剑桥商务英语中级unit12

Module12141.ListeningAcolourproblem2.ReadingColourfulcases3.GrammarIndirectquestionsandtags234.SpeakingPlayingagame10.1BusinesslawVocabulary:LegaltermsMatchtheselegalwordstotheirdefinitionsA-J.SomeappearinthenotesinEx20sue______1prosecute______2trademark______3court______4lawyer______5case______6rights______7judge______8defence______9litigation______A.Nameorsymbolonaproductwhichmeansitcan’tbeusedbyanotherproducer.B.Legalmatterthatisdecidedincourt.C.Theprocessoftakingacasetocourt.D.Makealegalcaseagainstsomeoneandclaimformoney.E.Whatyouarelegallyallowedtodo.F.Theplacewherelegalcasesareheard.G.Thepersonwhogiveslegaladviceandrepresentsapersonincourt.H.Thepersoninchargeofacourtwhomakeslegaldecisions.I.Trytoprovesomeoneisguilty.J.Thecasetoprovesomeoneisinnocent.DIAFGBEHJCReading:Colourfulcases1.Readthreearticlesaboutcompaniesandtheirtrademarks.Whicharticle(A,BorC)doeseachofthesestatements1-7referto?1.Thecasewasoverthecolourofthepremises.________2.Thecompanyisunlikelytotakemembersofthepublictocourt.____3.Thecompanyalreadyusedthecolouronitsotherbrands._____4.Thecompanyhasnotyetstartedanykindoflitigation._____5.Onlypartofthecompanycouldbeprosecuted.______6.Therightsofacompanyinanothercountrywereaffected._____7.Thecompanywouldliketocontrolhowitsbrandisused._____ORANGETOSUEOVERCOLOURThemobileoperatorOrangemaybetakingeasyMobiletocourtovertrademarks.TheproblemcomesfromtheeasyMobilechoiceofcolour.TheoperatorhasfollowedtheeasyGrouptrademarkbrandingandusedorange.ThetwomobilecompanieshavebeeninlitigationsincethelaunchofeasyMobilewasannounced,butOrangehassaidthatthetalksfailedtoresolvetheissuesandthetwooperatorswillseeeachotherincourt.JoelBarry,partnerwithlegalfirmOlswang,saidthatthecasewillbethefirstintheUKtoseealegalbattleoveracorporatecolour.ANOGOOGLING,PLEASEInternetsearchgiantGooglehassaiditintendstostoptheuseofitsnameasagenericverb,sayingthatphrasessuchas“togoogle”somebodyorsomethingarepotentiallydamagingtoitsbrand.AspokewomanforGooglesaid:“Wethinkit’simportanttomakethedistinctionbetweenusingthewordGoogletodescribeusingGoogletosearchtheInternetandusingthewordGoogletogenerallydescribesearchingtheInternet.Therearesomeserioustrademarkissues.”ButDrJulieColeman,anauthorityonlinguisticsfromtheUniversityofLeicester,saysthatoncenewwordsenterintocommonusageitisimpossibletostoptheiruse.“Googlecan’tpossiblystopthespreadoftheverb,”saidColeman.“Normalpeopleareusingitinnormalconversationandinwritingandtheyaren’tlikelytofacelegalproceedings.”BGoingGreenIn1996,theIrishcompanyTedcastlesOilProducts,orTOP,decidedtomoderniseitspetrolstationsbypaintingthemgreen.Theyfeltthecolourgreenwouldreflectthecompany’straditionalIrishvalues.Thecompany’ssubsidiaryinNorthernIrelandalsopainteditsstationsgreen.However,thesestationscameunderUnitedKingdomlaw.InJune1991theBritishoilcompanyBPhadappliedforatrademarktoprotectthegreencolourofitsservicestationsandsoitquicklysetabouttakingactionagainstTOP,eventhoughTOP’sgreenwasdarker…CGrammar:Indirectquestionsandtags1.Listentothenewsprogrammefromexercise2onpage116again.Re-writethedirectquestionsbelowasindirectquestionsandtags.1)HowseriousisGalacallaboutthis?Iwaswonderinghowserious_______________________.2)Dotheyonlyhaveacaseagainstacompanywhichinfringesthetrademarkbyusingasimilarname?Theyonlyhaveacaseagainstacompanywhichinfringesthetrademarkbyusingasimilarname,______________?3)Canyouusethesamecolouraslongasyourproductisdifferent?Doyouthink____________________________aslongasyourproductisdifferent?4)Isthereanythingelseyoucanbuytherightson?Canyoutellmeif______________________youcanbuytherightson?5)Whatdoyouthinktheoutcomewillbeifitevergetstocourt?I’dliketoknowwhat________________________________ifitevergetstocourt.Galacallisaboutthisdon’ttheyyoucanusethesamecolourthere’sanythingelseyouthinktheoutcomewillbe2.ReadthesequestionsandcommentsformaBECVantageSpeakingTest.Findthemistakeineachone.Checkforwordorder,anincorrectwordoramissingword.1)Doyouthinkwillbusinessbecomemoreglobalinthefuture?2)Iwaswonderingyouthinkthemostimportantthingiswhensettingupanewbusiness.3)Goodmarketingismoreimportantthanagoodproduct,isit?4)Inthefuture,peoplewillreducehowmuchtheytravelbyplane,won’tit?5)Doyouthinkcanemployeesworkaswellfromhomeasfromanoffice?6)I’dliketoaskyouwhatareyourplansforyourfuturecareer?7)Whatkindsofworkexperienceyouthinkwouldhelpstudentsatbusinessschool?8)You’vestudiedEnglishforthreeyears,aren’tyou?willwhatisn’ttheycanaredohaven’t语法小结要点解析：我们通常使用间接问句使直接问句听起来更礼貌或婉转。间接问句的构成：将动词移位，使之变成陈述句即可。例如：Willitattractmanypeople?Doyouthinkitwillattractmanypeople?Whatdoyouthinkisthereason?Iwaswonderingwhatyouthinkthereasonis.Whydidyouleaveyourlastjob?Canyoutellmewhyyouleftyourlastjob?人们通常使用反意问句来证实或核实信息。例如：Goodmarketingismoreimportantthanagoodproduct,isn’tit?Inthefuturepeoplewillreducehowmuchtheytravelbyplane,won’tthey?You’vestudiedEnglishforthreeyears,haven’tyou?YouworkforFairtrade,don’tyou?12.2HandlingquestionsListeningReadingWritingDifficultquestionsSpeakingRespondingtoquestionsPressreleases10.2SolvingproblemsApressrelease4.Writetherespons