Newzoo：2017年全球游戏市场预测报告

TowardsTheGlobalGamesMarketin2017Abroadlookatmarketgrowthbyscreen®ionCASUALGAMESSECTORREPORT1.GlobalGlobalizationofthegamesmarketisacceleratingasplatformsandbusinessmodelsbecomemorealignedacrossallregionsoftheworld.Free-to-playandeSportshavemovedfromEasttoWest,andatthesametime,theEastisopeninguptoWesternIPandgamedevices.Mobilegaminghasbecomethetrulyglobalplaygroundfordevelopers.2.ChinaContinuedonlineconnectivityandeconomicgrowthareincreasingChina’sinfluenceonthegamesmarketintermsofleadingcompaniesaswellastheconsumermarketpotential.3.MobileTabletsandsmartphonesarequicklybecominganecessityforglobalconsumers,givingmobilegamesanimmediateglobalmassaudiencetoentertain.Bothdeviceshavetheirownrightofexistence,doublingthepotentialmarketsizeformobilegamesinthefuture.4.ScreensUnderstandingchangeonaglobalaswellaslocalscalerequiresaconsumer-drivenviewpoint.Technicalsegmentationofthemarketdisguisesgrowthfactorsandgivesnohintsaboutthepotentialsizeofindividualmarketsinthefuture.5.MediaFree-to-playbusinessmodelsandtheadditionofmobilescreensasgamedestinationslowerthresholdsandallowconsumerstospendmoretimeongames.Ultimatelythisistheonlywaytogetnon-payinggamerstostartspendingandexpandthewalletofcurrentpayinggamers.Inthesamemanner,timespentongamebrandsthroughothermediawillleadtohighergameindustryrevenuesintheWest.6.BrandsAsgamesbranchouttoallmediaandentertainmassaudiences,theybecomemorethangamesbutentertainmentbrands.AquarterofWesterngamersplaygamesonallfourscreens.Consumersareincreasinglyexpectinggamesandmediacontentrelatedtotheirfavouritegamestotravelwiththemacrossallscreensandtobeavailableatalltimes.Keyaspectsshapingthe2017globalgamesmarket:Whatwillthe$100bnGlobalGamesMarketlooklikein2017?Asiaandothergrowthregionswilltake51%oftheglobalmarketin2017.AkeydriverforgrowthinmatureWesternmarketsistimespent,asgamesbranchouttoallmedia.TowardsTheGlobalGamesMarket2017CasualGamesassoCiation3GLOBALMARKETUS,WesternEuropeandOceaniacurrentlyaccountfor51%oftheUSD$75.5bn(billion)globalgamesmarketwithAsia,EasternEurope,LATAM&MEAmakinguptheremaining49%.Overthenextthreeyears,thissplitwillreverseasgrowthregions,withaCompoundAnnualGrowthRate(CAGR)of12.5%,driveglobalrevenuespasttheUSD$100bnmark.Growthintheseregionswillbefuelledbyincreasinginternetandsmartphonepenetrationalongwithincreasingwealth.TherelativelysaturatedmarketsofNorthAmerica,WesternEuropeandOceaniawillexperiencemoremodestgrowth.GlobalGamesMarketin2017globalgamesmarket2013&2017globalgamerevenuesperscreen*Newfiguresfollowingfinalanalysisof(company)revenuedatainQ12014Source:Newzoo2014GlobalGamesMarketReport&Service2013byScreen2017byScreen&SegmentCurrently,40%ofallgamerevenuesaregeneratedontheComputerScreen,makingitthemostlucrativefollowedbytheEntertainmentScreenwith31%.By2017,thePCScreenwillcontinuetodominate,ledbyMMOgames.TheEntertainmentScreensharewillshrinkto24%,withthePersonalScreengrowingtoaccountfor22%ofallrevenues.Thedeclineofhandheldswillbeoffsetbyagrowthintabletgaming,withtheFloatingScreentaking14%ofrevenuesin2017.Source:Newzoo2014GlobalGamesMarketReport&ServiceConsoles&OtherTV“EntertainmentScreen”Tablets&Handhelds“FloatingScreen”Smartphones“PersonalScreen”MMO,PC&Webgames“ComputerScreen”31%12%17%40%Total$75.5bn51%$38.5bn49%$37.0bn43%$43.8bn57%$59.0bn$75.5*bn$102.9*bn20132017CAGR+3.3%CAGR+12.5%NAM,W-EU,OCEANIAASIA,E-EU,LATAM,MEACAGR+8.1%TV/Console$24.3bnHandheldConsole$2.3bnTablet$12.9bnMobilePhone$22.4bnMMO$23.5bnWebgames$9.3bn(Mid)-CorePCGames$8.2bn24%14%22%40%24%9%8%23%12%22%Total$102.9bn4GlobalGrowthDynamicsgrowthperregionandselectedsegmentsSource:Newzoo2014GlobalGamesMarketReport&Serviceonlineconnectivity&economicgrowthGrowthdynamicsaredifferentforthematureWesternregionsofUS,WesternEuropeandOceaniathanintherestoftheworld.InAsia,EasternEurope,LatinAmerica,MiddleEastandAfricapopulationandeconomicKPIsdriveorganicgrowth.Inthematuremarkets,smartphonesandtabletsallowgamerstospendmoretime,anecessityforfurthergrowth.Asgamesalsobranchouttoothermedia,growthwillcontinueatahealthypacetowards2017.Source:Newzoo2014GlobalGamesMarketReport&ServiceNorthAmericaMobilePhoneCAGR+15.7%LatinAmericaTabletCAGR+61.0%MiddleEast,Africa&EuropeHandheldConsoleCAGR-22.0%Global2013-2017CAGR:8.9%TotalCAGR3.1%TotalCAGR13.8%TotalCAGR5.0%TotalCAGR12.1%TowardsTheGlobalGamesMarketin2017CasualGamesassoCiation5Time&MediaExpandPotentialmorescreensleadstomoretimespentongamesthebroaderpicture:gamesbranchingoutSource:NewzooInmaturegamemarketssuchasNorthAmericaandWesternEurope,wheretheinternetpopulationisalmostatitsmaxandtheeconomyisinarecoveryphase,anincreaseinrevenueswillhavetocomefromcurrentgamers.Toconvincemoregamerstostartspendingmoneyandpayinggamerstodedicateahighershareoftheirleisurebudgettogames,timespendwillbecomethedeterminingfactor.Timespentgamingultimatelyrepresentsentertainmentvalue.Thearrivalofsmartphonesandtabletsasgamingdeviceshasmadeiteasierforgamerstospendmoretimeplayinggames.Thedominanceofthefree-to-playbusinessmodelonallscreensexcepttheEntertainmentScreen,addstothis.Thefactthatgame-relatedvideocon