登广告的人

Let’senjoyanepisode(片段)!Whereisthisepisodefrom?Afilm,aplay,TVseries,anadvertisement?advertisement=adadvertisevt.&vi.做广告advertisementn.广告=adadvertisern.登广告的人advertisingn.广告业Choosetherightwordtofillintheblanks.1.He________hishouseinthenewspaper.2.Heworksin_________.3.The________spentalotofmoneyonthatproduct.4.Nowadayswecanseealargenumberof_____________ontheInternet.advertisedadvertisingadvertiseradvertisementsFindoutthemainideaforeachparagraph.Para1:Adsarefoundalmosteverywhere.Para2:Peoplereacttoadvertisementsindifferentways.Para3:Thebasicprincipleofadvertisementsissimple.Para4:Adshelpcompaniesandcustomersinavarietyofways.skimmingPara5:Themostimportantfunctionofadvertisingistointroducenewproducts.Para6:Notalladsareusedtopromoteaproductortoincreaseacompany’sprofit.Para7:Therearesomebadads.Para8:Weshouldprotectourselvesfromfalseadvertisements.Findoutthemainideaforeachparagraph.skimmingpara1Adsarefoundalmosteverywhere.Wherecanwefindads?mediascanningonTVovertheradioontheInternetinnewspapersonpostersPara2:Peoplereacttoadvertisementsindifferentways.Howdopeoplereacttoads?Critics:Defenders:ads-useful,entertaininghelpusmakeinformedchoicesads-annoyingmisleadusscanningPara3:Thebasicprincipleofadvertisementsisfairlysimple.Whatisthebasicprincipleofadvertising?A.TointroduceabrandnameB.Toassociatetheproductwiththecustomers’useC.ToinfluencethechoicesthatcustomersmakescanningInordertoinfluencethecustomers’choice,howdoadvertisersworkhardtoreachcustomers?Togettheirmessageacross.Toappealtocustomers’emotions(love,happinessandsuccess)scanningTrytofindouttheprincipleofadvertisingwhileappreciatingthefollowingadvertisement.Whatisthebrandname?Whatproductisadvertised?Whatisthemessage?Doesitappealtoyouremotion?taskPara4~6:Adshelpcompaniesandcustomersinavarietyofways.Whatarethefunctionsofads?1.Increase___________2.Reduce______________3.Helpthecustomersmake_____________________4.Introduce__________________5.Allowcostomersto_________________________6.Makepeopleawareof_____________________________________7.Spread___________,change____________,andimprove________________scanningproductsalesthepricetherightdecisionnewproductsknowledgeattitudessocietycomparepricesandqualitysocialproblemsandbovernmentpoliciesBesidestheadsthatincreaseacompany’sprofits,arethereanyotherads?Manygovernmentsuseadstomakepeopleawareofsocialproblemsandgovernmentpolicies.YaoMing,thes__________inthisad,isinvitedtor___________Shanghai.pokesmanepresentscanningPara7:Therearebadads.Whatshouldwelookoutforwhenwespotabadad?“hiddeninformation”;picturesthatareonlypartlytrueorhavebeenchangedtolookbetter;“baitandswitch”trickscanning“baitandswitch”trickPara8:WeshouldprotectourselvesfromfalseadvertisementsHowcanwebesmartcustomers?DistinguishbetweenfictionandfactLearntoanalyzeads.scanningThetechniquesthatadsoftenuseAfamouspersonasthespokesmanorspokeswomanAgoodbrandnameAnimpressivesloganAmovingshortstory(toappealtocustomers’emotions)thinkingAnalyzetheadsonpage41Whichofthetechniquesareused?Whichisafictionandwhichisafact?Arethereanytricks?taskafamouspersonasthespokesmanasloganafictionagoodbrandnameTolearnmoreabouthowadsworkandhowtoanalyzeadswillhelpusdrawourownconclusionandtakeacriticalattitudetowardsadvertisements.conclusionHomeworkReadthepassagealoud,payingattentiontothenewvocabulary.