丧葬服务业未来经营模式探

1LLL85SS86L8728889ISO9001--LL3456SWOTSWOTMCR(ManufactureforCVSResearch)()7(1993)()(RegularChain,RC)()(FranchiseChain,FC1)franchiser(franchisee)8()(FranchiseChain,FC2)()()(VoluntaryChain,VC)9(RC)(FC2)(FC1)(VC)40%60%()()1.2.1.2.3.1.2.3.1.2.3.1.2.3.1.2.1.2.1.2.3.(1999)3C(1998)10(2000)1.2.3.12R&D117-115261695222176%3352094058443%300300100%80%78680%OK404529%211211100%2530892%1525527094%70%23870%7222976%1212100%90820701509541166%(2000)(CVS)(1998)Know-how()()()12(1998)1.Know-how(Know-how)()2.()13(1998)CIS()()()()VANEOS()(1998)(1993)1419991.line2.153.1999164.1.2.3.1.17(1)L(2)L18(3)R&D19(4)(5)20(6)21(7)2.22()60%70%3.23(50%)20%40%()()()24SWOTSWOT25LLL26L27CISCISCorporateIdentitySystemMIMindIdentityBIBehaviorIdentityVIVisualIdentityVIMIBISI(StoreIdentity)CISCISPPPPPMIPPPPPBI28PPPPPPPPVISloganPPPSIPMIVISIBI29BICISCIS30313233207050%243652436570%1535341.2.353.4.5.368537381.822.3C893.874.(CVS)905.886.8567.8511