中国移动电话销售渠道研究

()IT2002142200311()(ObjectiveofReport)1()(ResearchScope)4()(SurveyRegion)8()(DataSource)9()(ResearchApproaches)10()(GeneralDefinition)10()(MarketDefinitionofCCID)12()(Specification)13()(ResearchObject)200214()15()15116216316()17118219319419()2200221()21122227()29()200231()31132236()36137238339440()401422200243()43()44()44144245345()45146232003547()47()471/482/49()50()2003552()521532/54()541562/2003557()2003557()59()59159259360()6016024141200020021822002(GSM+CDMA)283200229420002002575200320075862003200715119972002152199820021732002CDMA214225246257268269281020023011200020023112321349145815200320071(一)报告目的(ObjectiveofReport)(CCIDConsulting)ITITITIT5ITITIT(二)研究范围(ResearchScope)ITSMBITITIT200220032赛迪顾问20022003年度报告的研究范围(Categories)(Breakdown)(AdvancedComputerSystem)(DesktopPCNotebookPCPCServer)(Software)(ITServices)(StorageSystem)(Printer)(PrinterSupplies)(Peripherals)Computer&Computing(PCComponents)(TelecomOperation)(DataCommunication)(MobileCommunication)(OpticalCommunication)(SatelliteCommunication)(TelecomEquipment)(NetworkingAccessEquipment)(BroadbandNetwork)(WLAN,Wi_Fi)(Internet)Telecom&Networking(e-Business)(ITApplicationsinBank)(ITApplicationsinSecurites)(ITApplicationsinInsurance)(ITApplicationsinTelecom)ITApplicationinIndustryandEnterprise(ITApplicationsinElectricPower)3(Categories)(Breakdown)(ITApplicationsinEducation)(ITApplicationsinTransportation)(ITApplicationsinWaterResources)(ITApplicationsinTaxation)(ITApplicationsinHealthCare)(ITApplicationsinTobacco)(ITApplicationsinRealEstate)(ITApplicationsinManufacture)(ITApplicationsinBusiness)(e-Government)ITApplicationinIndustryandEnterprise(Logistic)(ITIndustry)IT(ITServicesandInvestmentOpportunity)(SoftwareIndustryandInvestmentOpportunity)(MobileCommunicationIndustryandInvestmentOpportunity)(BroadbandNetworkingIndustryandInvestmentOpportunity)(ICIndustryandInvestmentOpportunity)(OnlineGameIndustryandInvestmentOpportunity)(DigitalTVTrendandInvestmentOpportunity)(MMSMultimediaMessageServices)ITITIndustryandInvestment(ListedCompanyPotential)(NorthChina)(EastChina)(SouthChina)RegionalMarket(NortheastChina)4(Categories)(Breakdown)(NorthwestChina)(SouthwestChina)RegionalMarket(MiddleChina)PC(ComputerSystemChannel)ITChannel(MobilePhoneChannel)(SemiconductorComponent)(IntegratedCircuit,WLAN,DRAM,DSP,MCUetc.)Semiconductor(DiscreteDevice)(MultimediaMobileTerminals)(MobilePhone)PDA(PersonalDigitalAssistant)MP3(MpegThreePlayer)(MobileStorage)(DigitalCamera)(DigitalVideoCamera)(High-EndTV)(HomeTheater)ConsumerElectronics(DVDPlayer)(三)研究区域(SurveyRegion)1中国整体IT市场ITITIT,52中国区域IT市场IT7赛迪顾问对中国区域IT市场的划分标准HuazhongHuabeiHuadongXibeiHuananDongbeiXinan63中国城市IT市场60ITITIT(1)3(2)6(3)27赛迪顾问关于不同级别市场的定义1Tier1ITITIT7%IT1IT(Vendor)(/Distributor)(LocalReseller)200012Tier2ITITIT1.5%IT2IT(Vendor)(/Distributor)(LocalReseller)100023Tier3()3IT0.5-1.5%(0.5%)3(Distributor)(LocalReseller)20034Tier43ITITIT0.5%41507赛迪顾问2002年中国重点城市级别定义列表1334344244333332443413333344233243334334122433434444434334348(四)数据来源(DataSource)ITIT10CIPAITITIT760ITITITCCID10ITIT9CCID()CCIDIT10ITInternetWeb(五)研究方法(ResearchApproaches)1731IT231CCIDIT10IT(六)一般定义(GeneralDefinition)ITITIT20021120021231(IT)IT(七)市场定义(MarketDefinitionofCCID)1赛迪顾问中国IT应用市场定义IT()()11赛迪顾问行业应用市场的划分标准()(ISPICP)()IT2赛迪顾问企业用户市场定义IT(LargeBusiness)(SMB)IT12赛迪顾问有关企业用户的定义与描述(LargeBusiness)55050(SMB)500055000(SMB)()(PCs)500(PC)0-30%IT1-2993赛迪顾问中国家庭用户市场定义IT(八)特别说明(Specification)IT200220032002200313()(ResearchObject)20022003GSM/GPRS/CDMAGSM/GPRS/CDMA142002()1120026247.41077.135.8%19.4%12000200243.6%26.1%20022002120002002CCID20030215()120022002122.066200142.7%200261803.8%45119972002CCID200302219982002CCID2003021622002823.8200212233.7416.1932002CDMA2002CDMAGSMCDMA2002815200925300101440011500122570020031300CDMA2002CDMA3CDMA2002()200220021732002CDMACCID20030212002TCL1822002(GSM+CDMA)CCID20030222002üüüü1932002420012002CCID()2090%20022001212002()1IT200244CCID200302222(1)55CCID20030223IT2002ITITIT2466CCID200302(2)7TCL257CCID200302(3)2002GSMGSMGSMCDMAGPRSCDMA50CDMACDMACDMAGSMCDMA268CCID200302(4)9CCID200302272002eEC123ü1%2%üü()ITIT2002310TCL2832002CCID200302102002CCID200302292002üüüü()20022002IT200120027.83.4200247.7%411420002002CCID200302301120002002CCID200302312002()1ü12üTCL1312CCID2003023213CCID200302TCL2(1)3334(2)200228352001118283002000800500(3)TCLTCLTCLTCL1998-1999TCL2000200210TCLTCLTCLTCLTCL36TCLTCLTCLTCL()1PTACPTACTCL20019200210001165PTAC11372(1)(CellStar)19691981250NEC2326200010000B2B(2)6000PDA38PDAPDA()14PDAITCDMACDMACDMA3(1)1002001620032002510.9%20021039(2)2002CDMACDMACDMA100030%(3)üüü4(1)ITIT36600020029210CCEC40(2)ITITITITERPITITITITIT()1IT41CDMACDMACDMA200210070070%GPRSGPRSIT2003TCL200242200220022(1)(2)2002(3)IT432002()20022002ITIT3.7%ERPIT()200244()12002()LGNEC3G21.8523TCL453200220()1200281000200120020024TCL3001200920032003270046200230%1999TCL200224720035()GPRSCDMA3G200210MMS(WLAN)WLANGPRSCDMA2003()1/20021216.19/50/♦48♦♦2003MMS()2005SMS()MMSWLANGPRS()2/20024915.7%14CCID200302()PDA50K-Java2002PDAGPRSMMS2002PDAITIT()2002“”“”5130%-50%1998200120021