationofthemanagementofknowledgeworkerinMmobilecommunicationcompanyastypicalmobilenetworkoperator,thispaperwillmakeanin-depthanalysisandstudyandputforwardaseriesofmodelrecyclingandinnovationincludingtheknowledgecommunity,knowledgebase,virtualteam,re-rediationtrainingtoformtheturbochargingassessmentandencouragement,cultivatethedevelopmentsoilforknowledgeworker,explorethepotentialidea,intuitionandinspirationinthemindsofstaff,promoteknowledgeworkerfortheabsorption,transmission,sharing,creationofknowledgetomeettheneedsofthepersonaldevelopment,andmeanwhileraisethepersonalandenterpriseknowledgeintheoverallleveltoguaranteetheachievementofenterprisestrategicobjectivesandcreategreatervalueinbothknowledgeandcapitalforenterprise.KEYWORDS:knowledgeworker,mobilenetworkoperator,management200862200862200862MMBAM1[1]NonakiIkujiro[2]CarlFrappallo[3]P.Druker21[4]MMMMBAM2MMMMBAM311.1OECD19961996[5]1997OECD[6]1.1.1KnowledgeManagementEntovation90[7](1)(AndreasAbecker)(2)E(DanielEO`Leary)(3)(VernaAllee)(4)(KarlErikSveiby)(5)(APQC)MBAM4(6)(CarlFrappaolo)1.1.2[8](1)(2)(3)(4)(5)(6)(7)(8)MBAM51.1.3ThomasDavenportLarryPrusak1966MichaelPolanyiPersonalknowledge1986LarryPrusak90LeifEdvinssonCKOSkandiaMichaelS.Malone1995NonakiIkujiro215002090(1)DavenPort(2)FrancesHoribe(3)1.2.2(1)MBAM7(2)(3)1.2.3FrancesHoribe[17]P.DrukerMBAM8FrancesHoribe(1)(2)MBAM9(3)(4)P.Druker(1)(2)(3)(4)FrancesHoribe(1)(2)(3)MBAM10(4)(5)MBAM11,[19]MBAM122M2.1MM19992000M20073.6920063.0122.6%2298%20073569.5920062953.5820.9%870.622006660.2631.9%200724.4%5634.93MMIPMM10M10.1%11.75%6.60%-11.12%-14.5%19.7%MMM20062007M120062007MFIGURE1IncomingIncreaseRateofMobileNetworkOperatorinMCityfrom2006to20072007M121412.18%62.01%2006M8.80%28.29%060.66;MPHS2007MPHSMBAM1319025.20%064.2526112141905541093517MMPHSM20062007M220062007MFIGURE2CustomerofMobileNetworkOperatorinMCityfrom2006to200762.01%13.96%9.71%27.63%28.29%58.41%2006200711MMPHSMM320062007MFIGURE3CustomerMarketShareofMobileNetworkOperatorinMCityfrom2006to2007MBAM142.2(AmoldJ.Toynbee):20(RichardTannerPascale)[21]M2.2.12.2.1.12000VOIPIPIMITi-phoneMBAM15M2.2.1.2WTOWTO25495100201010960201044200201062.2.1.3MBAM16M5001802000M4FIGURE4CompetitiveSituationofMobileNetworkOperatorinCHINAEGPRSCDMA1XPHSGSMGSMCDMAPHSMBAM17962.2.2MMMM2.2.2.1MMMMMGSMMMBAM182.2.2.1MGSMMMMMMMMMMMBAM19MMM52007FIGURE5R&DInvestmentRateofMajorMobileNetworkOperatorintheWorldMMMMMBAM203M3.1M3.1.1MMMM3.1.2M3.1.3MMBAM21314567891011122M6MFIGURE6CareerDevelopPlatformofKnowledgeWorkerinMMobileCommunicationCompany(1)M20077MFIGURE7CompetencemodelofMMobileCommunicationCompany(2)(3)MMBAM22M20078MHFIGURE8HPathofCareerDevelopmentinMMobileCommunicationCompany(4)(5)IT(6)(7)M/…/…MBAM23(8)M(9),(10)(11)(12)3.2M3.2.1MMBAM24M(1)(BillGates)20,,MMM(2)M(3)MMBAM25(4)M(5)MMM3.2.2M(1)MMBAM26(2)M,,,,,,,50%,[23](3)M3.2.3MM(1)MBAM27M20071MTable1CompetencemodelofMMobileCommunicationCompany…HR…M…‰…‰‰‰‰‰MBAM28M(2)(3)(4)(5)(6)(7)MBAM29(8)(9)(10)M(11)(12)MBAM304M4.1MMMMM4.2MatsushitaKonosukeMBAM314.3M(1)(2)(3)MBAM32(1)(2)(3)(4)4.44.4.1MNonakiIkujiroMMBAM33[24]MMPolanyitacitknowledgeexplicitknowledgeMMMBAM34MA[26](1)(2)(3)(4)(1)(2),(3)IT(4)MBAM354.4.1.1804.4.1.2MITpushpullMBAM36Steward4.4.1.3,M9MFIGURE9StructureofKnowledgeCommunityinMMobileCommunicationCompanyMBAM37(1)(2)MM10MFIGURE10StructureofKnowledgeBaseinMMobileCommunicationCompany(1)(2)MBAM38(3)(4)M11MFIGURE11NewProjectofKnowledgeCommunityinMMobileCommunicationCompanyMBAM39M12MFIGURE12OnlineinvestmentofKnowledgeCommunityinMMobileCommunicationCompany4.4.2M[27]spider`sweb[28]MM[29]MBAM404.4.2.1(1)(2)(3)(4)MBAM414.4.2.2MMM4.4.2.3(1)MBAM42(2),1(3)4.4.3FrederickW.TaylorP.DrukerNonakiIkujiroMBAM43M4.4.3.1(1)(2)(3)4.4.3.2(1)A(2)ABCD(3)BCD(4)BCD13MBAM44CDBIJHLMKFGEAB/C/DAB/D/CEML13FIGURE13DevelopStrategyofRe-rediationTraininginMMobileCommunicationCompany4.4.3.34.4.4performanceMBAM45M360360100090360500200M360360M360360360FMBAM46M[33]M[35]MM3604.4.4.1MBAM4714FIGURE14ModelofTurbochargingAssessmentandEncouragement14ABC(1)360(2)MBAM48(3)4.4.4