家具行业新型渠道模式研究

华中科技大学硕士学位论文家具行业新型渠道模式研究姓名：吴静申请学位级别：硕士专业：工商管理指导教师：李丹20080426IIIAbstractAlongwiththedouble-quickdevelopmentofChineseeconomic,peopledemandmorehigh-livingpatterns.Furnituredeviatetheoriginalfunctionsoflivingrequirementsintoasatisfactionwhichofferedbyartworksorlimousines.Thedemandoffurniturebloomsthefurnitureindustry.After20years’courseofdevelopmentfromhandcraftworkshopstomanufacturesfurnitureenrichesitsdesignandtechniques;thecompetitioninfurnitureindustryshiftedintodistributionchannelsandbrandsfromprizeandquality.Thetraditionalmarketingpatternsturntobetheweakpointwhichrestrictsthedevelopmentunderthepressurecausedbytheinflationinsupplyanddemand.Reconstructionofthemarketingsystemwillbetheessentialfactortothehealthdevelopmentoffurnitureindustry.Firstly,thethesispostssomeabusesindistributionchannelsoffurnitureindustrybyanalyzingthecomponentsofthedistributionchannelsincludingkeymembersandorganizingpatterns.Thenformanewdistributionchannelmodelfocusingontheexistingproblemswithgraspoftheconsumers’demandsandthechannel’saimandprinciples.Finallyitcarriesoutmaterialguidanceofimplementinsixaspects,channel’sframework,channel’srelationship,channel’sflow,channel’sterminal,conformityofchannel’sandothermarketingfactors,conformityofchannel’sandconsume.Thethesisexploresthemarketingchannelpatternsfromanewangleofviewandconformsthefactorsinmarketingchanneltominimizetheexchangecostandoptimizetheusageofresources.Itprovidesnewresolvestodealwiththeweakpointsintheindustrytoraisethechannel’svalueandtoexpeditethedevelopingspeed.KeywordsFurnitureMarketingChannelMarketingChannelIntegration111.11999100020063000——10010%1.22010%1010156“”“”2WTO1.231.2.1[1][2]1.2.2;[3][4][5]STP[6]1.2.34[7]——1.35622.12.1.1W.—()2.1.2[8]1954-1973.[9]2050“”712“”“”2060“4P”“”“”[10]2090“4C”“”[11][12][13][14][15][16][17]“8”[18]2.1.3“”9[19]2.22.2.12.2.26[20]2-1102-1`...,2005(3):17-201133.1“”12“”3.23-13-1..[c].,200613[21]3.2.1[22]680%2006260080%“”14[23]“”3“”3.2.2“”“”3.2.3157103.2.4“”“”5-72-3[24][25]163.3“”“17.”“”“”“”18WTO“”“”[26]1944.1“”“”1997“”2000“”20043“2004”1640“”“”“”“”[27]()20:“”“”“”[28]4.2214-14-1224.34.3.1“”“”“”“”23[30]WTO[31]“”—“”“”244.3.2[32][33]“”4.4[34]4-225“”“”4-22655-15-15.127[35]5.2“”28[36]“”[37]295.35-25-2305.4315.55-1325-15.6“”[38]3334[39]3536[1].:[].:,2004:8-9[2].:[].:,2004:7-8[3].:[].:,2006:2-3[4].:[].:,2006:20-21[5].:[].:,2004:6-8[6].:[].:,2005:40-41[7]..[].:,2006:2-3[8]Weld.L.D.H..TheMarketingofFarmProducts.NewYork:TheMacmillanComPany,1916:3-5[9]McCammonJr.,BertC.,LittleR.W.MarketingChannels:AnalyticalSystemsandApproaches.NewYork:Wiley,1965:75-81[10]..,2002(5):57-59[11].PH:[].:,2006:5-6[12]Sten,LouisW.DistributionChannels:BehavioralDimensions.Boston:Mass,HoughtonMiminCoy,1969(6):15-16[13]GoodmanLE,DionPA.TheDeterminantsofCommitmentintheDistributor-37ManufaeturerRelationship.IndustrialMarketingManagement,2001(30):287-300[14]Heide,JanB..InterorganizationalGovernanceinMarketingChannels.JounalofMarketing,1994(58):71-84[15]Butler,RalphStarr.MarketingandMerchandising.NewYork:AlexanderHamiltonInstitution,1963:35-37[16]Sten,LouisW.DistributionChannels:BehavioralDimensions.Boston:Mass,HoughtonMiminCoy,1969:46-47[17],..,2004(5):89-92[18],..,2004(10):74-76[19]..:,2002:38-39[20],..,2005(3):17-20[21].:[].:,2006:28-29[22].:[].:,2005:23-24[23].:[].:,2004:39-41[24]..,2002(9):105-106[25].:[].:,2005:10-12[26]..,1999,3(5):1-1[27]..,2004(11):37-40[28].:[].:,2006:2-438[29].:[].:,2005:5-6[30]..,2006(12):12-13[31]..,2001(1):19-21[32],..,2003(1):64-68[33]..,2006(5):38-39[34].Y...:,2001:89-90[35].:[].:,2006:15-18[36]..,2001(8):50-51[37].:[].:,2005:18-20[38]..,2006(8):3-4[39]..,2006(5):7-8[40]CarolSoueekKing.PH.O.Furniture.NewYork:PBCInternationalInc,1994:28-29[41]Carroll,Brian.Furnituree-commerceplayersunite.Furniture/Today,2007(32):1-33[42]CabinetMaker.Furnituremanufacturersaremorecautiousaboutfuture.Furniture/Today,2007(10):38-38[43]JamesHagerty.FurnitureBrandsMayHavetoRethinkItsWebPoliey.TheWallStreet,1999(14):16-23[44]LimCheokSin.OperationModelsoftheChineseFurnitureIndustry.WoodworkingFurnitureDigest,2003,4(9):10-11[45]Huebner.Outlooktheworldfurnitureindustryin2003.worldfurnitureinternationalmarketsreview,2003(8):12-14[46]..,2006,11(8):3-439[47]..,2001(1):20-22[48]··J..:,2003:65-66[49].2006.,2006,2(2):6-8家具行业新型渠道模式研究作者：吴静学位授予单位：华中科技大学被引用次数：1次本文读者也读过(5条)1.梁乐我国家具业营销渠道研究[学位论文]20082.张璠.应虹基于ESL模型的中国家具行业盈利模式分析[期刊论文]-商场现代化2009(2)3.谭冬梅联邦家具体验营销战略研究[学位论文]20094.魏帅.WeiShuai金融危机背景下我国家具行业的营销策略选择[期刊论文]-河南财政税务高等专科学校学报2010,24(2)5.任燕芸探讨家具行业的网络营销模式[期刊论文]-商情2010(13)引证文献(1条)1.易子英家具业网络分销渠道必要性探析[期刊论文]-现代营销2011(7)本文链接：