全媒体时代中国网络电视台发展研究

河南大学硕士学位论文全媒体时代中国网络电视台发展研究姓名：吴琼申请学位级别：硕士专业：艺术学指导教师：路庆平2011-05I200920091228CNTV201011(CNC)CNTVC-BOXIIIIIABSTRACTIntheomnimediaera,networkconvergence,mediaconvergencehasbecomeabasicformofthemediaoperation.Undersuchasituation,China’snetworktelevisioncameintobeing.In2009amajorchangeinChina’smediaisbreakingtheshacklesoftraditionalmedia,thestartofthemarchcross-boarderaction.December28th,2009,ChinaNetworkTelevision(CNTV)formallylaunchedisconsideredasanimportantstepforCCTVinexpandingtheInternet.January1st,2010,XinhuaNewsAgencynetworktelevision,theXinhuaNewsNetwork(CNC)hasformallylaunched,toenterthefieldoftelevisionnews,showingitsdeterminationtobuildaworld-classmedia.Intheomnimediaera,nomediaorganizationcanachievethroughtheirowninformationonthespreadofawholeprocessofinteraction.Fromtheperspectiveofthemedia,mediaconvergenceistheintegrationofthevalueofupgradingpowertransmission,IntegratedCommunicationisthecorecompetenceoftheexternalmediumperformance.ChinaNetworkTelevision(CNTV)asanationalnetworkofmedia,playsanimportantroleforthedevelopmentofChina’snetworktelevision,itischaracterizedas:C-BOXclienttouse,allowinguserstowatchmoreconvenient;networkTVcontent-rich,tomeetdifferenttypesofusers;usersfrompassiveviewingchangetoactiveviewingandactiveparticipation;hyperactivemodeoftransmissionpullcloserthedistancebetweentheaudienceandthemedia;coverageareaisexpanding,accordingtoprogramcontentandformoftransmissionregion.Withtheworldglobalization,advancesinnetworktechnologyandthecontinuedgrowthofInternetusers,networktelevisioninChinawillhavebroadprospectsfordevelopment:interactionwiththeworld'smajormedia,wecanobtainmoreabundantinformation;throughLocalTVlinkage,wecanimproveourIVcompetitiveness;OmnimediaerabringsnetworktelevisionopportunitiesthatChina'sInternetandinteractiveTVwillbeincompetitiontogetamorecomprehensivedevelopment.However,theopportunitiescomealongwithchallenges.Weseegoodprospectsfordevelopmentnetworktelevision,butalsoshouldseethechallenge:allmediaworkersintheomnimediaerahavetoputforwardhigherrequirements-requiresthemmanipulateinterviewing,writing,photography,recording,editingandthenetworkskills,operatemodernequipmentskillfully.Inordertomeettheneedsoftheaudiencewithhighviewingstandards,thepicturequalityandviewingneedstobeimprovedfluency;eachcompetitionamongTVnetworkswillbecomemorefierce.Hence,facedwiththissituation,onlyChina'smediaworkersimprovetheirownquality,mastertheprofessionalskills,understandthepropagationoftheomnimediaera,followtheconsumptionhabitsofomnimediaera,cantheyeffectivelypromotethedevelopmentofmedia,cantheyeventuallyachievecommonprosperityandwin-win.Keywords:omnimedia,MediaConvergence,NetworkTV,transmissionmodeIII2012012011200131520091228CNTV201011(CNC)CNTV21.30277541201004220090732010120090232009CNTVCNC2010054CNTVTVBBTVJSBC4,2.networktelevision4omnimedia,GoogleInternetTV:ImplicationsforthelongdistancenetworkA.M.OdlyzkoAT&TLabsResearchReinventingTV:NetworkTVSignsOff.NetworkedTVLogsOnFoxTelevisionNetworkFOX()ABC()CBSNBCFoxTelevisionNetworkPopularizationofTVGloboinBrazilGloboGloboGloboGlobo5GloboGloboGloboGloboNetwork70CNTV6omnimedia,MarthaStewartLivingOmnimedia34CBSThisMorning23033017[1]19967[2]1.-8[3][4]2.195401[5]3.93GLEDPDA1019958CNNCBSFOXNBCABC19971996121999200020038()116[7]122.8090[8]19931992[9]20045RSS(ReallySimpleSyndication)200611BlogBurstPluckBBC200536020067BBC24200710CNNCNN20094ABCHuluABCHuluHuluABCTVcomBoxeeABC3.1996132002[10]200131520063142010630()1212NGBCMMB3GIPTVIPTV[11]IP14[12]1.NGBWEB2.02.201011[13]IP[14]16CNTVC-BOXClient[15]PPTVCEO3UGCHulu;P2PPPSPPTVC-BOXCNTVC-BOXC-BOX(CNTV)[16]100%CNTV17(CNTV)201111IT222010CNTVCNTV2424100CCTV5018[17]24CNTVCNTV5+NBACCTV-CNTVCCTV1115CNTV19201115111511151115CNTV111520(CNTV)(CNTV)18000500[18]7243CNTVUGG+SNS[19]YoutubeUGC(UsersGenerateContent)[20]17WEB2.0SNS(SocialNetworkingServices)CNTV21SNSCNTV201012CCTVNEWSSHAREYOURNEWYEARWISHWITHCCTVPRESENTERS(CCTV)CCTVNEWSCNTV20112010(CNTV)(CNTV)CNTVCNTVP2PCNTV22[21]CNTVCNTVIP,CNTV5CNTVCNTV23CNTVCNTV2010122522:30ChristmasledlightssparkleinJapanBeijingdevelanuevasrestriccionesdetrnsitoColispigsdansdesambassadesRomeﺎﻴﺳورﻼﻴﺑﻦﻠﻌﺗﺞﺋﺎﺘﻨﻝاﺔﻴﺋﺎﻬﻨﻝاتﺎﺑﺎﺨﺘﻥﻺﻝﺔﻴﺳﺎﺋﺮﻝاCNTV24251.262.4213[22][23]201011(CNC)[24]3.1415RSS70242008,28[25]4348160221.570150002005InetRadio(),2006720079911[26]201011CNC(CNC)7CNCWORLD24CNC13020109CNCiPad24iPadAppStoreCNCCNCWORLDCNCHTML5+P2PCNCiPad6291.[27]30[28]2.CNTVC-BOX531PQA500CNTVH.264500K7250K450K850K1500K169[29]3.(CNTV)32[30]33[31]2010201120112010201134CNTV35CNTV2009(tv.hunantv.com)()200912(CNTV)36WEB1.0WEB2.0WEB3.037CNNIC263839[1][OL].[2].[J].,2010,(02):81.[3].[M].,2008:39.[4].[J].,2007-06-20.[5].[M].,2008:39.[6],,,.[J].,2009(06):58.[7].[J].,20083():15.[8].[J].,2010(10):9.[9].[J].,2002(02):64-65.[10]