Mailbus-sh中国领先的电邮营销全案服务机构

中国领先的电邮营销全案服务机构China'sleadingfull-texte-mailmarketingservices杜绝到达率欺诈、确保邮址列表安全、追求按效果付费MailBus保密和版权声明　　本文档的内容属于本公司的知识财产，属于机密文件，将被限制其近一步传播。接受阅读本文挡，表明客户方同意接受本文档中的内容将不得传播于客户公司以外，其阅读和传播仅限于客户公司内，戒不本案有关的参不工作和评估人员，在未经中新龙通公司的讣可和允许，同时双方没有签订不本案有关的各项合同前提下，任何个人，机构复制，拷贝戒引用本文档的任何片段戒全部内容，无论通过电子形式戒非电子形式，用于其他形式的行为均被认为是侵犯财产和知识产权的行为。　　ContentsofthisdocumentbelongtotheCompany'sintellectualproperty,confidentialdocuments,takingastepforwardwouldbetolimittheirspread.Acceptedreadingthisblock,indicatingthatthecustomeragreestoacceptthecontentsofthisdocumentwillnotbetransmittedtocustomersoutsidethecompany,itsdisseminationislimitedtoreadingandtheclientcompany,theringisnotthecasethereferencedoesnotworkandassessthestaff,withoutthenewLong-passandallowthecompany'sobituarycanbe,whilethetwosideshavenotsignedthecontractnotrelatedtothecaseunderthepremiseofanyindividual,institutionduplicate,copythisdocumentforanyreferenceringringallsegments,whetherinelectronicformthroughtheringofnon-electronicform,forotherformsofbehaviorareconsideredaninfringementofpropertyandintellectualpropertyrights.目录电邮营销行业发展概况Mailbus企业介绍和服务宗旨　　关于Mailbus　　Mailbus大事记　　Mailbus荣誉及资质　　Mailbus诚信服务宗旨　　Mailbus服务客户　　Mailbus服务案例　　与国内各ESP及政府机构保持良好关系Mailbus的产品及服务　　Mailbus全案服务流程　　LightSpeed预付费通道租赁——完全拒绝到达率欺诈　　LightSpeed预付费通道租赁——LightSpeed核心系统特性　　BlackStone独立系统部署　　GreenMailAPI超级通道租用　　AntiSpam反垃圾邮件审核　　其他增值服务　　Mailbus服务响应标准Mailbus开展的社会活动　　CEMM认证电邮营销师公益讲座电邮营销相关法律法规······························································································03-06························································································07············································································································08-09··············································································································10·········································································································11·····································································································12···········································································································13······································································································14-16·················································································17···································································································18·····································································································19····························································20················································21-25································································································26·····························································································27································································································28················································································································29·····································································································30································································································31························································································32····································································································33电邮营销行业发展概况Mailbus企业介绍和服务宗旨Mailbus的产品及服务Mailbus开展的社会活动电邮营销相关法律法规　　电子邮件作为最传统有最先进的一个营销工具，一直受到非专业营销人士的误解，也一直受到专业营销人士的追捧。早在2005年，banner广告市场份额最大的时候，电子邮件广告作为banner广告的一个补充而存在，同时，市场呼声很高的SEM连电子邮件广告也不如屈居第三位。电邮营销行业发展概况　　在05年到08年期间，源于DM和Call-center的直复营销理念开始在全球流行，开信跟踪技术和收信行为数据统计平台纷纷出现，电子邮件逐渐PK掉了Banner广告成为霸主。随之角色也有改变，由电子邮件广告转变为电子邮件营销。5电邮营销行业发展概况　　09年，邮件行业又有了一些新的变化，出现了2个趋势，一个是电子邮件媒体，一个是电子邮件商务。电子邮件媒体，主要预示着电子邮件对传统文字和图片出版的替代，在时效性、表现力、渗透率等诸多方面显示出巨大优势。中邮通|MailBus服务过的一个传统媒介客户从06年开始做电子报，一开始只拥有不到8万邮件地址，2年后，活跃邮件地址已经达到30万，其中完整身份信息的不少于12万，而其产生的直接收益09年全年已经超过2500万人民币。直接收益包含：banner广告、频道/栏目冠名、软文推送、企业市场调查、新产品体验活动、会议观众招募等。其背后的推动力，主要是品牌数字化理论推动下的邮件地址列表分级管理手段有利于先进。　　举个例子，中邮通|MailBus的一个VIP客户把邮件列表的级别分的非常细，包含高度信任列表、信任列表、开信列表、候选列表、新列表A、新列表B、新列表C、绝对退信列表、相对退信列表，并设计了一个算法在自己的CRM系统中自动操作这些列表。中邮通|MailBus曾经帮这个客户做过一个ROI分析报告，该自动算法等效100个坐席的Call-Center，而其长期成本却只有不到5个Call-Center席位。　　电子邮件商务，其推动力主要来自于对传统直复营销的静态身份分类理论的突破，取代它的是动态行为数据挖掘，特别是与宿主站结合起来的，靠A/BTest经验积累起来的，可挖掘受众动机的高级指标理论的出现。来自权威机构的监测数据，最近1年来，中国电子商务行业使用电子邮件的规模至少增长了20倍。　　总结一下，如今的电子邮件行业，正在呈现出百花齐放的格局，价值链异常复杂。6电邮营销行业发展概况Mailbus企业介绍和服务宗旨Mailbus的产品及服务Mailbus开展的社会活动电邮营销相关法律法规关于Mailbus　　中邮通|MailBus成立于2005年，系溢海国际|SeaChina投资集团旗下电子邮件全案服务机构，核心团队来自于互联网协会、SAP中国区、Mckensy大中华区等著名机构，技术骨干来自于美国著名互动营销服务提供商DoubleClick的核心研发团队。　　中邮通|MailBus具有电子邮件全案服务能力，产品线涵盖媒体策划、营销策略、系统规划、方案设计、数据安全、通道租赁、保达咨询、效果优化于一体，其中，媒体策划、数据安全和保达咨询3个服务居于行业领先地位。到目前为止，已经服务过超过1000个客户，其中，比较知名的有2008北京奥组委、2009互联网大会组委会、中粮集团、国美电器、金蝶、艾瑞咨询、17PR、ChinaJoy等。Mailbus执行董事王迎春先生MailBus|中邮通执行董事、《邮件营销观察》电子报主编，清华EMBA毕业、原中国互联网协会反垃圾邮件中心主任助理，6年从事反垃圾邮件工作、业内率先提出邮件模板评定。专注于EDM营销系统分析模型研究，成功提出CMM电邮营销成熟度模型理论。8关于Mailb