硕士论文-论我国妇女报中的女性媒介形象

湖南大学硕士学位论文论我国妇女报中的女性媒介形象——以《中国妇女报》为例姓名：赵京敏申请学位级别：硕士专业：新闻学指导教师：徐新平20070430I199519952004919760169:,IIAbstractAccordingtothetheoryofsocialgenderdistinction,thedifferencesbetweentwogendersarecausedbysocialculturesexceptforthebiologicalmeaning.Itemphasizesthatthegenderrolecausedbysocialculturecanbechanged.Therefore,transmissionacademiciansintroducethetheoryofsocialgendertothefieldoftransmissionandmakeasurveyonthecontentofmediumandpayspecialattentiontothecontentwhichdescribesgenderimages.After1995,transmissionacademiciansinChinabegantopayattentiontothestudybetweengenderandmedium.However,thesystematicresearchonfemaleimageinwomen’snewspapersinourcountryisquitefew.Sincewomen’snewspapershavemadegreatinfluenceonwomenreaders,itisnecessarytoknowtheproblemsaboutfemaleimageexistinginwomen’snewspapers.Thisstudyfirstintroducessocialgendertheory,sociallearningtheoryandimagerepresentationtheorywhicharerelativetofemalemediumimage.Thentheauthoradoptscontentanalysismethodandmakesgenerativedescriptiononthegeneralcharacteristicsof169femaleimagesasthemaincharactersinChinaWomen’sNewspaperfromSeptember1st,1995toSeptember7th,1995aswellasSeptember1st,2004toSeptember7th,2004withatotalnumberof60periods.Then,theauthorusestextanalysistomakequalitativeanalysisforfurtherresearchongendermeaningafterthefemaleimage.Theresearchfindingsshowthatwhenthefemaleimageisrepresentedinwomen’snews,thegenderprejudiceisimplicitratherthanapparent.Inaccordancewiththeanalysis,fromtheperspectiveofquantity,thestereotypeoftherepresentationoffemaleimagesinwomen’snewsdoesnotexist:Womenbehaveasthepositiveandactiveforce;paymoreattentiontothemultiplefunctionsofwomenanddescribethetraditionalwomenqualityaswellasthemen’s.Intheprocessofdeepunderstanding,thepotentialprejudicewillbeemerged.Whichcanberepresentedthatthefemalemustholdhouseworkandspeakhighlyofthewomen’sself-contribution.Thispapermakesapreliminaryresearchontherelativefactorsthatinfluencefemaleimagesinwomen’snewspapers:thenationalpoliciesandregulations;thebreakthroughoftraditionalfemalerolescausedbysocialdevelopmentandwomendevelopment;thegoodtraditionsofthepropagandatowomenbywomen’snewspapers;thesocialgenderviewpointofthetransmissionstaff;thepotentialrolesofsocialtraditionalfactors;thepublicitycharacteristicandthecommercializedoperationoftheIIItransmission.Thenitgivessomesuggestionstotransmissionpracticalwork:First,promotingthedevelopmentofwomenshouldbethestartingpointofnewsreport;mainlyreportthepositiveimageofwomenandprovidehelpfulinformationforthem.Second,themediastaffshouldsetmulti-viewpoints,toleranceconceptandrightgenderview.KeyWords:Women’snewspaper;Femaleimage;Medium;SocialgenderVI3.1113.2123.3133.4143.5153.6163.7171______2111.11995NGO:()???21.21.2.1208019951988199598()12001107()6001....,1998,6532319994(1)(2)(3)(4)(5)51.2.22..,2002,(3):5-73..,2000,7(3):15-224..:(1)?(2)?(3)?(4)(5)??1.3(1995)1.3.1(19991073)51818-3536-6060/1.3.2199519952004919719956060()169169648EXCEL722.16192080()6..,2001,4-582.277..,2004,168-17192.320608(misrepresentation)(underrepresented)60(givenreality)8...1995,1751012(Myth)399..,1995,14113601691693.13.17419212174.124.354.47.110.1199931.326.333.311.103.116913378.7921999123.23.298531857.931.410.73.257.92530%1031.410.:20143.4123.41441346285.27.72.43.61.23.416914485.292.971212..,2001,18153.5273162210228419211716.018.33.513.05.913.04.72.411.21.26.54.12110373811512693.518.3161340.226.619951998163.53.63850273645922.530.016.021.326.75.33.63026.7957443.81691693.7701716933.71234567836812513282321.348.014.87.71.14.71.11.7184()(4.14.1.119/13(2000952)13..,2000,7(3):16-1720()(2003942)(2003933)1020012830214.1.214()1514..,1997,18715..,1988,9522(200497)(1998934)161716...,2000,27917..,1997,117234.24.2.1(1995957)(200497)?2410(2003962)4.2.225(200396)47()19852003942??26(1996944)1509538171978272855.15.1.15.1.2295.25.2.1,199519952000(2001—2010)5.2.25.2.31921305.2.4:1259016118185.2.51918..,2001,28819..,2000,7(3):1931205.2.65.35.3.120..,2003,(3):96325.3.1.128.1217.51215.3.1.221..,2002,(2):15335.3.25.3.2.15.3.2.234225.3.2.3:??()()()22..,2004,9535?36371.[M].199822-782.[J].2002(3)5-73.[J].2000,7(3)15-224.[M].20011-2355.[M].2004145-1796.[M]..199593-1157,.[M].199572-1098.[M].200113-649.[M].199712-3510.[J].2003(3)94-9711.[J].,2002(2)14-1512.[M].200463-7513.[M]..1999135-14614.[M].200064-9815.[M]..200376-8916.[M].200597-10617.[M].2001156-17918.[M].200547-7619.[M].200438-6920.[M].2004123-14721.[M].200084-10222.[M]..199937-643823.[M].199576-9824.[M].200245-6925.[M].200236-4226.[M].198987-12427.[J].2000(3)35-3928.[J].1998(4)52-5329.[J].2000(4)108-11230.[J].1999(12)26-2831.[J].2000(9)4-1032.[J].1994(1)49-5233.21[J].1996(6)83-8534.[J].1997(6)63-6735.[J].1996(2)12-1536.[J].200429(3)39-4237.[J].200631(2)74-7938.[J].200325(5)125-12839.[J].2004(3)150-15240.[J].2001(1)49-5341.[J].20043(1)46-4842.[J].200214(1)8-1343.[J].2005(2)56-6344.[J].200433(3)123-12745.[