芬兰分析中国移动市场(1)

1AvaluechainstudyofChina’smobileindustryFinproChinaICTMichelleLam9December2003DMxxxxx01-2004Copyright©Tekes2Tableofcontents1.Executiveoverview2.Marketoverview1.Industrybackground2.Valuechainanalysis3.Driversandinhibitors:Regulationandculture4.Opportunitiesandthreatsanalysis3.Serviceproviders1.Mobileoperators2.Mobilenetworks3.3Gandlicensing4.Mobilehandsetsmanufacturers1.Foreign/JV/domestic2.Marketshareanalysis3.Supplychainanalysis5.Platforms,applicationsandcontents6.Future7.Strategies8.ConclusionDMxxxxx01-2004Copyright©Tekes3ExecutivesummaryThisreportpresents:zAnoverviewofChina’stelecomindustryzFocusonmobileindustryzCurrentandfuturedevelopmentzNetworks,handsetmanufacturers,operatorsandserviceprovidersofmobiledataserviceszInhibitinganddrivingforcesforfuturedevelopmentzValuechainszStructure(clusters)andplayersintheindustryzIndustryvaluechainszMobiledatavaluechainanalysiszOpportunitiesandthreatsbroughtbythechangesandchallengestodifferentindustryclusterszStrategiesofdifferentkeyplayerszConclusionsDMxxxxx01-2004Copyright©TekesThisgoalofthisstudyistopresentamarketoverviewandstructureofChina’smobileindustry,themaindriversandobstacles,andtheopportunitiesandthreatsarise.Fromtheabove-mentionedgoal,wederivethemainobjectivesforthisstudyofanalyzingthestructureoftheindustry,andconstructavaluechainmodel.Theindustryvaluechainmodelprovidesusinformationoftheinter-relationshipamongstdifferentindustryclusters.4TelecomindustryMarketsizeandpenetrationzIndustry’saverageannualgrowthrate20%since1995zMobilesubscriberssurpassedfixed-linesinOctober2003z~20%penetrationinfixedandmobilezOnly5%penetrationinInternetDMxxxxx01-2004Copyright©TekesFixed/Mobile/Internetsubscribers0200400Subscribers,millions0.0%5.0%10.0%15.0%20.0%25.0%PenetrationFixedMobileInternetPenetrationFixed108.8144.8180.4214.4255.1Mobile[phone].6256.9Internet8.922.533.759.168.11999200020012002Oct-03Chinahastheworld’slargesttelecomservicemarketsinceSept03with397mcombinedsubscribersinfixedandmobiletelephony.Itisahugepotentialmarketcomparedtoothercountrybutgrowthhasbeenslowingdownsince2001.Penetrationandgrowthofmobileservicewillbehigherandfasterthanfixedline.Internetpenetrationwillevenbehigherandlotsofroomforgrowth.5TelecomindustryMarketsizeinrevenuezTelecomrevenuereachedUSD26.56billionin1H2003zMobilecommunicationsrevenuezUSD13.8billionz~52%oftotaltelecomrevenuezCAGRof~25%in3yearsfrom2000-2002ChinaTelecom31%DMxxxxx01-2004Copyright©TekesChinaMobilereplacedChinaTelecomasthenation’slargesttelecomoperatorintermsofoperatingrevenue.ChinaMobilereplacedChinaTelecomasthenation’slargesttelecomoperatorintermsofoperatingrevenue.MarketsharebyrevenueChinaMobile37%ChinaUnicom13%ChinaNetcom17%RailcomandSat2%AccordingtotheMII,ChinaMobilehasreplacedChinaTelecomasChina’slargesttelecommunicationsoperator.Intermsoftotalincome,ChinaMobileheld37.4%ofthemarketinChina,followedbyChinaTelecomwith31%andChinaNetcomGroupwith16.6%.ChinaUnicomrankedfourthwithamarketshareof13.4%whileChinaRailcomandChinaSatellitetogetherheldtheremainingshare.6TelecomoperatorsandservicesDMxxxxx01-2004Copyright©TekesOperatorServiceofferingMobileservicePotentialChinaTelecom(formerCTSouth)z70%nationwidetrunklineszFixedlinenetworkin21provincesinsouth,westandeastChinazLargestInternetnetworkzDatacommunicationszTrunklineleasingFixedwirelessaccess”LittleSmart”LittleSmartto3GChinaNetcomGroup(formerCTNorth)NetcomJitongz30%nationwidetrunklinezFixedlinenetworkin10provincesinNorthChinazDatacommunicationszTrunklineleasingz12,000kmDWDMbackbonezHi-speedbroadbandnetworkz2ndlargestsatellitebaseddatanetworkz2ndlargestInternetnetworkzVSATbusiness,VoIPLittleSmartto3GFixedwirelessaccessFixedwirelessaccessBroadbandaccessSatellitedataChinaUnicomzFixedlinenetworkservicelicencezMobilecellularlicenceCDMA,GSMUni-Info2.5Gand3GCDMAU-MaxChinaMobilezMobilecellularlicenceGSM,GPRSMonternetGPRSandW-CDMAMonternetChinaRailcomzFixedlinenetworkservicelicencezDatacommunicationszLineleasingChinaSatellitezSatelliteserviceslicencezLargestsatellitenetworkprovidingdataInternet,ISPservicesSatellitemobileSatellitedata,InternetserviceLittleSmartThetelecomservicesareoperatedby6nationaloperatorsprovidingfixed-line,mobileandsatellitecommunications.ChinaTelecom,ChinaNetcomGroup,ChinaUnicomandChinaRailcomprovidefixed-lineserviceswhileChinaMobileandChinaUnicomarelicensedtoprovidewirelessservices.ChinaSatelliteCommunicationsCorporation,orChinaSatcom,thesixthlicensedtelecommunicationsoperatorinChina,hassmalleroperationsandspecializesinsatellitecommunications.AllsixoperatorsareInternetserviceproviders.ChinaTelecomisNo.1infixed-line.Italsocapturessubscribersbyprovidingfixedwirelessservice.ChinaMobileisNo.1inmobile.7MarketoverviewzFixed-lineoperatorsexpandedtheirbusinessterritorywithwirelesslocalloopservice,LittleSmartoperatesunderpersonalhandyphonesystems(PHSorPAS)zMobileuserssurpassedfixed-line’szTraditionallongdistancemarketislosingmarketsharetomobileandIPtelephoneservicesbecauseofitscheapbillingratezWLANisofferedbyCT,CNandCM,mostlypublicserviceandcorporateuserszCNdeploys