透视财务报表苏宁与国美等商业连锁企业的经营分析

对外经济贸易大学硕士学位论文透视财务报表——苏宁与国美等商业连锁企业的经营分析姓名：金琳申请学位级别：硕士专业：工商管理指导教师：张建平200805014200420075AbstractThedevelopmentofcommerceinChinahasexperiencedgreatchangefrommorethanone-centurydepartmentstorecommercetofastgrowingchaincommerce.ThechaincommerceappearedearlyinelectricalapplianceschaincommerceamongwhichGomeandSuningarecalledthepioneers.Astheleaderofchaincommerce,GomeandSuningonlyuselessthantwodecadestogobeyondtheold-branddepartmentstoreswithhundred-yearhistoryinChina.Theirexpansionanddevelopmentspeedhasreachedthelevelthatothercommercialcorporationscouldn’tachieve.TakingawideviewofdevelopmentprocessofGomeandSuning,toanalyzetheirdevelopmentstrategyandmanagementisexactlythepurposeofthispaper.Thereisalotofresearchofthesetwocorporations,butmostoftheresearchisfromtheangleofmanagement.ThispaperlaysparticularemphasisonfromtheangleoffinanceandrevealstheirsuccessfulmysterythroughtheanalysisofGomeandSuning’sfinancialreports.Inthemeantime,thispaperpointsoutproblemsthesetwobusinessenterprisesfaceatpresentandgivesthedevelopmentsuggestion.Itwillcertainlyinspireotherenterprisesfortheirmanagementdecisionandoperation.Theselectedsamplesarethefinancialdataandthestockmarkettransactionsfrom2004to2007forlistedcompanies.Theratioanalyticalmethod,horizontalanalyticalmethodandlengthwaysanalyticalmethodareadoptedtocarryontheinvestigationinfinancialreportsofdifferentyears.TheempiricalresearchshowsthatGomeandSuningtakeuplargequantitiesoffundfromuppersupplierstoacquiretheextensionofscaleanduselowpurchasecostandlowsalespricestrategytoacquirethecompetitiveadvantage.Thiskindofbusinessmanagementhassomeproblem.Astoit,thispapercarriesondeepanalysisandprovidesthedevelopmentsuggestiontotheproblemsexisting.Thispaperisdividedintofourparts.Thefirsttwochaptersarethebasisofthispaper.ChapterOnegivesanoverviewoftheresearchbackground,purposeandsignificance,ideasandmethods,andtheprocessofdatacollection.ChapterTwointroducesthedetailsofresearchedobjects.ChapterThreeisthepointofthispaper.Itintroducesthefinancialsituationofresearchedobjects,analysesthefinancialratiosoftheresearchedobjectsanddiscussestherelevantfinancialtheories.ChapterFouristhefinalpart.Itpointsouttheproblemsintheobjectsandsomespecificcountermeasurestosolvetheproblems.Keywords:Gome,Suning,FinancialStatement,AnalysisofOperation23111.1111900,1900,,,,4::(19491984)19559,,,1953,,,:(19851995)198410,,,,,19861990,35,,,,,,,,,:(19962001)1996,,,,,1:,,,,,,6,,1.25()()20062005200420072006200520042,117,623936,7895113771,622,965.1885,182432,721205,1741,602,462785,701397,5991,140,177.1563,973308,908118,615515,161151,089113,777482,788321,209123,81386,5591,261,461680,528319,323314,631.8190,522177,08166,822658,267.8318,29699,65224,40072,93314,00027,6008,0002,00054,17491,023122,778220,755254,32777,25263,209151020070312380,406191,72455,603402,359275,603139,30754,7282,472,9191,795,926971,5904,015,2372,492,7391,593,639910,7242,236,9441,630,748876,2733,434,6742,232,9721,439,344821,86994,26277,72058,059146,54372,03035,06318,120145,184107,935165,909585,407101,59821,70333,8564.45%8.30%11.35%9.03%8.14%8.10%12.35%18.30%51.44%51.03%31.69%23.35%28.32%21.3%75.67%83.87%77.75%70.25%63.71%71.39%42.02%5.888.5115.88.548.1010.336.6261.242.322.842.1545.135.355.10.550.721.60.892.144.8514.3156.27110.3667.5102.881.869.240=[phone]=-=+--94.33-65.90-43.5-59.8-34.8-29.2293-13.23.2.131200583%33%34%2006126%241%21%2005206%,51%1012006105%159%105%200783.35%,50.3%,103.45%20051.7206%2006126%1320042006122006126%213.2.2///2004200720062005200420072006200520042,117,623936,789511,3771,622,965.1885,182432,721205,174515,161151,089113,777482,788308,437116,90586,55994,26277,72058,059146,542.672,03035,06318,1204.45%8.30%11.35%9.03%8.14%8.10%12.35%18.30%51.44%51.03%31.69%23.35%29.99%21.3%3-232200420072006200620053.2.314312006200520042007200620052004=/75.67%83.87%77.75%70.25%63.71%71.39%42.02%93.33%95.41%94.13%99.90%99.94%99.92%100%/1.041.121.331.191.451.251.53=/*100%3-3331002006200520043-1310684%9%93%5%,90%3-232059105900656%34%5%5%062%0%9%84%5%0532%58%3%4%3%059%91%153-333048504683-4343.2.40415%85%0438%20%3%7%1%1%30%16,=+,,,+-,16200620052004200720062005200461.242.322.842.1545.135.355.10.50.71.60.892.144.8514.3156.3110.467.5102.