我国便利店的现状及经营模式的创新

湖南****学校毕业论文（设计）第I页我国便利店的现状及经营模式的创新摘要目前，我国便利店业态处于健康发展的轨道上，也培养出了一批经济效益和社会效益好地标准店铺，然而，目前连锁便利店的营业实际显示，经营性亏损比比皆是。上海连锁便利店由于店址选择密集、商品结构雷同，近一年来开出的24小时便利店大多面临着经营的窘境。投资之初，不少便利店原打算企业后三年进入盈利期，而现在，且不说盈利，就连生计维持也成了问题。与日本等便利店发达国家相比，我国便利店业态还存在着很大差距。便利店要想尽快摆脱目前的窘境，必须重视便利店业态本身的开发和创新，审时度势，充分发挥自己的长处，创造出大型超市难以比拟的优势。便利店是一种以满足顾客便利性需求为主要目的的零售业态。上世纪末至今，便利店做为一种较新的业态在广州获得了迅速的发展壮大。便利店的创新，一方面提供殷勤有礼的微笑服务与文明礼貌问候语，另一方面提供快速高效的收银服务，防止排队，提高收银服务水平；提供方便、实用、齐全的便民服务项目，培育新的竞争力。关键词：便利店,经营模式,创新湖南****学校毕业论文（设计）第II页CurrentSituationofChina'sconveniencestoreandbusinessmodelinnovationAuthor:Tutor:AbstractAtpresent,conveniencestoresYetaiahealthydevelopmenttrack,anddevelopedanumberofeconomicandsocialwelltothestandardshop,present,however,theactualchainofconveniencestorebusinessshowedoperatinglossesabound.Shanghaichainofconveniencestores,asshopchoicesintensivecommoditystructuresimilar,overthepastyearoutofthe24-hourconveniencestoresaremostlyfacedwiththedilemmaofbusiness.Investmentatthebeginning,manyconveniencestores,threeyearsaftertheoriginalintentiontoentertheprofitableperiodofbusiness,butnow,nottomentionprofitable,evensustenancehasbecomeaproblem.AndJapan,conveniencestores,comparedtodevelopedcountries,China'sconveniencestoreYetaithereisstillabiggap.Conveniencestoresinorderassoonaspossiblefromthecurrentpredicament,wemustattachimportancetoconveniencestoresYetaiowndevelopmentandinnovation,thesituationandgivefullplaytotheirstrengths,creatinglarge-scalesupermarketscannotmatchadvantage.Conveniencestoresisaconvenienceinordertomeetcustomerdemandfortheprimarypurposeofretailformats.Theendofthecenturysofar,conveniencestoresasarelativelynewYetaiinGuangzhousawrapiddevelopmentandgrowth.Conveniencestoreinnovations,ontheonehandtoprovideattentiveandcourteousservicewithasmileandpolitegreetingofcivilization,andtoprovidefastandefficientcashregisterservicestopreventqueuingandimproveservicelevelscashiers;provideaconvenient,practicalandcompleteconvenienceservices,developnewcompetitiveness.Keywords:conveniencestores,businessmodel,innovation湖南****学校毕业论文（设计）第III页目录1绪论.........................................................................................................................................12我国便利店发展存在的问题与成因.....................................................................................22.1商品缺乏特色...............................................................................................................22.2注重对便利店外在形态的模仿与引入，忽视对便利店业态本身的开发和创新...22.3对特许加盟形式缺乏全面认识，对加盟店铺的支持力度不够...............................22.4缺乏政策支持...............................................................................................................33便利店的应对策略.................................................................................................................43.1便利店要大力发展加盟店。.......................................................................................43.2正确选择顾客。...........................................................................................................43.3便利店要全面推行商品经营的品类管理。...............................................................43.4提供全方面的服务.......................................................................................................53.5要大力开发便利店的网络资源。...............................................................................53.6积极争取政府的政策支持。.......................................................................................64经营模式.................................................................................................................................74.1广州地区便利店发展历程简介...................................................................................74.2广州城区便利店发展现状分析...................................................................................74.3广州便利店经营模式研究...........................................................................................74.3.1选址....................................................................................................................84.3.2商品....................................................................................................................84.3.3.品牌....................................................................................................................84.3.4信息....................................................................................................................84.3.5配送....................................................................................................................84.3.6资金....................................................................................................................95创新便利店创新经营模式剖析...........................................................................................105.1商品科学组合战略.....................................................................................................10湖南****学校毕业论文（设计）第IV页5.2商品科学订货战略.....................................................................................................105.3新品培育推广战略..............................................................................................