介绍微软企业服务-WIN110

WIN110介绍微软企业服务张维建,微软咨询部李科研，微软技术中心微软企业服务的组织结构企业服务:微软咨询部(MCS)微软大客户支持(Premier)设施微软技术中心(5个在美国,4个在欧洲,3个在亚洲)微软服务实验室(Issaquah,Washington,Irving,Texas,Charlotte,NorthCarolina)企业成功的10种法宝（不仅是产品）Businessmodel财政Networking2.网络enterprise’sstructure/valuechain1.商业模型howtheenterprisemakesmoneyChannel提交BrandCustomerexperience10.客户体验howyoucreateanoverallexperienceforcustomers8.客户渠道howyouconnectyourofferingstoyourcustomers9.Brandhowyouexpressyouroffering’sbenefittocustomersCoreprocess过程Enablingprocess3.Enablingprocessassembledcapabilities4.核心过程proprietaryprocessesthataddvalue6.产品系列extendedsystemthatsurroundsanofferingProductperformance产品ProductsystemService7.服务howyouserviceyourcustomers5.产品性能basicfeatures,performanceandfunctionality微软企业服务的宗旨MicrosoftServicesandIThelpcustomersandMicrosoftrealizetheirpotentialthrough加速采用与有效的利用微软技术.WearestrongcustomeradvocatesandMicrosoft’sfirstandbestcustomertodrive推动产品的改进.Weattract吸引优秀人才whoarepassionateaboutservingcustomersandaretrustedadvisersonMicrosofttechnology新技术被人采用的生命周期微软咨询部：服务种类战略咨询(ESC)应用开发基础设施（infrastructure)咨询项目的种类客户合同项目概念论证(ProofofConcept)多厂家对打(Multi-vendorshoot-out)大客户服务PremierServiceLines客户技术经理（TAM):支持客户基础设施及服务器。应用开发咨询(ADC):基于微软技术的应用开发需要较强的技术，交流与客户管理技巧。微软企业服务的纵向:PublicSector:联邦,州与市政府，教育界。CommunicationsSector:通讯,网络服务商,大众传播与娱乐。CommercialSector:金融,零售,医疗卫生及保险。WWPublicSectorMarketFrameworkNatNat’’l/Fedl/FedStateStateLocalLocalMultiMulti--nationalnationalKK--1212HigherEd.HigherEd.LifeLife--longlongLearningCentersLearningCentersGovernmentGovernmentEducationEducationGovernmentofficials(policy)Governmentofficials(policy)Administrator(purchases)Administrator(purchases)IGOIGO’’ss/NGO/NGO’’ssOrganizationsOrganizationsAdministrators(purchasers)Administrators(purchasers)StudentsStudentsTeachersTeachersIGOIGO’’ss/NGO/NGO’’ssDefense|Transportation|HealthcareDefense|Transportation|HealthcareAssessment|Campusmgt|CurriculumAssessment|Campusmgt|CurriculumJustice|Publicsafety|UtilitiesJustice|Publicsafety|UtilitiesHousing|Transportation|FoodServiceHousing|Transportation|FoodServiceVerticalsolutionsVerticalsolutions通讯纵向广告音乐电影广播发行网站管理无线电话有线电话有线电视通讯设备供应商通讯纵向:业务现状客户环境行业兼并法规松绑,特别在欧洲不断增加的来自新技术的竞争（下页）传统业务收入减少微软的着重点降低客户的运行费用新的机会微软的解决方案：CCF(ContactCenterFramework)CSF(ConnectedServicesFramework)通讯业的竞争ILECfightsbackwithfiber-opticNetwork:•Digitalphoneservice•TVprogramming•InternetbroadbandCLECviaILECinfrastructure无线电话Cingular,SprintVoIPviaInternetMSOviacableinfrastructure:•Digitalphoneservice•TVProgramming•InternetbroadbandE.g.AT&TBroadband,ComcastMSOadvantagesoverILEC’s:•strongrevenue•bundleent&telecom•lessregulatedenv•lesslegacyvoiceissueRevenuedecline:$15billion,7%/year(2001-2004)WiMAX(WirelessInteroperabilityofMicrowaveAccess)微软服务实验室北美:Austin,Boston,Chicago,Reston,SiliconValley欧洲:Copenhagen,Munich,Netherlands,ThamesValley,Paris,亚洲:北京,台北,Dubai微软技术中心美国:Issaquah,WA,Charlotte,NC,Irving,TX微软技术中心录像:介绍微软技术中心中国微软技术中心介绍李科研经理,中国微软技术中心Pleasedirectquestionsandfeedbacksto:KeyanLiEmail:[e-mail]:01084538989x8359Mobilephone:1391-025-0353面对大型与复杂项目的挑战解决方案的开发周期挑战如何管理Don’tunderstandtechnologyHugeopportunity+hugerisk技术与产品：太多的选择Availability&ReliabilityPerformanceInteroperabilitySecurity许多不确定性Schedule&CostDeveloperskillsHowtomaintainEvaluatePlanBuildDeployOperateMTCMission:MTC’smissionistoreducerisksforcustomers&partnersduringtheirdecisionmakingprocesstoaccelerateadoptionofMicrosoftplatform,andtocreateinnovativebusinesssolutionsusingemergingMicrosofttechnologiesMTCPurpose:Increasesuccessrateforenterpriseprojects:=SuccessfulProjects!Envision,ArchitectandValidateforenterprisesolutionsShortensdecisioncycleandincreasesuccessrateHelpadoptionofnewMSproducts:=CompetitiveAdvantage!Technologylabs/programstosupportcustomers/partnersMTCOfferings:介绍微软中国技术中心StrategyBriefingArchitectureDesignSessionPOCWorkshop•PlayvideoEvaluatePlanBuildDeployOperate微软中国提供的服务远景展望Offering:.NETStrategyBriefing,BusinessValueAssessment*Duration:1DayLocation:MTCEnvisioningCenterAudience:Business&Tech.DecisionMakers架构设计Offering:ArchitectureDesignSessionDuration:2-5DayLocation:MTCADSRoomAudience:Architects&DevelopmentLeads论证Offering:ProofofConceptDuration:2-3WeeksLocation:MTCDevelopmentSuiteAudience:DevelopmentTeamWorkloadADSPOCPerfTest/BenchmarkPortal&Collaborationxx(POCaccelerator)xDataPlatformxxxBusinessApps&IntegrationxxxDirectory&IdentifyxxxIWxxxSecurityxxxManagementxxNetworkingxxxEPMxxMobilityxDeveloperToolsxxStorageWorkloadsCoverageMapIntroducingChinaMTCKeyanLi,Manager,ChinaMTC微软技术中心的全球规划AustinMunichTokyoStrategyBriefingArchitecturalDesignSessionProofofConceptDubaiDC(Gvm’t)ExecutiveBriefingEnvisioningSessionISV’sandSI’sEnterpriseCustomers&PartnersRedmondMtnViewChicagoBostonThamesValleyTaipeiParisWorld-classfacilitiesforacceleratingcustomerandpartnervaluerealizationthroughexcellenceinoperationsandexperienceVaedbeckBeijingCustomerNameMinistryof***CustomerLocationBeijingOpportunityTheMinistrydevelopedaprototypeofhumanresourcemanagementsystemthatwouldbedeployedtonationwideoffices.TheyneededtheproofthatSQLServerand.NETcansupport