特变电工公司战略分析

I摘要特变电工股份有限公司（以下简称“特变电工”）经过二十多年的高速发展，目前已占据了国内输变电行业的半壁江山，近年来在新材料、新能源等领域的发展也呈现出突飞猛进的势头。与此同时，在国内长期高速电力建设需求带动下，国内输变电产品市场的竞争日益激烈，国际知名企业纷纷登陆中国，加剧了竞争的残酷性。在这种情况下，如何才能继续保证企业持续健康稳定发展的态势，实现公司提出的短期内将公司建设成具有国际竞争力的企业和全球信赖的电器服务商的目标，这是当前公司面临的首要任务。因此，选择并实施正确的发展战略，对特变电工下一步的发展和公司宏伟目标的实现具有极为重要的意义。本文主要运用公司战略管理的理论和方法对特变电工的内部条件和外部环境进行分析，从而制定出适合特变电工长远发展的战略。首先从特变电工外部战略环境分析出发，通过对企业所处的宏观环境、行业环境、行业关键成功因素等的分析，研究企业所处的外部环境，并运用PEST和波特的五力模型对特变电工在行业内的竞争实力进行分析和定位。然后对内部资源进行，从而研究企业在内部资源和能力方面的实力和优势；在对企业内外部环境分析的基础上，科学的运用SWOT分析方法，最终提出特变电工的发展战略。最后，并根据所选择的发展战略，针对特变电工的实际情况，提出了战略实施的具体建议。关键词：特变电工；发展战略；输变电产业IIAbstractTBEACo.,Ltd.(hereinafterreferredtoasTBEA)After20yearsofrapiddevelopment,hasaccountedforhalfofthedomesticpowertransmissionindustryinrecentyearsinthefieldofnewmaterials,newenergydevelopmentshowingrapidmomentum.Atthesametime,inthedomesticlong-termhigh-speedpower-buildingneeds,drivenbythedomesticpowertransmissionproductmarketcompetitionisincreasinglyintense,internationallyrenownedcompanieshavelandedinChina,exacerbatedbythebrutalcompetition.Inthiscase,howcancontinuetoensuresustainedhealthyandstabledevelopmentmomentumtoachievethegoaloftheCompany'sproposedshort-termtobuildthecompanyintotheinternationalcompetitivenessofenterprisesandtheglobaltrustelectricalservicesprovider,whichiscurrentlyfacingtoppriority.Therefore,thechoiceandimplementationoftherightdevelopmentstrategy,thegrandgoalsoftheelectricaldevelopmentandthecompanyhasanextremelyimportantsignificanceonthespecialvariable.Inthispaper,toanalyzetheuseofthecompany'sstrategicmanagementtheoryandmethodsonthetheTBEAinternalconditionsandexternalenvironment,whichwouldsetoutforspecialvariableelectricallong-termdevelopmentstrategy.First,fromthetheTBEAexternalstrategicenvironmentanalysisproceedthroughtheanalysisoftheenterpriseinwhichthemacroeconomicenvironment,industryenvironment,industrykeysuccessfactors,theresearchenterpriseinwhichtheexternalenvironment,andtheuseofPESTandPorter'sfiveforcesmodeltheTBEAcompetitivestrengthintheindustryforanalysisandpositioning.Andinternalresourcesinordertostudythestrengthsandadvantagesoftheinternalresourcesandcapabilities;onthebasisoftheanalysisofinternalandexternalenvironment,thescientificuseofSWOTanalysis,andultimatelymadeTBEAdevelopmentstrategy.Finally,accordingtothechosendevelopmentstrategyfortheactualsituationoftheTBEAputforwardconcreteproposalsforimplementationofthestrategy.Keywords:specialvariableelectrical;developmentstrategies;powertransmissionindustry目录摘要.................................................................................................................................................IAbstract............................................................................................................................................II绪论...................................................................................................................................................11特变电工公司简介.......................................................................................................................21.1创建时间，创始人，现任CEO........................................................................................21.2主营业务和经营范围.......................................................................................................21.3公司地位...........................................................................................................................22公司愿景和企业使命...................................................................................................................32.1公司愿景...........................................................................................................................32.2公司使命...........................................................................................................................32.3评价...................................................................................................................................33外部环境分析...............................................................................................................................43.1PEST分析..........................................................................................................................43.2波特五力模型分析...........................................................................................................73.3建立EFE矩阵及简要分析...............................................................................................93.4建立CPM矩阵及简要分析.............................................................................................103.5评价.................................................................................................................................114内部环境分析.............................................................................................................................124.1财务比率分析..................................................................................................................124.2建立IFE矩阵及简要分析.......................................................................................