商务英语写作的7C原则

微课名称：商务英语写作中的7C原则所属课程：高级商务英语写作主讲教师：PPT版权：浙江广播电视大学外国语学院李更春在商务信函的写作中，我们应遵循哪些原则呢？迂回(winded)完整(complete)准确(correct)简洁(concise)体谅(considerate)清晰(clear)详尽(detailed)正式(formal)笼统(general)有力(forceful)礼貌(courteous)简短(short)具体(concrete)逻辑(logical)CaseStudies(案例分析)Wewon'tbeabletosendyouthebrochurethismonth.本月我们无法将产品手册寄达贵方。提示:违背了“体谅”(Consideration)原则Youarerequestedtomakeusthemostfavorableoffer,statingorigin,packing,detailedspecifications,quantitysuppliableandtheearliesttimeofshipment.请报最优惠价，注明原产地、包装、详细规格、可供数量和最早船期。提示:违背了“礼貌”(Courtesy)原则CaseStudies(案例分析)Pleaseletusknowwhatyouwishustodoaboutthismatterassoonaspossible.请尽快告知，你方希望我方就此事做些什么?or请告知，你方希望我方就此事尽快做些什么？提示:违背了“清晰”(Clarity)原则CaseStudies(案例分析)WeacknowledgewiththanksthereceiptofyourletterofJuly1.你方7月1日的函收悉。提示:违背了“简洁”(Conciseness)原则CaseStudies(案例分析)Becauseourbookisfull,sowecannotentertainanymoreorders.由于我方订货已满，恕不能接受更多的订单。提示:违背了“准确”(Correctness)原则CaseStudies(案例分析)Wehavereceivedwiththanksyourcheck.Theamounthasbeenplacedtoyourcredit.我们已经收到你方支票，谢谢。该笔款项已汇入你账户贷方。提示:违背了“具体”(Concreteness)原则CaseStudies(案例分析)Courtesy(礼貌)Correctness(准确)Conciseness(简洁)Consideration(体谅)Clarity(清晰)Concreteness(具体)Completeness(完整)7CprinciplesCourtesy(礼貌)Consideration(体谅)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Concreteness(具体)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(具体)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(具体)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(具体)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Completeness(完整)Concreteness(具体)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Consideration(体谅)Consideration(体谅)Concreteness(具体)Correctness(准确)Conciseness(简洁)Clarity(清晰)Courtesy(礼貌)Completeness(完整)Considerationmeansthatyoupreparethewritingwiththereadersinmind,andtrytoputyourselfinhisplacetoindicatethatyouareconsiderate.Consideration(体谅)例句Weallowyoua2%discountforcashpayment.(如付现款,我们给九八折)Youearna2%discountwhenyoupaycash.Courtesyisanimportantfeatureofbusinesscorrespondence.Infact,itisanessentialelementofanysuccessfulcommunication,whetheritiswrittenorspoken.Courtesy(礼貌)例句Quoteusthemostreasonableprice.(给我方报最合理的价格)Willyoupleasequoteusthemostreasonableprice?Claritymeansyourpurposeandthewordsarecleartoyourreaderssothattherecipientscaninterpretyourwordswiththesamemeaningyouhaveinmind.Clarity(清晰)例句AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(从上海到纽约有直达船)WehavetwodirectsailingseverymonthfromShanghaitoNewYork.例句AstothestreamerssailingfromShanghaitoNewYork,wehavebimonthlydirectservices.(从上海到纽约有直达船)WehaveadirectsailingfromShanghaitoNewYorkeverytwomonths.Concisenessmeanstowritethefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Byeliminatingunnecessarywords,youhelpmakeimportantideasstandout.Conciseness(简洁)例句Wehavebeguntoexportourmachinestotheforeigncountries.(我们已经开始向国外出口机器了)Wehavebeguntoexportourmachines.Businesswritingshouldbecorrectingrammar,punctuation,spelling,information,figures,etc.Correctness(准确)例句Shouldanyoftheitemsisofinteresttoyou,pleaseletusknow.Shouldanyoftheitemsbeofinteresttoyou,pleaseletusknow.Concretenessmeansthewritingshouldbespecific,definiteandvividratherthanvague,generalandabstract.Concreteness(具体)例句asignificantlossa53percentlossinthenearfuturebyThursdayafternoonthemajority70percentBusinesswritingshouldalsobecompleteintermsofformatandinformation.Completeness(完整)Astoformat,abusinesslettershouldincludealetterhead,date,insideaddress,salutation,subject,bodyofletter,complimentarycloseandsignature.Astoinformation,thewritershouldstrivetomakeallpointsdetailed,andanswerallquestionsaskedorimplied.2becourteoustowardsthem4becorrectingrammar,spelling,punctuation,andfigures5beconciseandconcreteinwording1withconsiderationforitsrecipients3beclearinmeaning6andbecompleteinformat,structure,andinfoSummary:AlettershouldbewrittenYourTry（思考题）1.Wearegiventounderstandyouareabletosupplylargequantitiesatmoreattractiveprices.Hint:violatestheclarityprinciple(违反了清晰原则)2.WehavethepleasureofacknowledgingyourletterofApril4.Hint:violatestheconcisenessprinciple(违反了简洁原则)3.Inviewofyouareourregularcustomers,weagreetoyourrequestforpricereduction.Hint:violatesthecorrectnessprinciple(违反了准确原则)YourTry（思考题）4.Pleaseairmailusthelatestpricelistandsampleforourreference.Hint:violatesthecourtesyprinciple(违反了礼貌原则)5.WerequestyoutoopenthecoveringL/Cassoonaspossible.Hint:violatestheconsiderationprinciple(违反了体谅原则)6.PleaseextendtheL/Cfortendays.Hint:violatestheconcretenessprinciple(违反了具体原则)谢谢观看