以XML为基础的线上顾客化购买决策支援系统

[e-mail][e-mail]tractMostonlinecataloguesaredesignedbyHTMLdocuments.Itcausesconsumersdifficulttofindexactlyproductinformationandhardtocompareseveralproductsbytheirpreferences.Inaddition,sitemanagersarealsodifficulttoreusethedataandintegratedifferentdatasourcesfromtheirbusinesspartners.Therefore,weproposeaframeworkofXML-basedcustomizedshoppingdecisionsupportsysteminthisstudy.Intheframework,weintegratethesuppliers’dataaccordingtothestandardofXMLdataexchange.Besides,weuseXSLspecialtiesandfourfilteringtechniquestotransformandpresentcustomizedcataloguestoaconsumerbasedonhisorherprofile.Finally,weprovidecompensatoryandnon-compensatorydecisionruletosupportconsumers’shoppingdecisions.Keywords:DecisionSupportSystem,XML,XSL,ElectronicCommerce.HTML(HyperTextMarkupLanguage)XML(eXtensibleMarkupLanguage)XMLHTML19982W3C(WorldWideWebConsortium)(Bray,etal.,1998)SGML(StandardGeneralizedMarkupLanguage)HTMLHTMLXMLSGMLMeta-LanguageHTML(Robert,etal.,1999)XMLDTD(DocumentTypeDefinition)SchemaB2CB2B(Kroha&Gemeinhardt,2001Petrou,etal.,1999Sims&Tikekar,2001Fu,etal.,2001)XML(Robert,etal.,1999)XML-RPC(89)SOAP(90)DOM(DocumentObjectModel)(2002)SAX(SimpleAPIforXML)XqueryXpathXML(Robert,etal.,1999)XMLXML(collaborativefiltering)(contentbased)FireflyBargainFinderXMLXMLXML(2001)Nicosia(1966)Bettman(1979)(InformationProcessingModel)Engel-Backwell(Engel&Blackwell,1982)Guttman(1998)Kotler(1997)11Kotler,P.,MarketingManagement-Analysis,Planning,Implementation,AndControl,Prentice-Hall,11thed.,2003,pp.205.KotlerGuttman(1998)22GuttmanKotler(Hawkins,etal.,2001)(purchaseinvolvement)Fishbein(1967)e-mail(Dean,1998)(1)(rule-basedfiltering)(2)(collaborativefiltering)(groupfiltering)(3)(learning-agenttechnology)Dean(2002)(1)(2)(item-to-itemcorrelation)(3)(attribute-based)(4)(people-to-peoplecorrelation)(Contect-basedfiltering)GuttmanKotlerIBMAppleDellHewlett-PackardToshibaCompaqNECTandy···IBMAppleDellHewlett-PackardToshibaCompaqIBMAppleDellToshibaIBMAppleDellXML()XMLXSLRoyapa(1999)XMLXSLXMLXSLXML()XMLXMLOracleDB2SQLServerAccessXMLPetrou(1999)XMLHTMLXML(2001)XMLXMLXMLXML()XMLXMLXMLRobert(1999)XMLeCoXML(CommonBusinessLibrary,CBL)(1)(2)(3)Fu(2001)XMLB2C-B2B-C2C-SimsTikekar(2001)XML(Smallbusiness)XMLXMLXML(90)(2002)KotlerMaAïmeur(2001)XML(CBR)XMLXMLXSLXMLKolterXML33XMLXMLXMLHttpADO(UserProfile)XMLXML11nT=Wj*Ijj=1()(1)(boundedrationality)(2)TWjjIjjnXMLXML44XMLXMLXMLXML()XML()XMLXML()XSLXSL()(1)—ADOXMLXSLXSLXML55(2)—XSLXMLXSL(3)—XSLXSLXML(4)—(SimilarityMeasure)()XSLXMLXSL()()(1)—(2)—(3)—PDAWindows2000IISASP6XMLXMLHttp6XMLXML77XMLXSL88XSLXSLXMLHTML99XMLXMLXMLXSLXML.NETXMLSOAPXMLXML1.Bettman,J.,AnInformationProcessingTheorytoConsumerChoice,Addison-Wessley,19792.Bray,T.,Paoili,J.,andSperberg-McQueen,C.M.,(ed),ExtensibleMarkupLanguage,1998.3.Dean,R.,PersonalizingYourWebSite,:JohnWiley,1967.6.Fu,X.,Tang,Y.,andWang,J.,ResearchandDevelopmentofElectronicCommerceSystem-ESHOPDIY,ComputerSupportedCopperativeWorkinDesign,TheSixthInternationalConferenceon2001,pp.460-465.7.Guttman,R.,Moukas,A.,andMaes,P.,Agent-mediatedElectronicCommerce:ASurvey,KnowledgeEngineeringReview,Vol.13,No.3,June1998.8.Hawkins,I.,Best,J.,andConeyA.,ConsumerBehavior:BuildingMarketingStrategy,McGrawHillCompany,2001.9.Kolter,P.,MarketingManagement-Analysis,Planning,Implementation,AndControl,Prentice-Hall,EnglewoodCliffs,1997.10.Kroha,P.,andGemeinhardt,L.,UsingXMLinaWeb-OrientedInformationSystem,DatabaseandExpertSystemsApplications,2001,pp.217-221.11.Ma,Y.,andAïmeur,E.,IntelligentAgentinElectronicCommerce-XMLFinder,10thIEEEInternationalWorkshopsonEnablingTechnologies:InfrastructureforCollaborativeResearch,KnowledgeMediaNetworkingWorkshop,MIT,Cambridge,MA,June2001.12.Nicosia,F.,“ConsumerDecisionProcesses:MarketingandAdvertisingImplications,”PrenticeHall,196613.Petrou,C.,Hadjiefthymiades,S.,andMartakos,D.,AnXML-based,3-tierSchemeforIntegratingHeterogeneousInformationSourcestothe:106-114.15.Royapa,A.V.,ImplementingCatalogClearinghouseswithXMLandXSL,Proceedingsofthe1999ACMSymposiumonAppliedcomputing,SanAntonio,TXUSA,1999,pp.616-621.16.Sims,J.,andTikekar,R.,AnXMLModelforSmallBusinessE-Commerce,TheJournalofComputinginSmallColleges,Vol16,No2,pp.21-28,Jan2001.17.WebServiceTANET2001901024-2618.200119.200220.XMLWebServer91621.XML-RPC895202122.TANET2001901024-2623.200224.XML200125.XML2002