上海燃气运营的战略研究

上海交通大学硕士学位论文上海燃气运营的战略研究姓名：高雄伟申请学位级别：硕士专业：工商管理指导教师：唐元虎20050319EMBAEMBARESEARCHOFMANAGEMENTSTRATEGYINSHANGHAINATURALGASENTERPRISEABSTRACTTheobjectofthistextis,applyingtherelevanttheoryofstrategymanagementtoanalyzethecompetitionstrategy,marketingstrategy,andthewaytoimprovetheserviceawarenessandtheabilitytodealwiththerisksituation,tobringforwardthemanagementstrategyaccordingwiththemarketeconomyrulesintothenaturalgasenterprise.Themarketingstrategyofanaturalgasenterpriseshallbeadaptedtotheprevalentmarketeconomyrulesaswellasthenatureofthenaturalgasasapublicconsumptiveproduct.Thisstrategyshallbeintegratedinthecontinuallychangingmanagementstrategyandfinallybeshiftedtoprovidingreliableandeffectivequalityservicetothegasclients.Thistextfocusesonthetopicofstrategyresearchinshanghainaturalgasenterpriseofprovidingreliableandeffectivequalityservicetothegasclients.Followingthecontinuouschangeanddevelopmentofnaturalgassourceandmarket,especiallytheintroductionofmarketeconomyrules,themanagementpatternofgasenterpriseisalsochanging.Theleadingmarketcompetingstrategyisestablishedaccordingtothecharacteristicofshanghainaturalgasenterprise.Technologyinnovationsrelyingontheincreasingdevelopedcomputerizedmanagementareprogressing.CustomerinformationmanagementsystemisestablishedtoensurecompleteinformationoftheEMBAservicesprovidedbefore,during,andaftersale.Businessflowproceduresfocusingonthecustomers,especiallyfortheservice,areestablishedtogetafasterrequirementresponseforthesaleandproductioninordertoensuresafeandeffectiveuse.ShanghaiisasuperlargecityinChinasothatareliablesupplyconceptofnaturalgasshallbesufficientlytakenintoaccountintheenterprisemanagement.Fortheestablishednaturalgasmarketsuppliedbyboth“westtoeastgas”and“eastoffshoregas”,thereliablestoresystempopularizedovertheworldshallbereferredtoinordertosolvetheproblemofconsumptionvariationandcontingencyofthesupplyingsource.Accordingtotherequirementcharacteristicofshanghainaturalgasmarket,multi-sourcesupplyingshallbetheguaranteeforreliabilityofgassupply.Andnecessarystorageforcontingencyshallbesufficientlyconsideredonthepremiseoftechnicallyandeconomicallyfeasibleinordertoestablishareliableandcompetitivenaturalgassupplysystem.Atthesametime,thereliabilityofeachgassourceandthecomplementaryofeachothershallbeanalyzedforbalancingandcontrollingthesupplyportionofeachsource.Inaddition,theintegrity,riskandreliabilityofthegassupplysystemshallbeevaluatedfromthepointofviewoftheinternalmanagementintheenterprisesothatthecorrespondingmaintenancemeasurementscanbetakeninordertoensurethesafe,reliable,andeconomicaloperationofthenaturalgassupplysystem.Thesoftwaresystemforactivemanagementofpipelinesecurityshallbesetupassoonaspossibleandmaturedomesticandaboardtechnologyandexperienceshallbeplentifullyutilizedtospeedupthereformofmanufacturedgaspipenetworkandthedirectutilizationofnaturalgas.Theresearchofthemanagementstrategyinthenaturalgasenterpriseaimsatensuringthenaturalutilizationinmanyfields,optimizingtheenergyconstructioninshanghaitoimprovethequalityofpeople’sdailylifeandenvironment,achievingcontinuallyincreaseoftheeconomicbenefitfortheenterprise,andfinallysatisfyingthecontinuabledevelopmentrequirementofthewholesociety.Keywordsnaturalgas,supplyanddemandanalysis,marketexploitingandexpanding,safetymanagementEMBA2005228EMBA20052282005228EMBA1EMBA21186119585.5%2003100%419994100208090EMBA359.94%50.33%20102704143200046.96%53.04%218611997720001020031219965EMBA44301992“”WTOEMBA511971998922003341.2836.8%28.443EMBA6200561035%4032010300320154003100%20004398%10GDP10%101)2)3)4)2WTO3EMBA7041030820101200121.4358033.3390320018603/20011303491403/61443/20029003/2002318003/8003/1011178473/2001200410.432703055603/20052010202032120052010202022800554009860053851285623156793195336104412024621200520102020202012578±25EMBA82020130302005202022M32005125309520061703095-4520072003070-10020082403050-16020092803040-21020103103030-25020123403030-28020154203030-36020205203030-46022200520202199920032003200520331)2)3)EMBA94)5)4LNG()LNGLNGLNGLNG()LNGLNGLNG1)LNG20252)LNG()3)LNG4)LNGEMBA1011433303133303-35319962.4361000320-30M32.994.187.361.059.984.3429.90199713.830.1332.6476.503-119972233200030032010700-8003EMBA113-23/3/200552540020101000700201515008502020200010003-2200020051253/20103003/20156503/10201030%202050%1979199920201.37356.322010400-600319971464336434.426.232.46.6199539553502030EMBA1256319976.583LNGLNG20102003/200-3003/3003/LNG600-1200/79.2-158.43/361.7208200453/200353/2004103/2010253/200123/2003103/2010353/212003303.434%212120101.4800~500055%EMBA132.12003.2010500~6007031036004.30065.098%10GDP10%102LNG2.11)2)200220-303/40-503/3)20054034)2005EMBA145)2007-20101303200M3/3303/2.21998203/303/200273/200233/2.3(——)——1003/2.43.5313-13434343/2005100M32010150320103-3199820002010(M3/)148(M3/)41020-30(M3/)34741103-3EMBA15(2.5)LNGLNGLNG200540M3/300/201077.5M3/LNG62.5M3/500/15M3/334M3/M3/20003503502010120070034200020105003/42000-20052006-20102011-20203/171.51413.77937583.921007.0422033793.9635EMBA16199891120012002200320032003200321.8/320030.619/3()0