长春市CBD房地产项目可行性研究100页

摘要I摘要房地产业是国民经济的重要组成部分，其基础性、先导性产业的地位和特征对经济增长发挥着巨大的作用，因此国家一直引导和促进着房地产业持续稳定健康发展。如今在“振兴东北”这个良好经济氛围下，长春市房地产投资从2000年以来，一直保持着较高的增速，呈现出迅猛的发展势头。绝大多数房地产项目建设规模大，开发周期长，为了规避投资中的各种风险，获得最大收益，发挥项目对经济的拉动作用，对其进行可行性研究显得尤为重要。本论文以地处原长春税务学院的“长春市CBD房地产项目”为研究对象。考虑到本项目规模之大，投入资金多，论文综合运用了市场营销学、房地产经济学、财务管理学和项目财务评价等多种学科的理论和方法，并按房地产可行性研究的标准形式书写，全文共分为十六章。在市场分析中，通过对该项目的宏观环境分析、长春市区域投资环境近期描述与发展趋势分析、市内商品房的供给与需求分析、周边区域竞争对手分析，确立了该项目的市场定位，明确了该项目的目标客户、产品形态以及价格策略并为成本和收入估算提供了详实的基础数据。在项目的建设地点与开发条件分析中，根据项目交通及公共设施条件、周边环境，对其进行了S.W.O.T分析，客观评价了项目的现状与发展潜力。在成本和收入估算中，运用市场比较法对“长春市CBD房地产项目”各产品的成本价格进行了预测，为项目的最终定价准备了科学依据。在财务评价中，根据项目的投资计划以及资金安排表，运用现吉林建筑工程学院管理学院毕业论文II金流量表、盈亏平衡分析及敏感性分析等数学方法和模型，对“长春市CBD房地产项目”的盈利能力、清偿能力和不确定性进行了评价。在此基础上，进行了风险分析，明确了项目的主要风险因素，提出了防范和降低风险的措施；同时，在项目的社会评价中，通过对项目的社会影响分析及互适性分析，明确了项目的社会效益。通过对“长春市CBD房地产项目”进行的可行性研究，测算得出项目总投资101543.2万元。项目的全部投资财务净现值为46205万元，全部投资内部收益率为74.6%，资本金内部收益率为84.34%，投资利润率为24%，资本金利润率为76.1%，动态投资回收期2.2年。因此，该项目在财务上可行，实施起来的风险较小，社会效益较大，可以进行投资。关键词房地产；可行性研究；财务评价；风险分析摘要IIIAbstractRealestateindustryofthenationaleconomyandanimportantcomponentofitsfoundation,leadingindustrypositionandthecharacteristicsofeconomicgrowthplayatremendousrole.Therefore,thestatehastoguideandpromoteasustained,stableandhealthyrealestatedevelopment.Nowinrevitalizingthenortheastgoodeconomicclimate,theChangchunmunicipalrealestateinvestmentsince2000，hasalwaysmaintainedahighgrowthrate,showingarapiddevelopmentmomentum.Thevastmajorityofrealestateprojectsarelargeinscale,longdevelopmentcycle,inordertoavoidtheinvestmentriskandmaximizerevenueItemplayinboostingtheeconomy,itsfeasibilitystudyisparticularlyimportant.Inthispaper,thisislocatedattheformerChangchunInstituteofTaxationoftheChangchunCityCBDrealestateprojectsforthestudy.TakingintoaccountthemagnitudeoftheprojectandinvestedmorecomprehensiveuseofthepapersofMarketing,realestateeconomics,financialmanagementandprojectfinancialevaluationofamulti-disciplinarytheoriesandmethods,togetherwitharealestatefeasibilitystudystandardformofwrittentextisdividedinto15chapters.吉林建筑工程学院管理学院毕业论文IVInthemarketanalysis,projectanalysisofthemacroeconomicenvironment,ChangchunCityregionalinvestmentenvironmentinrecentdescriptionandanalysisofthedevelopmenttrends,thecity'scommercialhousingsupplyanddemandanalysis,analysisofthesurroundingregionalcompetitors,theestablishmentoftheproject'smarketposition,clearoftheprojecttargetcustomers,formproductsandpricingstrategiesforcostandrevenueestimatesprovideddetailedbasicdata.Constructionoftheprojectlocationandtheconditionsforthedevelopmentofanalysis,basedontheprojectandpublictransportfacilitiesforthesurroundingenvironment,S.W.O.T.conducteditsanalysisandobjectiveevaluationoftheprojectstatusandpotentialfordevelopment.Thecostandrevenueestimates,marketcomparisonoftheChangchunCityCBDrealestateprojects,thecostoftheproductforthepriceforecastforthefinalpricingprepareascientificbasis.Inthefinancialevaluation,accordingtotheinvestmentplansandfinancingarrangementsforthetable,usingcashflowstatementandsensitivityanalysismethodsandmathematicalmodels,ChangchunCityCBDrealestateprojects,theprofitability,liquidityanduncertaintyoftheevaluation.摘要VOnthisbasis,conductedariskanalysisoftheproject'smainriskfactors,thepreventionandriskreductionmeasures;Atthesametime,thesocialevaluation,Basedonthesocialimpactanalysisandananalysisofeachother,clearlythesocialbenefitsoftheproject.ThroughtheChangchunCityCBDrealestateprojectsinthefeasibilitystudy,calculatethetotalinvestmentreached1.015432billionyuan.Thenetpresentvalueofallthefinancialinvestmentof462.05millionyuaninvestment,internalrateofreturnof74.6%.Capitalinternalrateofreturnof84.34%,investmentprofitrateof24%andcapitalreturnsof76.1%Dynamicinvestmentpaybackperiod2.2years.Therefore,theprojectisfinanciallyfeasible,theimplementationoftheriskofsmaller,moresocialbenefits,theycanmakeinvestments.Keywordsrealestate；financial；evaluationofthefeasibility；studyofriskanalysis目录I目录摘要......................................................................................................IAbstract...........................................................................................III目录......................................................................................................I第1章绪论.....................................................................................-1-第2章总论.....................................................................................-3-2.1项目背景.............................................................................-3-2.1.1项目名称..........................................................................-3-2.1.2项目性质..........................................................................-3-2.1.3项目承办单位名称及概况..............................................-3-2.1.4可行性研究报告的编制依据..........................................-3-2.1.5项目提出的理由与过程..................................................-4-2.2项目概况.............................................................................-5-2.2.1建设地点介绍..................................................................-5-2.2.2建设规模.................