adidas陈列

VMGUIDElinear-retailconceptinterimAPedition2007gettingtoknowyourstore:plugwallwomen’sshoebarmen’sshoewallhangingrailsfloorrailtablecashdeskplugwallwithcubessofawindow3segmentingproducts:linearproductwomencollectionproducttypecolour&fabricsizemencollectionproducttypecolour&fabricsize5spaceandlayoutplanning:option1•splitfloorlengthwisemen’s/women’s•EnsurethatasthecustomerwalkspastthefrontofthestoretheycanseebothgendersofproductclearlyStoreswithtwowindows•Onewindowshoulddisplaymen’sproductonewindowwomen’sproductStoreswithonewindoweither•Displaymen’s&women’smannequinstogetheror•Usewindowtopromoteallmen’swearorallwomen’swearbutalternatewindowseverytwoweeksmen’swomen’s7spaceandlayoutplanning:option2men’swomen’s•splitfloorintomen’s/women’sareadependantontheproductsplit•ensurethatasthecustomerwalkspastthefrontofthestoretheycanseebothgendersofproductclearly•windowinthewomen’szoneshouldpromotemen’sproduct,windowinmen’szoneshouldpromotewomen’sproduct8spaceandlayoutplanning:option3Groundfloormen’swomen’s•spliteachfloorintomen’s/women’sareadependantontheproductsplit•onewindowshouldpromotemen’sproduct,onewindowwomen’sproduct9FirstFloorEntranceMen’swindowWomen’swindowMen’sareaWomen’sareacoreVMtechniques:foldingThesearetheonlyfourtypesoffoldtobeusedregularfoldRegulart-shirtsMoreinAppShelf/occasionallyondisplaytable1/4foldT-shirts&poloshirtsTohighlightlogos&sleevedetailsDisplaytable/ShelfwidefoldSweatshirtsForchunkyitemstohighlightlogos&hoodsMoreonAppshelf/occasionallyondisplaytableflatstackSweatshirtsTohighlightsleevedetailsUsuallyshowindisplaytable11coreVMtechniques:foldingregularfoldstep1step2step3step4step5step1step2step3step4step5step1step2step3step4step5step6step1step2step3step4¼foldwidefoldflatstack12coreVMtechniques:useofcolour1stStep:lighttodark•merchandiseproductsfromlightestitemtodarkestitemasshownherelightdarklightdarklightdark13coreVMtechniques:useofcolour2ndStep:checkerboard•alternatelightanddarkorpatternandplainproductstomakeeachindividualskustandoutdark/light/darkpattern/plain/pattern14LightLightDarkDarkDarklightLightLightDarklightmoredarkdarkcoreVMtechniques:3rdStep:semico-ordinatedmerchandising•Merchandiseallcoloursofonestyletogetheregsametopinthreecoloursthensamepantintwocolours15coreVMtechniques:blockedmerchandisingblocklikeproductsinallcolourstogetherinoneareaegfootweartopsandt-shirtsbagscoats16coreVMtechniques:sizemanagementfolded•minimumof3’spersku1xsmall1xmedium1xlarge•max2xsmall2xmedium2xlarge•largestsizeonbottomofpile,smallestontophanging•minimumof3’spersku1xsmall1xmedium1xlarge•max2xsmall2xmedium2xlarge•smallesttolargest(facingcustomerflow)17VMprinciplesbyfixture:plugwalls•ensurecollectionsaremerchandisedtogether•merchandiseinasemico-ordinatestyle•createbalancedconfigurations•frontfacekeyitems•usetheshortfrontfacingarmforsidestylingin3’s•ifpossibleuseshortfrontfacingbarsathighlevelandlongerarmsatlowlevelcomponents•longfrontfacingbar•shortfrontfacingbar•shelf•sidehangingbar•cube•graphic•shoeshelf19capacitieslongfrontfacingarm6xonestyleandcolouror3xeachofonestylein3colours(max)or3xeachofonestylein2colours(min)VMprinciplesbyfixture:plugwalls20capacitiessidehangingbar3xeachof5styles(average)or6xeachof3styles(max)or6xeachoftwostyles(min)or3xeachoftwostyles(bulkycoats)capacitiesshortfrontfacingarm3xonestyleandcolourVMprinciplesbyfixture:plugwallscapacitiesshelf3xonestyleandcolourfolded(min)or2xonestyleandcolourfolded(max)or1xbagoraccessory21capacitiescube4xfootwear(min)5Xfootwear6Xfootwear7XfootwearVMprinciplesbyfixture:plugwalls22shoeshelf9xfootwear(max)3xfootwear(min)VMprinciplesbyfixture:plugwalls2bays23VMprinciplesbyfixture:plugwalls2bays23VMprinciplesbyfixture:plugwalls3bays24VMprinciplesbyfixture:plugwalls3bays24VMprinciplesbyfixture:plugwalls4bays25VMprinciplesbyfixture:plugwalls4bays25VMprinciplesbyfixture:hangingrail•usehangingrailsforsmallcollectionsofproduct•merchandiseeithersemico-ordinatedproductorblockedproductcapacity8xskus(3ofeachmin)26VMprinciplesbyfixture:t-stand•usetomerchandiseeithersmallsemico-ordinatedstoriesorblockedproduct•displayco-ordinatingfootwearonendoffixture,groupfromlighttodark•donotplaceanyproductontopofthefixture•Hangpantsinahalffold•Pantsbetternotbedisplayedinthisfixtures,ifneeded,cannotbedisplayedinface-out•1SKUin4differentcolor•2SKUin2Color•Outerwear/Down-vest/Sweat-shirt/shirt/T-shirt/Poloshirt/27VMprinciplesbyfixture:table•merchandiseeitherblockedproduct(thatcanbeworntogether)orsemico-ordinatedstory•addrelevantfootwearin3’s•includeco-ordinatedaccessories•mannequinsdressedinproductdisplayedonthetableshouldbepositionedadjacenttothefixture28foldingshoeVMprinciplesbyfixture:table28foldingshoebagcapVMprinciplesbyfixture:men’sshoewall•usetheleftfootshoeinsize42•merchandisefootwearbycollectionvertically•acrossthewallrunthecollectionsheavyweighttolightweight•withinthecollectionmerchandiseverticallyfromlighttodark•checkerboardcoloursifnecessary•positiongraphicsinthewallasshownheavyweightlightweightorganizecollectionsverticallylightdarkgraphicgraphicgraphicgraphicgraphic2912