摄影社团创业计划书

学生创业计划书职教集团摄影工作室XXXX年六月目录一、执行总结···································································································31.1公司···································································································31.2产品/服务····························································································31.3市场···································································································31.4投资与财务··························································································41.5组织和人力资源····················································································4二、项目概述···································································································42.1项目背景·····························································································42.2行业背景·····························································································5三、行业分析···································································································53.1摄影工作室的优势·················································································53.2摄影工作室的发展方向···········································································63.3SWOT分析····························································································7四、市场·········································································································74.1市场机遇·····························································································74.2市场特征·····························································································84.3选择因素分析·······················································································84.4风险···································································································84.5解决方案·····························································································94.6营销策略····························································································10五、组织和结构·······························································································125.1公司性质····························································································125.2公司组织构架·····················································································125.3部门职责····························································································13六、投资分析··································································································136.1资本结构与规模··················································································136.2资金来源和运用··················································································146.3投资收益与风险分析············································································14摄影工作室创业计划书一、执行总结1.1公司摄影工作室旨在为顾客提供摄像、摄影、影视后期服务的工作室。本公司致力于为顾客打造个性化的影像服务；让顾客留住青春，留住美丽，留住记忆，个性定格。本公司采用实体店面的经营模式；以“我们的天有你更蓝”为口号，由富有创意的团队为广大顾客提供较高品质的个性化影像。工作室成立初期拟设职教集团创业一条街店。随着公司服务水平的提升和市场业务的推广，争取成为地区性摄影品牌店。1.2产品/服务公司提供的产品主要面对各类学生和孩童。服务种类和服务内容见表1.1。表1.1摄影工作室产品及其服务简介目标对象服务内容服务种类学生班级出游随拍出游采景、DV录制、全程随行、贴身服务集体活动照社团活动、晚会录制、艺术写真设计造型、制作相册、影集、提供精美妆面生活记录片深入校园、记录在校真实生活毕业照留念制作个性相册、录制毕业片花儿童成长记录片对婴儿满月、百日进行跟拍周年留影制作相册、刻录光盘、纪念品制作宝贝胎毛印章、手脚水晶印章、生肖摆台宝贝写真宝贝明星造型设计、制作相册、海报1.3市场进入21世纪以后，随着我国经济发展，人们物质生活水平的提高,文化生活内容日益丰富，对摄影服务的需求呈逐年上升趋势。时尚、独特的专业摄影服务迎合了现代人追求新潮、个性的心理愿望，尤其是对学生群体来说，个性摄影留念更具吸引力。随着独生子女家庭增加，年轻父母乐意带孩子拍摄几套影集，以此留念。1.4投资与财务公司拟设在创业一条街10栋甲单元103室。公司成立初期，预计总投资为10万元人民币。股本规模和结构暂定为：注册资本5万元人民币。合伙人筹资8万元，银行贷款2万元；其中，固定资产投资5万元，流动资金5万元。初步估计年营业额为103470元，估计盈利3470元/年。投资回收期为24月。1.5组织和人力资源公司性质为有限责任公司，初期组织结构采取直线职能制。公司所有权与经营权分离，实行总经理负责制。公司在两个直营店共设总经理一职；设发展规划部、财务部、营销中心、产品项目中心主管各一名，管理层共计3名。其他员工6名。公司成立初期，员工共计9名。组织结构表见表1.2.组织结构表见表1.2人员构成总经理财务部营销部后期制作人员摄影师化妆师人数111222二、项目概述2.1项目背景随着生活水平的提高，基本需求得到满足后的人们开始追求更高的精神需求。在满足自己的精神需求方面，服务性消费不断增加，如旅游、电影、摄影等。2007年3月，国务院发布了《关于加快我国服务业发展的若干意见》，引领我国服务业进入快速协调发展的轨道。国家对服务业的重视，为摄影服务业的发展提供了一个良好的政策环境。“十二五”规划纲要中提出，到2020年，我国的经济结构将基本实现以服务经济为主的转变，服务业增加值在国内生产总值的比重将超过50％，服务业总体发展水平基本与全面建设小康社会的要求相适应。2012年的《政府工作报告》中也提出，要从改革体制、加大投入、完善政策等方面，鼓励和支持服务业加快发展。这些都为摄影服务业带来了难得的发展机遇。2.2行业背景2009年，在国家实施“保增长、扩内需、调结构、惠民生”一揽子措施的推动下，我国摄影行业克服国际金融危机不利影响，总体保持了较快增长，主要摄影产品生产销售增速回升，经济效益稳定增长，结构调整取得了新的成效。《2012-2016年中国摄影行业前景分析及投资盈利预测报告》旨在从国家经济和产业发展的战略入手，分析摄影未来的政策走向和监管体制的发展趋势，挖掘摄影行业的市场潜力，基于重点细分市场领域的深度研究，提供对产业规模、产业结构、区域结构、市场竞争、产业盈利水平等多个角度市场变化的生动描绘，清晰发展方向。预测未来摄影业务的市场前景，以帮助客户拨开政策迷雾，寻找摄影行业的投资商机。《2012-2016年中国摄影行业前景分析及投资盈利预测报告》在大量市场分析、预测的基础上，研究了摄影行业今后的发展与投资策略，为摄影企业在激烈的市场竞争中洞察先机，根据市场需求及时调整经营策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息及科学的决策依据。对于摄影行业的进一步发展,具有划时代的意义。如此广阔的市场前景和良好的宏观政策，为中国摄影服务市场的发展创造了良好的机遇。三、行业分析3.1摄影工作室的优势摄影工作室是摄影行业发展里面不可或缺的一股新生力量，遍地开花但总是在传统影楼的夹缝中生存。摄影工作室除了规模小，投资小以外，还有拍摄与后期制作更具个性和针对性，价格较低、快捷、后期服务质量好、诚信度较高等优势。3.2摄影工作室的发展方向3.2.1经营连锁化随着行业竞争的日趋激烈，摄影及扩印服务企业渐渐由价格竞争转向服务、品牌竞争，摄影服务的品牌逐步增强，连锁经营将成为摄影服务行业的一个重要发展方向。3.2.2后期处理高科技化摄影服务行业是一个技术性、专业性很强的行业，其发展需要较高的技术支撑。随着消费者对摄影要求越来越高，数码技术，多媒体技术等高科技将更多更快地向摄影行业渗透，并呈现摄影后期处理高科技化的趋势。3.2.3市场多元化随着人们的欣赏水平、审美观点不断趋于多元化和个性化，以及照相机、摄影机在日常生活中的普及，消费者对摄影质量和摄影服务抱有的更高