分层回归与经典回归模型比较研究%3a以顾客资产驱动因素与忠诚意向的

分层回归与经典回归模型比较研究:以顾客资产驱动因素与忠诚意向的关系为例作者：张莎，赵红，ZHANGSha，ZHAOHong作者单位：张莎,ZHANGSha(中国科学院研究生院,管理学院,北京,100089;荷兰格罗宁根大学,经济与管理学院市场营销系,格罗宁根,9700,AV)，赵红,ZHAOHong(中国科学院研究生院,管理学院,北京,100089)刊名：数学的实践与认识英文刊名：MATHEMATICSINPRACTICEANDTHEORY年，卷(期)：2010,40(8)参考文献(23条)1.ZeelenbergM;PietersRBeyondvalenceincustomerdissatisfactionAreviewandnewfindingsonbehavioralresponsestoregretanddisappointmentinfailedservices[外文期刊]2004(04)2.BijmoltT;PietersRMeta-analysisinmarketingwhenstudiescontainmultiplemeasurements[外文期刊]2001(02)3.杨能丰心理契约违反与工作绩效关系之研究:以永丰于造纸公司为例19944.LattinJ;CarrollJ;GreenPAnalyzingmultivariatedata20035.周筱莲;庄杨合成性量表的内敛效度和判别效度检验[期刊论文]-统计与决策2007(17)6.GuptaS;ZeithamlVCustomermetricsandtheirimpactonfinancialperformance[外文期刊]2006(06)7.ZeithamlV;BerryL;ParasuramanAThebehavioralconsequencesofservicequality19968.ZeithamlVHowconsumerevaluationprocessesdifferbetweengoodsandservices19819.VogelV;EvanschitzkyH;RamaseshanBCustomerequitydriversandfuturesales[外文期刊]2008(06)10.BergerP;NasrNCustomerlifetimevalue:Marketingmodelsandapplications11.RustR;ZeithamlV;LemonKDrivingCustomerEquity:HowCustomerLifetimeValueIsReshapingCorporateStrategy200012.RustR;LemonK;ZeithamlVReturnonmarketing:Usingcustomerequitytofocusmarketingstrategy[外文期刊]2004(01)13.PodsakoffP;OrganD;ScottB,MacKenzie;Jeong-YeonLeeandNathanPPodsakoffCommonMethodBiasesinBehavioralResearch:ACriticalReviewoftheLiteratureandRecommendedRemedies[外文期刊]2003(05)14.VerhoefP;SpringP;HoekstraJThecommercialuseofsegmentationandpredictivemodelingtechniquesfordatabasemarketingintheNetherlands[外文期刊]2003(04)15.SharmaN;PattersonPSwitchingcosts,alternativeattractivenessandexperienceasmoderatorsofrelationshipcommitmentinprofessional,consumerservices[外文期刊]2000(05)16.VerhoefPUnderstandingtheeffectofcustomerrelationshipmanagementeffortsoncustomerretentionandcustomersharedevelopment[外文期刊]2003(04)17.BoltonR;LemonK;VerhoefPExpandingBusiness-to-BusinessCustomerRelationships:ModelingtheCustomer'sUpgradeDecision[外文期刊]2008(01)18.VerhoefP;FransesP;HoekstraJTheimpactofsatisfactionandpaymentequityoncross-buyingAdynamicmodelforamulti-serviceprovider[外文期刊]2001(03)19.BoltonRAdynamicmodelofthedurationofthecustomer'srelationshipwithacontinuousserviceprovider:theroleofsatisfaction[外文期刊]1998(01)20.VerhoefP;LemonK;ParasuramanACustomerexperiencecreation:Determinants,dynamicsandmanagementstrategies[外文期刊]2009(01)21.TurkerDMeasuringcorporatesocialresponsibility:ascaledevelopmentstudy[外文期刊]2009(04)22.VerhoefP;LangerakF;DonkersBUnderstandingbrandanddealerretentioninthenewcarmarket:Themoderatingroleofbrandtier[外文期刊]2007(01)23.HoxJMultilevelanalysis:Techniquesandapplications2002本文链接：