标语_宣传广告语的翻译课件（PPT40页)

1AssignmentReviewCrocobaby’sVitaminEBath,formulatedwithessenceofnaturalAHAandVitaminEprovideextranutrition,moisturizationandprotectionforbaby’stenderskin.pHvalue5.5.Promotestheformulationofaprotectivefilmontheskintoinhibitbacteriagrowth.Helpstokeepskinyoungandtenderforadults.*Pourasmallamountintoyourpalm,latheroverthebodyandrinseoff.2YourJob含维生素E的鳄鱼牌沐浴露含维生素E的鳄鱼牌沐浴露是由天然滋养素AHA和维生素E所提炼的营养而精心调配，pH.值保持在5.5，能够有效地保护孩子的幼嫩皮肤，同时，也能抑制细菌的滋生。成年人用了能够令肌肤更年轻，更润泽。取适量本品涂抹全身，轻柔按摩后，用清水冲净即可。3ForYourReference鳄鱼宝宝维E果酸沐浴露，特有维他命E及天然果酸(AHA)，维他命E为肌肤细胞提供足够的水份及营养，加倍保湿，加倍滋养，让宝宝肌肤柔软润滑。微酸性配方，与人体皮肤的微酸性pH值非常相似，特别温和纯净，浴后在皮肤表层形成滋润保护膜，预防体痒，增强肌肤抵抗力。成人使用，能令肌肤如宝宝般嫩滑柔软。倒适量于掌心，轻揉于身上至泡沫出现，然后用水冲洗。4Canyou?小心碰头!油漆未干!小心地滑!游客止步闲人免进5Inthisway小心碰头!Mindyourhead!Payattentiontoyourhead!Lowceiling!67油漆未干!Wetpaint!小心地滑!Caution!Wetfloor!“游客止步”Employees/StaffOnly“闲人免进”NoAdmission/StaffOnly!8Doyouagree?小心地滑!Caution!Slippery!9Doyouagree?闲人免进Admittancedeniedtoidlers小心碰头!Watchyourhead!Meetcarefully!Bump碰,撞theheadcarefully!“游客止步”Tourists，PleaseStop10Functionsofsloganssloganswarningcommercialpolicy-relatedpromotionalguiding11TypesofslogansHowmanytypesofsloganscanweread?1.commercialslogans,e.g.今年更多新货，价格更加优惠2.policy-relatedslogans,e.g.实行计划生育政策，提高人口素质3.promotionalslogans,e.g.创一流服务，迎四海嘉宾做名城市民，讲社会公德4.guidingslogan,e.g.有困难，找派出所12TranslationofSlogansAnExample创建国家级文明城市，建设富裕和谐新侨乡Let’sBuildaNational-levelCivilizedCityandCreateaNewWealthyandHarmoniousCommunityWhatdoyouthinkofthistranslation?13标语翻译的通病分析一.硬译/字对字的翻译例1：创一流服务，迎四海嘉宾原译：Welcomingourhonoredguestsfromallovertheworldwithfirst-classservice.改译：Firstclassservicetoallguests.14例子2：北岭旅游度假区是你的投资宝地原译：BeilingTourist&HolidaySpendingArea…改译：BeilingTourist&HolidayResort常去的休闲度假之处isapromisinglandforinvestment.15二.误译/字面意思翻译例1：创优秀旅游城市，为名城争光原译：BuildaChinaBestTouristCitytowinhonorforourfamouscity.改译：BuildaTopTouristCityofChinaforthehonorofourfamouscity.16例2：弘扬体育精神，促进国际往来原译：Spreadingoverthephysicalspiritsandpromotinginternationalcommunications.改译：Promotesportsmanship运动员精神,运动道德andinternationalexchanges.17争取运动成绩与精神文明双丰收原译：Foragoodharvestbothinsportsandmorals改译：Forbetter(athletic)recordsandsportsmanship.18新北京，新奥运原译：NewBeijing,NewOlympics改译：NewBeijing,GreatOlympics19Remember?介绍企业的实力，如“具有雄厚的技术力量和经济实力”，可译为：withrichtechnicalandeconomicalresourcescraftsmanship技巧;技术手工;工艺workmanship手艺;工艺;做工;技巧；手艺20标语翻译的通病分析三．乱译/不符合英语言表的习惯例：XX市人民争创优秀旅游城市原译：Thepeople’sofXXwanttobeanexcellentcity.改译：BuildXXXintoaTopTouristCityofChina.21标语翻译的语句特点一.