定制对顾客满意度的影响研究

定制对顾客满意度的影响研究作者：侯慎安学位授予单位：对外经济贸易大学参考文献(32条)1.沈玮21世纪营销新趋势--定制营销[期刊论文]-商场现代化2004(6)2.费鹏.屠梅曾定制营销:网络营销的突破口[期刊论文]-经济管理2003(7)3.布莱恩·吉姆21世纪的市场营销20024.余永波定制营销满足移动业务个性化需求20055.菲利普·科特勒.梅汝和.梅清豪.周安柱营销管理20016.陈伟.李拓晨现代市场营销学7.贝恩特·施密特顾客体验管理20048.袁秀霞个性化需求与定制营销2005(07)9.汪纯孝.岑成德.王卫东顾客满意程度模型研究1999(05)10.刘洪论顾客满意度的指标及提高顾客满意的途径[期刊论文]-商场现代化2005(34)11.刘波论顾客满意测度的动态性[期刊论文]-商业研究2004(24)12.马瑞婧一对一营销浅析[期刊论文]-财贸经济2005(11)13.平狄克·鲁宾费尔德微观经济学200014.B·约瑟夫·派恩二世大规模定制200015.张文贤市场营销创新200216.刘保成现代营销学200417.简彩云顾客满意度指数测评模型比较与借鉴[期刊论文]-商业时代2005(11)18.KramerThomasPreferenceMeasurementTransparencyasaDeterminantofCustomer'sResponsetoCustomizedOffers200319.KotlerPhilipMarketingManagement200020.SimonsonItamarChoiceBasedonReasons:TheCaseofAttractionandCompromiseEffects1989(09)21.SimonsonItamarGetClosertoYourCustomersbyUnderstandingHowTheyMakeChoices1993(04)22.SimonsonItamar.ThomasKramer.MaiaYongEffectPropensity2004(11)23.SimonsonItamar.StephenNowlis.KatherineLemonTheEffectofLocalConsiderationSetsonGlobalChoiceBetweenLowerPriceandHigherQuality1993(04)24.SimonsonItamar.AmonsTverskyChoiceinContext:TradeoffContrastandExtremenessAversion1992(08)25.PineBJosephⅡCustomizingfortheNewCustomer1993(12-16)26.PineBJoseph.DonPeppers.MarthaRogersDoYouWantToKeepYourCustomersForever?1995(3-4)27.LordCharlesG.LeeRoss.MarkRLepperBiasedAssimilationandAttitudePolarization:TheEffectsofPriorTheoriesonSubsequentlyConsideredEvidence1979(11)28.MorganRobertM.ShelbyDHuntTheCommitment-TrustTheoryofRelationshipMarketing1994(07)29.DharRaviTheEffectofDecisionStrategyontheDecisiontoDeferChoice1996(04)30.DharRaviCustomerPreferenceforaNo-ChoiceOption1997(09)31.ItamarSimonsonDeterminantsofCustomers'ResponsestoCustomizedOffers:ConceptualFrameworkandResearchPropositions2005(11)32.WinerRussellSAFrameworkforCustomerRelationshipManagement2001(02)本文链接：授权使用：上海海事大学(wflshyxy)，授权号：bc9c2642-1400-493f-8f2c-9df8015cfe74下载时间：2010年9月21日