浙江省纺织服装业出口竞争力分析

安徽工程大学毕业论文I浙江省纺织服装业出口竞争力分析摘要浙江省是我国纺织服装的生产大省和出口大省，纺织服装业在浙江省的工业生产和出口贸易中具有举足轻重的作用。本论文结合当前的环境分析浙江省纺织服装业面临的问题并提出对策，为浙江省纺织服装业的进一步发展提供建议。本文通过国际市场占有率、贸易竞争力指数和显性比较优势指标等数据的基础上得出浙江省纺织服装业具有一定的出口竞争力，但随着经济危机的爆发，发达国家为了转移经济危机的打击，进一步要求我国人民币升值和加强贸易保护，使浙江省纺织服装业面临着人民币升值、生产成本增加、绿色贸易壁垒等压力。因此，浙江省纺织服装业应提高其抵御风险的能力，在保持原有优势的基础上进一步提升出口竞争力。本文从政府、行业协会和企业自身进行论述，通过政府的引导和扶持，行业协会的协调作用，并结合当前世界环境的要求提出生产生态纺织服装产品来提高企业自身的应对能力以及提出提高技术创新、人才培养和品牌战略等对策。这些对策与当前的世界环境相适应，可作为浙江省纺织服装业的今后可持续发展之路，同时也可以为其他省市发展纺织服装业提供借鉴。关键词：出口竞争力；纺织服装业；绿色贸易壁垒；生态纺织服装浙江省纺织服装业出口竞争力分析IITheStudyontheExportCompetitivenessofZhejiangProvince,sTextileandClothingIndustryAbstractZhejiangisalargeprovinceofChina'stextileandapparelproductionandexport,textileandclothingindustryinZhejiangprovince'sindustrialproductionandexporttradehasavitalrole.ThispapercombinestheanalysisofthecurrentenvironmentalproblemsfacingthetextileandclothingindustryinZhejiangProvince,proposeasolutionandgivesomeadvisesforthefurtherdevelopmentoftextileandclothingindustryinZhejiangProvince.Inthispaper,internationalmarketshare,tradecompetitivenessindexandthedominantadvantagesofthedataobtainedonthebasisoftextileandclothingindustryinZhejiangProvincehassomeexportcompetitiveness,butwiththefinancialcrisis,thedevelopedcountriestransferthefinancialcrisis,byrequiringRMBappreciationandprotectingtrade,sothattextileandclothingindustryinZhejiangProvinceisfacingappreciationoftheRMB,increasedproductioncosts,thegreentradebarriersandotherpressures,Zhejiangtextileandclothingindustryshouldimproveitsabilitytostandrisks,enhancetheexportcompetitivenessonthebasisofitsoriginaladvantages.Thepaperfromthegovernment,industryassociationsandenterprisesthemselves,throughgovernmentguidanceandsupport,theintermediaryroleofindustryassociations,combinedwiththecurrentworldproductionofeco-environmentalrequirementstextileandapparelproductsmadetoimprovetheirownresponsecapabilitiesandtoimprovetechnologicalinnovation,intelligence,cultureandbrandstrategy.Theseresponsesisadapttothecurrentworldenvironment,canbeusedastextileandclothingindustryinZhejiangfuturesustainabledevelopment,andtheadvisecanasreferenceforthedevelopmentoftextileandclothingindustryinotherprovinces.KeyWords：ExportCompetitiveness;TextileandClothingIndustry;GreenTradeBarriers;EcologicalTextilesandClothing安徽工程大学毕业设计（论文）III目录引言............................................................................................................................................................-1-第1章绪述..............................................................................................................................................-2-1.1选题背景、研究现状与意义............................................................................................................-2-1.1.1选题的背景......................................................................................................................................-2-1.1.2国内外相关研究现状........................................................................................................................-2-1.1.3研究意义..........................................................................................................................................-3-1.2研究的主要内容、重点与难点...........................................................................................................-3-1.3研究思路与研究方法..........................................................................................................................-3-1.3.1研究思路..........................................................................................................................................-3-1.3.2研究技术路线图...............................................................................................................................-4-1.3.3研究方法..........................................................................................................................................-4-1.4创新与不足..........................................................................................................................................-4-第2章浙江省纺织服装业出口概况......................................................................................................-5-2.1浙江省纺织服装业发展概况..............................................................................................................-5-2.2浙江省纺织服装业出口概况...............................................................................................................-5-第3章出口竞争力的基本理论..............................................................................................................-7-3.1.出口竞争力概念..................................................................................................................................-7-3.2出口竞争力理论..................................................................................................................................-7-3.2.1国际竞争力理论...............................................................................................................................-7-3.2.2出口竞争力与国际竞争力之间的关系..................................................