IMBA论文中医药的网络推广(英文版本)

精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料Bar-IlanUniversityGraduateSchoolofBusinessInternationalMBAProgramMarketingDr.Amirflint-GoorMARKETINGPLAN(Outline)TraditionalChineseMedicalCareTheGlobalNetworkforTCMService11/3/2003TABLEOFCONTENTSPlanSummary.......................................................2History/Management/Organizations.................................2Product/ServiceDescription........................................2Market&Customers.................................................3Competitors........................................................4CompetitiveAdvantages/S.W.O.Tanalysis...........................4Environment.......................................................5Objectives.........................................................5MarketingMix......................................................5ProformaFinancialReport..........................................5精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料PlanSummaryTraditionalChineseMedicalCare(TCM)isfamousintheworld.WecanusuallyfindTCMsectionofficesintheIsraelihospitals(Forexample:thesectionforChinesephysiotherapyinSherreZedakhospitalinJerusalem;AcupunctureandtraditionalherbstotreatcancerinHerzliyahospital,etc),alsoinmosthospitalsintheworld.ButcomparetotheprofoundTCMCare,whatwecanfindinIsraelandintheothercountriesisonlyasmallpartoftheTCM.DependonInternet,wearegoingtodoagreatjobtoofferaperfectservicetoourcustomersinIsraelandthepeopleallovertheworld:TraditionalChineseMedicalCare---TheGlobalNetworkforTCMMissionstatements“Makeahealthierworld”:WewillprovidesafeandeffectiveproductstoourcustomersallovertheworldandcomprehensiveonlineTCMservicestomakeahealthierworld.History/Management/Organizations(PASSOVER)Product/ServiceDescription1)OffertheTCMinformationtothecustomersandrelatedorganizations.2)Offertheservicestothecustomersandrelatedorganizations.TotheindividualcustomerThebasicknowledgeofTCM:ThedifferencebetweentheWesternMedicine(WM)systemandtheTCMsystem;TheadvantagesandemphasisoftheTCM,Chineseherbalmedicine,Chineseacupuncture,Fit-inmassage,Qigong,Shadowboxingetc.TheDatabaseandintroductionofwell_knownTCMsectionofficesallovertheworld.TheDatabaseofthefirst-classChineseHospitalsandherbalistdoctors.精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料CustomersOnlineDatabaseTheknowledgeofSelf-health-carebyTCMOnlineSearch:symptomdiseaseTCMOnlineConsultation(websiteoremail)OnlinediagnosesandJoint-diagnosesfromdifferentcountries(Thevideomeetingthroughthebroadband)DiseaseAlertE-Tradeservice:B-2-C(Incomesource)1)EspeciallyfortheE-tradeofsuperiorTCMproducts2)Theregisteredcustomerswillgetcharacteristicservices.Totheorganizationalcustomers(relatedorganizations):Platform:forthetechnicalintercommunionofWesternMedicineScienceandTraditionalChineseMedicineScience;Tech-cooperation.(Incomesource)Window:Toissuethepatents,toissuethesupply&demand.Consultant:InternetSurvey(Incomesource)Advertising(Incomesource)E-Tradeservice:B-2-B(Incomesource)1)Collect(website)theDemandandSupplyinformation(individual&organization)fromourcustomersallovertheworld.2)Maketheordertothesuppliersanddeliverytheproducts.3)Makeprofitformtheservicefee.Market&CustomersTCMandWMhavedifferentemphasisandadvantages.TCM:1)Useherbalmedicine,almosthasnoside-effect;2)emphasizeonRecuperatinganddailyhealthcare.MoreandmoreIsraeliandWesternpeoplerecognizethatTCMisagoodchoicetohelpthemhealthier,toimprovetheirlivingquality.TheyareinterestedingettingmoreknowledgeaboutTCMandusetheTCMtotheirdailyself-health-care.Andthepatients,especiallythe精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料chronicdiseasepatientsprefertousetheTCMtoavoidtheside-effectcausedbythewesternmedicine.Soourtargetmarketsandcustomerarethepeopleallovertheworld.Especiallythedevelopedcountries’markets.Fromourwebsite,weissuealltheinformationtheyneed,weofferourservices(long-distance-diagnose,onlineconsultant,onlinesurveyandsoon)throughInternet,andwedelivertheproducts(B-2-B/B-2-C)toourcustomers.CompetitorsDirectCompetitors:InChina,therearesomecompanyofferingthesimilarservices.Suchas‘healthoo.com’,‘999.com.cn’etc.IndirectCompetitors:SomeChinesecompanymadebranchesoverseastoselltheirproducts.Forexample:‘TianShi’isaChinesecompany,theyhavemorethan50interlockingshopsinIsraeltosaletheChinesehealth-caremedicine.PotentialCompetitors:Moreandmorestar-upcompanywillcometosharethismarket.CompetitiveAdvantages/S.W.O.TanalysisStrengths:Background:HavemanyyearsexperienceinthismarketinChina.Location:HeadquartersinIsraelandChina.WecanuseIsraelihigh-technologytoenhanceouronlineservice;andwemakefulluseofChineseresourceofTCM.Pricingpolicy:lowcostlowprice.Management-EveryonehasanMBAfromBar-Ilan.Weakness(PASSOVER)精品资料网（）25万份精华管理资料，2万多集管理视频讲座精品资料网（）专业提供企管培训资料Opportunities(PASSOVER)Threats(PASSOVER)EnvironmentPoliticalEconomicSocialTechnologicalLe