潜力股大学生投资理财服务中心策划

潜力股大学生投资理财信息服务中心策划书2010/4/71潜力股大学生投资理财服务中心创业策划书Challenge创业团队项目负责人：刘文凤项目组员：李金伦蒲仕双魏婕张雷阳青峰潜力股大学生投资理财信息服务中心策划书2010/4/72目录第一章、商业计划书摘要1.引子··································································42.公司简介·····························································43.运作可行性····························································54.总结··································································5第二章、公司发展的历史与未来一、公司基本情况·························································61．公司名称、性质、经营场所···············································62.公司宗旨、目标························································6二、公司发展历史与现状····················································71、成立背景····························································72、主导服务及现状·······················································73、重要事件····························································7三、政策、合作范畴·························································81、法律协议与诉讼······················································82、专利与商标···························································83、公司与社会关系·······················································84.主要业务合作伙伴······················································8第三章、管理团队与组织模式一、各部门工作职责纲要····················································91.经理··································································92.信息中心······························································93.事业中心····························································103.活动管理中心························································11二、公司管理模式·························································111.温情化管理模式······················································112.公司外部管理资源····················································11三、公司人事考核·························································12四、激励约束机制·························································12第四章、产品服务一、潜力股大学生投资理财网站1.总体分析····························································132.主要板块介绍························································14潜力股大学生投资理财信息服务中心策划书2010/4/73二、大学生理财周刊1.总体分析····························································152.创办报纸介绍························································15三、服务站点活动1.总体分析····························································162.活动介绍····························································16四、总结·································································17第五章、行业、市场与竞争分析一、行业分析1.公司所处行业及行业发展预测··········································182.驱动因素分析························································183.国家政策的影响······················································18二、竞争对手的服务特点、市场状况及发展趋势1.高校课堂····························································192．高校周围其他兼职机构或网站·········································193.兼职网······························································194.市场方明····························································19三、抑制竞争及我们的优势1.如何抑制竞争························································202.我们的竞争优势······················································20第六章、营销定位一、服务、价格定位1.服务定位····························································212.价格定位····························································21二、营销环境·····························································22第七章、财务分析一、本金分析·····························································231.网站、硬件费用支出···················································232.人事支出····························································23二、第一年收入图分析····················································24三、盈亏平衡点分析图·····················································25第八章、附件附件1调查问卷························································26附件2调查问卷分析书···················································27附件3公司管理结构图···················································29附件4四川的主要大学及大学所在地·······································30潜力股大学生投资理财信息服务中心策划书2010/4/74第一章商业计划书摘要1．引子在金融业越发发达的今天，全名炒股，全名投资已成为一股巨大的潜流。“合理流通资金，积累更多的财富”是从奴隶制度就开始，经过数千年发展，至今依然魅力不减的致富手段。那一般非专业大学生是否应该加入到这种投资理财行业，他们应该在哪些领域尝试，这又可以促使他们积累哪些经验呢？据了解，西欧一些国家从6、7岁的幼儿就开始进行投资理财启蒙，新加坡在小学基础教育就开设投资理财课程。现在，虽然我国在小学也试点开设了金融课程，开始有意识的培养年轻人的理财意识。但总体来说，我国青年，特别是大学生，不少都是投资理财观念淡薄一族。但在大学生中存在个普遍现象：要求自立，想在大学自己挣生活费。据调查，以乐山师院为例，95.83%的大学生想要尝试投资，学会合理理财。但当今市场上，虽然有关炒股、金融的信息和机构众多，但还没有一个专业、全面的投资理财服务平台。由此，为了满足这一市场需要，我大学生投资理财服务中心应运而生。我服务中心将本着“给爱好或初识投资理财的大学生全方位服务，引领大学生打开投资理财的大门并深入其中”的宗旨，为当代大学生提供投资理财咨询与信息服务。2.公司简介我服务中心的发展模式是树枝型结构，分为总部“树干”和15个分部“树杈”。首先在四川试点运行，总部建在成都，在四川主要的大学聚集地城市建立服务中心分站点。我们的服务内容分为，总部：建大学生投资理财信息服务网站，面向全国高校大学生或青年，为这些兴趣爱好者提供咨询服务平台；创办《大学生投资理财服务报》，发行各服务站点的运作动态，汇集各种报刊杂志的信息及财经人视点等。服务中心分站点：进行证券模拟实践操作比赛，理财分析，联系银行、企业进行理财教育，兼职信息，举办专家讲坛等。潜力股大学生投资理财信息服务中心策划书2010/4/753.运作可行性现在社会市场上，有不少金融公司、炒股网站，他们大多集中于专业的金融领域，大多数缺乏专业金融知识和原始资产的大学生只能望而却步。专家认为：大学生应该学会合理投资理财，但投资没必要局限于股票行业，可适当向其他投资方式倾斜。大学生投资理财的方法很多，找到适合自己的投资项目最重要。投资可启用小额资金。尽管大学生做投资具有一定风险，但作为一种大胆尝试，能为今后的个人理财起到“投石问路”的作用，对于个人理财意识的扩展有着积极的意义。而我们的投资理财服务中心是专门针对大学生的投资理财公司，定然比其他的投资理财公司更具有针对性。我服务中心就是提供给大学生这样一个可行性平台，目的在于引领大学生进行投资理财尝试。另一些大学生创业网、就业网等对投资理财方面略有涉及，但不详细不精确，