白色简洁ppt模板：传统媒体如何更好的影响工作进程Howu

HowusingsocialmediacansupportandmakeworkprocessesmoreefficientMarkMorrell–BTIntranetmanager©BritishTelecommunicationsplcAgenda•AlittlebitaboutBT’sintranet•Howdidwestart?•Whatdoyouneedtoolstodotocreatethebestpossibleinteractionandcooperationbetweenemployees?•Whatgovernancemodeldoestheorganisationneedforsocialmediatobebeneficial?•Examplesofeffectiveknowledgesharingandcollaboration•Whatwillittakeforcollaborationtobeofvalue?•Summary©BritishTelecommunicationsplcAlittlebitaboutBT’sintranet•Itstartedin1994•Itisavailableto140,000+peopleinBTincludingthirdparties•Allourinformationisonline:guidance,policies,news•Allourapplicationsareonline:peoplemanagement,bookings,expenses•Wecollaborateonlinetoo:blogs,wikis,podcasts,RSS,Twitter•ItisbenchmarkedbytheIntranetBenchmarkingForumasoneofthebestintranetsoverallandfor:–Governanceandstrategy–Metricsandperformance–Communicationsandculture–Designandusability©BritishTelecommunicationsplcWhyissocialmediaimportanttoBT?Socialmediais:technologyembeddedinsocialbehavioursocialnetworksglobaldatanetworkscommunicationstechnologybuildingsustainablecommunities–fromlocaltoglobalgivingpowertousersmakingtechnologysimple…theseareBT’sbusinessdrivers!©BritishTelecommunicationsplcHowareweusingsocialmediainBT?Keyprinciplesnoanonymouspostingsaywhatyoulike…butyouwillbeheldaccountable!BTpediaRSSpowerednewsPodcastingBloggingProjectwikisExamples:MyBTnetworkbuildingknowledgebasebuildingcommunities://today.intra.bt.com/rss.htmsocialnetworkingmakingconnections://podcasts.intra.bt.com/engagingwitheachotherpersonalisingcontent://collaborate.intra.bt.com/©BritishTelecommunicationsplcIusetraditionalcommunicationchannelsto...•communicatebusiness/timecriticalinformationtoawideaudience•communicateadhocnewstoawideraudience•communicatenewstoaspecificcommunityonaregularbasis•communicateoperationalinformation,e.g..aprocesschange•communicateamessageusingpre-recordedvideo•publishreferencematerialviatheintranet•promoteatopicusinganimage/banner•storeadocumentforuseon-line•organiseaninteractiveon-lineevent•updatealargeaudienceface-to-facewithkeystrategic/businessinformation•sendsomethingbypost©BritishTelecommunicationsplcIusesocialmediatoolsto…•interactanddevelopnewrelationshipswithmycustomers,partnersandsuppliers•seekinputfromcustomersonproductandservicedevelopment•improvecustomerservice•accelerateproblemsolving•facilitateinnovationthroughcollaborationwiththirdpartiesandindustryexperts•managethebrandandreputation•interactinnewwayswithemployees.©BritishTelecommunicationsplcGuidelinesforusingsocialmediainBT•AnyonecanusesocialmediatoolsontheBTIntranet•Simpletouse,notrainingneeded•Supportglobalcollaborationandshareopinions,insights,experiencesandperspectivesoftenwithstrangers•Contentismanagedandregulatedbytheusercommunityitself•Noanonymouspostings•Avoidunlawfulandoffensivepostings•Youwillbeheldaccountableforwhatyousay©BritishTelecommunicationsplcGovernanceforsocialmediainBT•Onesetofpublishingstandardsforallcontent•Twotypesofcontent:accreditedandcollaborative•Appropriatestandardsappliedtoeachtype–Accessibility–Usability–Ownership–Uptodate–Regulatory•Templatesthatembedstandards•Moderatingcontent•Noanonymouspostingsorcomments©BritishTelecommunicationsplcWhathelpsadoptionofsocialmediatools•BT’sbusinessdriverswerethesameasforsocialmedia•Makeitvery,very,veryeasyforanyonetouse•Identifyearlyadopterstotesttoolswith•Beflexibleindirectionuserswanttooltodevelop•Seniormanagerparticipation•Haveanopen,collaborative,culture•Makeitbusinessasusual,embeddedinexistingprocesses©BritishTelecommunicationsplcMeetingthedemandfromyoungerandnewusers•Nearly90%ofBTpeopleunder25usesocialmedia•Lessthan50%ofBTpeopleover50usesocialmedia•GenerationYnaturallyexpecttobeabletouseFacebook,Twitter,etc•Whycreateduplicatesocialmediatoolsinternally?•Peopleareblendingworkwithpersonaluseofsocialmedia•Onepersonanotdifferentidentitiesforalluseofsocialmedia©BritishTelecommunicationsplcOvercominginternalbarriersandresistance•Startsmall•Startcheap•WorkwithITpartners•Gainseniormanagersupport•Evaluatewhatinternetsocialmediatoolsworkandwhy•Makeitaseasyaspossibletouse•Guidelinestocoverrisksandbenefits•Raiseawareness•Makeitfindable•Gainpeople’sconfidencethatitisOKtouse©BritishTelecommunicationsplcWeighingupthebenefitsfromsocialmedia•Balanceguidelineswithbenefitsaswellasrisks•Identifyexamplesofbenefitsgained:–Byfindingrightperson–Byfindingrightinformation–Byjoiningacommunityofinterest–Sharing/creatingviewsandopinions•Alternativetootherpublishingtools•Researchthebenefitspeoplehavegainedbyuseofsocialmedia©BritishTelecommunicationsplcBTToday-ourintranetnewsdesk©BritishTelecommunicationsplcBTtoday–yourspace©BritishTelecommunicationsplcBTtodayRSS–yousubscribetoyournews©BritishTelecommunicationsplcBlogCentral–BT’sblogosphere©