跨境电商现状分析及发展趋势探讨—以敦煌网为例

I摘要在国内对外贸易总量增速放缓的情况下，跨境电商的快速发展，将成为中国对外贸易发展的新动力。在此大背景下，有必要针对我国跨境电子商务的发展现状，总结发展过程中存在的瓶颈和问题，并对我国跨境电子商务的未来发展趋势进行分析和研究。通过研究我国在贸易中电子商务应用问题，有利于我们充分了解电子商务在国际贸易中的重要地位和深远影响；有利于更加深刻的认识电子商务应用中的现实问题，以及需要引起注意和改进的环节；有利于促进国际贸易中电子商务的发展。本文以敦煌网为例，分析了该公司跨境电子商务平台发展的现状，指出了其阻碍因素，并在此基础上提出了具体的解决对策，希望可以抛砖引玉，对相关领域的研究有所贡献。关键词：跨境电商；国际贸易；现实问题IIAbstractInthecaseofslowdowninthetotaldomesticforeigntradegrowth,therapiddevelopmentofcross-borderelectricityproviderswillbecomeChina'sforeigntradedevelopmentofnewimpetus.Inthiscontext,itisnecessaryforChina'scross-bordere-commercedevelopmentstatus,summedupthedevelopmentprocessofthebottlenecksandproblems,andChina'scross-bordere-commercefuturedevelopmenttrendanalysisandresearch.Bystudyingtheapplicationofe-commerceintrade,itishelpfulforustofullyunderstandtheimportantpositionandprofoundinfluenceofe-commerceininternationaltrade.Itishelpfultounderstandthepracticalproblemsine-commerceapplicationsandtheneedforattentionandimprovement.Link;conducivetothepromotionofinternationaltradeinthedevelopmentofe-commerce.ThispapertakesDunhuangnetworkasanexampletoanalyzethecurrentsituationofthedevelopmentofcross-bordere-commerceplatformofthecompany,andpointsoutitsobstaclefactors.Onthisbasis,thispaperputsforwardsomeconcretecountermeasures,hopingtomakeacontributiontotheresearchinrelatedfields.Keywords：cross-borderelectricitybusiness;internationaltrade;realproblemIII目录1绪论....................................................................11.1研究背景及意义..................................................................................................................11.2研究目的..............................................................................................................................11.3研究方法..............................................................................................................................11.3.1文献法...............................................................................................................................11.3.2数据分析法.......................................................................................................................22跨境电子商务平台概述....................................................32.1跨境电子商务平台的定义..................................................................................................32.2跨境电子商务平台的特征..................................................................................................32.2.1全球性...............................................................................................................................32.2.2无形性...............................................................................................................................32.2.3匿名性...............................................................................................................................42.2.4实时性...............................................................................................................................42.3跨境电子商务平台发展状况..............................................................................................43敦煌网案例分析..........................................................73.1敦煌网发展简介..................................................................................................................73.1.1运营模式简介...................................................................................................................73.1.2敦煌网发展历程...............................................................................................................83.1.3敦煌网发展规模分析.......................................................................................................83.2敦煌网跨境电子商务交易体系分析..................................................................................83.2.1信息平台分析..................................................................................................................83.2.2在线支付平台..................................................................................................................93.2.3供应链金融服务体制......................................................................................................94我国中小企业跨境电子商务平台发展对策...................................114.1政府层面............................................................................................................................114.2企业层面............................................................................................................................115促进敦煌网跨境电子商务平台发展建议.....................................135.1网站推广............................................................................................................................13IV5.1.1搜索引擎........................................................................................................................135.1.2展示广告........................................................................................................................135.1.3社会和营销....................................................................................................................135.2注重人才培养......