我国汽车制造业服务化趋势预测与对策分析

上海交通大学硕士学位论文我国汽车制造业服务化趋势预测与对策分析姓名：李若男申请学位级别：硕士专业：技术经济及管理指导教师：周朝民200801012004ForecastandcountermeasuresontheServitizationofAutomotiveIndustryinChinaABSTRACTAsthefastdevelopmentofinformationtechnologyandglobaleconomy,developedcountriesshowsthetrendofenteringintothe“servicesociety”,andtheproportionofserviceindustryinGDPincreasedgradually.Amassofmanufacturingcorporationsbuilduptheirproductcompetitivenessbytheserviceenhancementandtransfertotheserviceindustryinordertogainthenewvalue.Servitizationstrategycanmeetthedeepneedofcustomersinordertoincreasetheprofitableabilityandcreatecompetitiveadvantage;alsoitcanreducethewasteofresourceandthepollution,whichispropitioustoSustainableDevelopment.Asaresult,enterprisesneedtoenterServitizationprocesstogainandkeepsustainingcompetitiveadvantage.TheAutomotiveindustryinchinahasencounteredproblemssuchasthelackofR&Ddevotion,laggingproductiontechnologyofAutomobilepart,alsothemorbidityofdistributionchannel,andtheslowdevelopmentofAutomobilefinanceandinsurance.Basedonthoseproblems,thearticlestartedfromthedefinitionoftheservitizationofautomotiveindustry.Atfirstitdiscussedtheinevitabilityofautomotiveindustryservitization;secondlyitsummarizedthesuccessfulexperiencefromthedevelopmentcountries.ThenitdemonstratedtheservitizationofautomotiveindustryinChinabydata.Atlast,itgaveseveralsuggestionsontheservitizationofautomotiveindustryfromtwoparts-thedevotionservitizationandoutputservitization,andpointedouttacticsofbuildingtheautomotiveindustrysupplyvaluechainandconstructingagoodpolicyenvironmentforthedevelopmentofautomotiveindustry.Keyword:automotiveindustryservitizationvaluechain11.160%80%58%25%[49]2007GDP39.5%200420%20%50—60%36%350140027%1[26]22[14][17]3[17]4[24]1.21.2.1([7][14][[20]21][22][26])3()[15][24][9][21]Mathieu20011.2.220052006[39]20074[40]2007200720052007200420031.2.351.31.3.11.3.212341-1Figure1-1Techniqueroute16272.12.1.12-12-1372372137223723372437253726GB/T4754-20022-22-282-32-3H6363763716372656566561656265636564GB/T4754-20022.1.21991199620022-1123492-1Figure2-1TheClassofServiceindustry(producerservices)Grubel&Walker(1989)servitizationVandeimerwe&Rada(1988)(bundles)Vandeimerwe&RadaservicizingWhite(1999)Reiskin(2000)Fishbein(2000)Makower(2001)10tertiarizationSzalavetz(2003)BergenLester(1997)Sheehan(2000)serviceenhancement”Aegis(2002)linkagebetweenproductandservice()Szalavetz.(1980)[38]20072.1.3Szalavetz112-2Figure2-2DefinitionofAutomotiveIndustryServitization2.22.2.1(ComparativeAdvantage)181912[52][28](H-O)H-O2.2.220801986198919952080[48](1971)SWOT[43-45]()132-3Figure2-3Fivestrengthmodels20802080()2090Internet()2.2.32080Kogut()(14)2-42-4Figure2-4ValuechainframeworksKogutKogutKrugmanArndt.S.andKierzkowskiFeenstra152.2.41.2.3.1981402.2.5:116-23173.1OECDR&DR&D200346000126009%3-11997-20013-11997-2001-%%%%199717.142.8063.274.1282.004.6037.233.73199878.535.0853.003.7079.005.0833.673.81199976.285.0560.003.7368.003.8547.714.72200053.473.5168.004.0066.003.5741.963.51200152.813.8874.004.5562.003.5038.643.64CAD/CAM3.51.54.52.5183208042303.25019992701.2550-60%20-30%ABCAsanuma1985DAdesignapprovedDSdesignsuppliedDADSClarkandFujimoto19912080DA62%DS82%19DAClarks19893.34S4S4Ssale(service)(sparepart)(survey)5S”4S4S4S204S[33]1233.4[50]20201998213-1GMACGMACGMAC223-1Figure3-1TheflowchartofAmericanautomobileindividualpaymentsWTO2002344[60]234.111953198050195816000501961601967410197820701976531662070.21980200119782080198631994724320012001GDP2006GDP7.1%2002WTOWTO4.2GDP1199810%1998160200672520.58%2002200340%200420064-1250200400600800199920002001200220032004200520060%10%20%30%40%50%4-1Figure4-1Therecentautomobileproduction,saleandincreasingrate25%05001000150020002500199920002001200220032004200520060%5%10%15%20%25%30%4-2Figure4-2Therecentamountandincreasingrateofprivatevehicle170010%2605001000150020004-32006Figure4-3Toptencountriesofglobalautosalesin200624-419982787.31200613937.5322.3%20042005200636.33%22.5%200652.16%02000400060008000100001200014000160001998199920002001200220032004200520060%10%20%30%40%50%60%(4-4Figure4-4Therecentautomobileproductionvalue,increasingvalueandincreasingrate4-5GDP20062006GDP7.1%270.0%1.0%2.0%3.0%4.0%5.0%6.0%7.0%199819992000200120022003200420052006GDPGDP4-5GDPFigure4-5Therecentautomobileproductionvalue,increasingvalueaccountforGDP315%25%50%10%3-125%30%75%4-1(19982787.31661.3523.73%19993122.72748.9423.98%20003612.56864.0623.92%20014433.191055.623.81%20026224.641584.825.46%20038357.162153.425.77%20049463.162187.823.12%200510223.342209.921.62%200613937.533362.724.13%40%1/3428504.34.3.1[2][16][6][23][18][19]Park8∑=jijijijaad/ija∑jijai2005ParkDevotionServitization∑=jjiiddDS/∑=jjsddDS/idsd∑jjd2919870257334220074.3.21987-200573)3,2,1(=idi314-21987200517.260%70%-80%FSSFullServiceSupplier304-2()198719901992199519972002200532.01%32.06%32.80%36.49%38.83%38.74%49.28%1.91%3.01%1.63%1.94%2.63%3.11%3.14%0.76%0.55%0.50%0.53%0.31%0.39%2.76%ds)34.69%35.62%34.93%38.96%41.77%42.24%55.17%290901992199220051.63%3.14%20%85%313900.5%9020052.76%200720032001-2006199920004%1.771.661.421.321.451.381.91.8400.5