联合利华网申题目

联合利华1.Pleasesharewithusifyouhaveaplanforyourlifejourney,andwhatimpactyouwanttohaveonothers?(150-200words)a.做自己喜欢的事情：喜欢的品牌。追求理想b.热爱大自然。自己以身作则。c.孝敬父母。成为一个好榜样a.I’dliketobeafterwhatIlike,rangingfromlittlestuffssuchasatoy,toabiggerobjectivelikeajob.That’swhyIquittedmyjobandwentabroadforstudiesandexperiencedifferentculture.Iwon’timposemynotionsoneveryonebutdemonstratemydecisionsinstead.b.Loveofnaturecultivatesmysenseofresponsibilityforenvironmentalprotection.Iinsistonsavingwaterandpaperandpersuademyfriendsandfamilytodoso.c.Filialpietyisgiventhepriorityovermylifejourney.ApartfromthetraditionalChineseculture,I’dappreciatefortheirefforttomakemebeaman.I’velearnedalotfromthem.Therefore,I’dliketomakefriendswiththemandtakecareofthem.It’stheloveforhumanbeing.Iwillsetagoodexampleforthenextgeneration.Iftheycouldn’tfeelthelovefromtheirparent,howcantheycontributetothesociety?Therefore,youcanseemynarcissism,loveofnatureandhumanbeingandunderstandwhyIdoso.Iwillcommitmyselftotransmittinglovethroughmylifejourney.2.WhydoyouapplyforUnileverManagementTraineeProgramandwhydoyouthinkyouaresuitableforthefunctionapplied?(150-200words)喜欢快消类，和切身生活有关；可持续发展企业社会责任感很认同；英国这一年让我了解中西方的差异（防晒：中国喜欢美白；欧美喜欢健康肤色）善于观察，学习，创新，在移动类营销以及社会化媒体营销方面比较有心得I’vegottworeasonsforwhyIchooseUnilever:thefirstisIdoloveFMCGindustrybecausetherangeofproductsisrelatedwithourdailylife;andsecondoneisItotallyidentifywiththelong-standingcommitmenttosustainabilityandresponsiblebusinesspracticeinUnilever.Afteroneyear’sstudyintheU.K.,ItrulyseetheculturaldifferencebetweentheWesternworldandChina.Forexample,thegirlsintheU.K.areenjoyingsunbathesoastohavehealthyskinwhilstmostofChinesegirlsprefertousewhiteningproducts.Iaccumulatealotofconsumerinsightsthroughmyobservation,whichmaybridgethegapbetweenMNCsandChineseconsumers.I’minterestedinmobilemarketingandsocialmediamarketing,whichhasbeenpaidmoreattentionforthemarketers.IthinkthemobileplatformwillbenextbattlegroundandIbelieveI’mreadytofight.卡夫Q1.WhydoyouwanttojoinKraft?IdoloveworkinginFMCGindustrybecausetherangeofproductsisrelatedwithourdailylife.MymotheralwaysboughtPacificSodabiscuitswhenIwasachildandthere’snodoubtthatIloveit.Yes,it’sakid’sgoodmemoryandthere’remoreandmorebrandsjoiningtheKraftfoodfamily.I’mhungrytojointhiscompany,whichaimstoprovideconsumerswiththequalitybrandsthechildrenhavegrownupwith.Q2.WhyshouldKraftchooseyouamongalltheapplicants?I’maquicklearnerandthinkbroader.Intermsofoneyear’sstudyintheU.K.,Inotonlylearnfromtheclass,buttransformtheprinciplesonthetextbookintopracticalapplicationsaswell.I’mthepersonwhoalwaysspenthalfofadayonsupermarketshopping,bydiscoveringnewflavourofgroceries,comparingsimilartasteofbiscuitsandcomparingpriceswithdifferentstores.I’dliketoexploretheissuesbehindthenumbers(marketingresearch)anddemonstratemysolution.I’llbecuriousabouteverythingIlike.IthinkIwillbeequaltoyourofferandcontributetoreachthesharedobjective.玛氏1.Whatwasthebiggestachievementyouhaveaccomplishedinuniversity?Pleasedescribehowyoudidtogetitdone.？I’vedoneasuccessfulsocialmediamarketingcampaignforafamilyhotel(Bed&Breakfastsinn).DuetoatriptoEdinburgh,Istayedinawarmandfriendlyinnandthenmakefriendswithtwoownersoftheinn.I’dliketohelptopromotetheirinntoChinesestudentswhostudyintheU.K.viasocialnetworkapplication(e.g.Weibo).Ianalysetheprosandconsoftheinnoperationandimplementcompetitiveanalysis.Basedonthese,Iprovidesolutionsasfollows:a.Segmentation:family/personaltraveling;vacation;economicalhotelb.Target:Chinesestudents/backpackersc.Positioning:friendly,warm,passionThenIwriteanadvertisementalongsidetheawardstheyreceivedandelegantpictureswithdetails.Iforwardmytweets/weibototheopinionleader(@日不落帝国下的红领巾)sinceshehasstronginfluenceovertheChinesestudents.Also,IwillprovideexclusivevoucherstoChinesestudentonWeibo.comwhenImakeagreementwiththeowners.Thecampaignbrings30%moreonlinebookings.2.Whatwasthebiggestsetback（挫折）inyourcollegelife?Howdiditimpactyou?Andhowdidyoufacethissetback?WhenIhadmypre-sessionalcourselastsummer,Iwasdoingateamworkthatneedsteammembersdeliveringsurveysonthestreet.IcannotsortofunderstandtheWelshaccentsinceIjustarrivedinCardiffforonemonth.I’mscaredoftalkingtotheinterviewees.Infact,Iwasright.Alotofintervieweesrejectedtotakethesurveyatfirstsincetheycouldn’tunderstandthesurveyobjective,whichIdidn’tdescribeclearlytotheinterviewee.Therefore,Ireprintedthequestionnairesandwroteaclearstatementforeducationpurposeandschoolsealissuedonthepaper.AndIpractisedwithmyteammemberinadvancetoreducemytension.Finallywecollectedallofthecopiesofsurveysandsucceedtofinishthistask.3.Pleasedescribeoneofthemostdifficultanddemandingtasksyouhavehadinuniversity.Whatdidyoudotoovercomeit?Ihadapresentationintheprojectwhichlastsfor30minutes.Eventhoughit’steamworkthatwesharethe30minute’spresentation,Iwasfeelingsoself-consciousinfrontofthreejudges.I’vepractisedseveraltimesbuttheresultwasnotgoodsinceIwassonervousthatcan’tpresentfluently.ButIdidn’tgiveup.IdecidedtopreparenoteswithmeandkeeppracticeuntilIcanpresentwithoutnotesandspeakinasmoothspeed.Anditworks.Wearehappytoget90m