引人注意，令人难忘例：来我市两天，游两个名城：国家级历史文化名城，国家级风景名胜区译文：Twodaysinourcity,Avisitto“twocities”,i.e.acityfamousforhistoriccultureandscenicattractionatStateLevel.22我们的理念：绿色、环保、健康、温馨崇尚自然、崇尚环保、追求卓越、追求完美Ourideal:Green,Environment-friendly,healthy,warmandfragrantAdvocating提倡;主张natureandenvironment-protection,Pursuingexcellenceandperfection23标语翻译的语句特点二.语句铿锵，音韵感人例1：酒后勿驾驶译文：1.Ifyoudrink,youcan’tdrive.2.Don’tdriveafteryouhavedrunk.Whichoneisbetter?24例2：龙舟传友谊，XX市奔世界原译：Dragonboatdeliveringfriendship/XXCityfacingtheoutsideworld.改译：Friendshipthroughdragonboats/XXCitytowardstheworld.25标语翻译的语句特点三.语言精练，扼要简明例1：提高生活素质，迈向美好未来译文：BetterLiving,BrighterFuture.例2：今年更多新货，价格更加优惠译文：Moreforlessthisyear.例3：旺铺出租译文：Shopstolet.26标语翻译的语句特点四.语句独特，简洁有力例1：惠康超级市场，价格始终最平译文：Welcome,pricesstilllowest.27标语翻译的语句特点例2：安全环境齐手创，各行各业安乐康原译：Workforasafer,healthierworkplace.改译：Workforasaferplaceforwork.28标语翻译的语句特点例3：立足中华，面向世界，走向未来译文：BaseonChina,orienttotheworldandaimatthefuture.例4：全面开创社会主义现代化建设的新局面原译：Createanewsituationofthesocialistmodernizationconstructioninallroundway.（冗长）改译：Createanewsituation,modernizeinallfields.（简洁）29标语英译的可接受性例1：发展才是硬道理原译：Developmentistheonlyway.改译1：Developmentisthetoppriority.改译2：Developmentleadstopprosperity.30标语英译的可接受性例2：法律规定：前面座位必须让给长者或伤残人士译文：It’slaw.Frontseatsmustbevacated空出;搬出forseniorandpersonswithdisabilities.例3：让妇孺计划帮助你译文：LetWICworkforyou.WIC:womenandinfantcare31标语英译的可接受性例4：做名城市民，讲社会公德原译：Becitizenswithsocialmoralityinourfamouscity.改译：Becitizensofcivicvirtues公民道德inourfamouscity.civic:1.城市的2.市民的;公民的3.市民资格的;公民资格的;virtue:1.善,德2.美德;德行3.贞操4.优点;长处例5：有困难，找派出所原译：PleasefindthePoliceStationifyouhaveproblems.改译：Haveproblems?PleasecontactthePoliceStation.32TranslationPractice下列译文有无不妥？如有，应怎样改进？1.有朋友自远方来，不亦乐乎？Isitnotagreatjoytohavefriendscomefromremoteplaces/regions?Isitagreatpleasuretohavefriendsfromafar?从远方;遥远地Howhappywearetohavefriendfromafar!whatajoyitistohavefriendscomingfromafar!332.热烈欢迎来自五大洲的朋友！原译：Wewarmlywelcomeourfriendsfromfivegreatcontinents!改译：Warmlywelcomeourfriendsfromfivecontinents!34下列译文有无不妥？如有，应怎样改进？3.欢迎你参加’07上海黄浦旅游节A.Youarewelcometoparticipatein’07ShanghaiHuangpuTourismFestivalB.Welcometoparticipatein’07ShanghaiHuangpuTourismFestival4.向文明游客致敬！A.Salutecivilizedtravelers!salute:向...行礼,向...致敬;(以正式礼仪)祝贺2.向...致意;迎接3.赞扬B.Salutethecivilizedtravelers!35下列译文有无不妥？如有，应怎样改进？Whichoneisbetter?5.扩大国际交流合作，加快广州国际大都市建设步伐！A.InternationalexchangeandcooperationfacilitatedevelopmentofGuangzhouintointernationalmetropolis大都市;首都;首府!B.Enhanceinternationalcommunicationandcooperationtoacceleratethepaceofaninternationalm