亚太旅游市场分析与营销战略创新(pdf6)

:1004-9479(2003)04-0090-06X,(,430062):,,,,,:;;:F590:A21,,,,,,11.1(WTO),,,,,1.2WTO,2010,:1[1]19902000%20002010%3.83.83.63.63.12.72.82.53.64.62.93.55.05.04.44.06.74.06.55.04.4.05.46.05.76.15.46.0X:2003-05-12;:2003-10-14:(1959-),,,124200312WORLDREGIONALSTUDIESVol.12,No.4Dec.,2003©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.1.2.1,,90,,,,;,,1992,2000200;6,;,10[2],,,1.2.2[3],,,,,,;,,2,,,;,,2.12.1.1WTO,,2010,,199073%80%[4]2.1.2,,,,2000,75%;199035.4%199570%,[5]2.1.3,,,7.9[6]2.1.4194:©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,,,,,2.1.5,,,,20%[7]2.1.6;[8],,,,,,,,,2.22.2.1,1997,,1997,,9828%,[9]2-3,,19922000,,,;,[10]2000,,,,1999,,,,,,2.2.22912©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,9112001911,911,20019,131.7,31%,200021.5%,,38%,54%,51%,33%,2001911,6.7%9.7%,200210.0%14.6%,[11]2003,,,,,,,30,2002;1992,,2.2.3911,,,,,,2002300,,,,,3,,,3.1,APEC,,,APEC,394:©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.[12],,,,,;,3.2,,,,,,,,;,,,3.3,,,,,,,;,,,,,,,,3.4,,,,19931997,200,199326%31.6%2001,,,,2002500,3.5,,,4912©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.,,,,(),,,,,:[1][2][3][4][5].[J].,1998(3).[6].[J].,2000(9).[7].21[J].,2001(5).[8].[J].,2001(1).[9].1998[J].,1998(7).[10][J].,2001(6).[11].[J].,2003(3).[12]2002[J].,2002(8).AnalysisofAsiaPacificTourismMarketandCreativeMarketingStrategyMAYong,ZHOUJuan(SchoolofTourismDevelopment,HubeiUniversity,Wuhan,430062)Abstract:Asoneofthesixworldtourismareas,AsiaPacifictourismmarketoccupiestheimportantpositionintheworldtourismpattern.AtthesametimeChinesetouristoriginmarketistheprincipalpartinAsiaPacificArea.BasedonthebriefdiscussingabouttheconstitutionandthestrategicpositionofAPTM,thisarticleanalyzedthetrendsandfeaturesofAPTMdevelopment.Atlast,thepaperputsforwardthecreativemarketingstrategiesofAPTM,inordertoofferaclearideaforChinesefurtherexploitationontheAPTM.Keywords:AsiaPacifictourismmarket;developingtrends;marketingstrategies594:©1995-2004TsinghuaTongfangOpticalDiscCo.,Ltd.Allrightsreserved.