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DisseminationStrategyforMakingEconomicCensusWidelyAvailableinKoreaSeongHo,HanStatisticsResearchInstituteKoreaNationalStatisticalOfficeThe2ndInternationalWorkshoponEconomicCensusSeoul,RepublicofKoreaJuly6–9,2009汽车防盗器ⅠGoalsofEconomicCensusUsersofEconomicCensusDataBasicDirectionforSuccessfulDisseminationⅡⅢⅣSomeSuggestionsforDisseminationWaysVⅠ.TowardMoreUser-orientedStatistics4FromWordstoActionsKNSOKoreaNationalStatisticalOfficeProducer-OrientedStatisticsUser-OrientedStatistics“Newstatisticaleraisagreatopportunityforusers”KeithDugmore,ChairoftheStatisticsUserforumwiththeformalestablishmentoftheUKStatisticsAuthority,on1April2008WordsActions-Itisnotwell-knownwhoareusersofstatisticandhowareusedstatistcs-Absenceofmarketingfunctionbystatisticsproducers5TofigureoutthestrategieswhichenableEconomicCensusmorewidelyavailableTofocusontheDisseminationPlansasakindofMarketingstrategyDisseminationStrategyasMarketingKNSOKoreaNationalStatisticalOfficeOfficialStatisticsProducersEconomicCensusUser_1User_2User_3DisseminationStrategy6II.GoalsofEconomicCensus7toserveasframeworkandstatisticalbenchmarkforcurrenteconomicsurveysToprovidesourcedataforcalculatingcompositemeasuresofthenationaleconomyToplanandmonitoreconomicpoliciesandprogramsinthepublicsectorbusiness-Improvingproductionstrategy-ImprovingmarketingstrategyToplanandmanageintheprivatesectorTomeasureandtrackchangesineconomicactivity1997EconomicCensus:U.S.AKNSOKoreaNationalStatisticalOfficePrimaryPurposesandUsesofEconomicCensusDataMarkE.Wallace(1998),PublicandPrivateSectorUsesofEconomicCensusData,GovernmentInformationQuarterly,Vol.15,No.382002EconomicCensus:U.S.AKNSOKoreaNationalStatisticalOfficeUsesofEconomicCensusDataMarketshare·Businessescomparetheirsalestocensustotalsfortheirindustryorareatomakeplansandevaluateperformance.Operatingratios·Businessescomparetheiroperatingratiostocensusaveragestoseehowtheystackuptothecompetition.Businesstobusinessmarketing·Firmssupplyinggoodsandservicestootherbusinessesusecensusdatatotargetindustriesformarketing.Manufacturerslookatstatisticsonmaterialsconsumedtolearnaboutindustriesthatusetheirproducts.Targetingsales·Companiesusecensusdatatolayoutterritories,allocateadvertising,andlocatenewstoresoroffices.Monitorbusinessactivity·Importantmeasuresofeconomicactivity,includingMonthlyRetailSalesandtheGrossDomesticProduct(GDP),arebasedoncensusdata.Associationsandnewsmediastudycensusdatatofindkeybusinessfactsandtoprojecttrends.Legislationandeconomicdevelopment·Legislatorsusecensusdatainthepreparationandevaluationofnewlaws.Stateandlocalgovernmentsmonitorcensusdatatounderstandtheireconomicbaseandtohelpthemfocuseffortstoattractnewbusinessorretainexistingfirms.Research·Consultantsandresearchersusecensusdatatoanalyzechangesinindustrialstructureandlocation.:ChinaKNSOKoreaNationalStatisticalOfficeLiDeShui,China’sEconomicCensus:SpeechontheInternationalWorkshoponEconomicCensus,July26,2005,BeijingTocollecttheinformationonthesecondandtertiaryindustriesintermsoftheirdevelopmentscale,structureandeconomicbenefitToestablishandperfectthebusinessregisteranddatabasesystemTolayasolidfoundationforresearchandformulationofthenationaleconomicandsocialdevelopmentplanandforimprovingdecision-makingandmanagementToreformthestatisticalsystem,perfectingthenationaleconomicaccountingsystemandperfectingthestatisticalmonitoring,warningandforecastingsystemPurposesofEconomicCensus102010EconomicCensus:JapanKNSOKoreaNationalStatisticalOfficeTakamiAkira,ImplementationoftheEconomicCensus,12thEastAsianStatisticalConference,November14,2008,TokyoToproducecomprehensivestatisticsonindustrialstructureToprovidebasicinformationforpolicymakingTodevelopsystematicstatisticsonservicesectorToprovidedataforinput-outputtablesToprovideregionalstatisticsToprovidebusinessframeObjectivesofEconomicCensus112010EconomicCensus:KoreaKNSOKoreaNationalStatisticalOfficeKNSO,TheBasicPlanofEconomicCensus2010ToprovidebenchmarkdatatoothermonthlyandannualstatisticsTobeapopulationstatisticsofvarioussamplesurveysToprovidesmallareastatisticsToprovidedataforpolicyestablishingandresearchbyindustryUsesofEconomicCensus12Presentedgoalsaremainlyrelatedto“WhatEconomicCensusgives”－ReformoftheexistingStatisticalSystem－ToconstructtheBusinessRegister(Frame)－ToprovideregionalorsmallareaStatisticsItisveryimportanttofigureoutwhousersofEconomicCensusareandhowitusedconcretly－CategorizationofUsers－InformationaboutUsagesandUsersForMoreUser-orientedGoalsKNSOKoreaNationalStatisticalOffice13III.UsersofEconomicCensus14DifficultyofIdentifyingEconomicCensusUsers－Usersarespreadverywidely－UsersrarelyrepresenttheirstatisticalNeedsclearly－NoteasytoknowhowUsersuseEconomicCensus(SimpleCitationMakingBasicTablesforAnalysis)“Statisticalcapacitybuildinginthefieldofuserorienteddisseminationisallaboutidentifyinguserneeds,designingproductswhichbestservetheseneeds,anticipatingfuturedemandandutilizingallmeansof