具有超市自有品牌偏好的消费者特性实证研究

大连理工大学硕士学位论文具有超市自有品牌偏好的消费者特性实证研究姓名：丛辉申请学位级别：硕士专业：企业管理指导教师：侯铁珊20050601具有超市自有品牌偏好的消费者特性实证研究作者：丛辉学位授予单位：大连理工大学参考文献(51条)1.参考文献2.朱瑞庭国外零售商自有品牌研究综述2004(05)3.McMasterDOwnBrandsandTheCookwareMarket19874.GordonWRetailerBrands-TheValueEquationforSuccessinthe90's19945.DennisMWhereNextforOwn-LabelSupermarketing19986.GhoshARetailManagement19907.HochSJHowShouldNationalBrandsThinkaboutPrivateLabel?1996(04)8.EconomistIntelligenceUnitOwnBrandMarketing1968(128)9.PLMAPrivateLabelManagementAssociation200510.野口智雄.刘玫芬价格破坏时代的自营品牌策略199611.李业.庞晓玲自有品牌--屈臣氏的利器2004(04)12.戴媛坪.高丘蓉新兴零售业的商店印象属性、消费者购物形态之实证研究--以连锁便利商店与大型量贩店为例13.SzymanskiDM.BuschPSIdentifyingtheGenerics-proneConsumers:AMeta-analysis198714.SethuramanR.ColeCFactorsInfluencingthePricePremiumsthatConsumersPayforNationalBrandsoverStoreBrands1999(04)15.PutrevuS.LordKRSearchDimensions,PatternsandSegmentProfilesofGroceryShoppers200116.JohnCMowen.MichaelSMinor.黄格非.束珏婷消费者行为学200317.JacobyJ.ChestnutRW.FisherWAABehavioralProcessApproachtoInformationAcquisitioninNondurablePurchasing197818.CarlsonJA.GiesekeRJPriceSearchinaProductMarket198319.HoyerWDAnExaminationofConsumerDecisionMakingforaCommonRepeatPurchaseProduct198420.ParkCW.IyerES.SmithDCTheEffectsofSituationalFactorsoninstoreGroceryShoppingBehavior:TheRoleofStoreEnvironmentandTimeAvailableforShopping198921.PutrevuS.RatchfordBTAModelofSearchBehaviorwithanApplicationtoGroceryShopping199722.MurthiBPS.SrinivasanKConsumer'sExtentofEvaluationinBrandChoice199923.符国群消费者行为学200424.AilawadiKL.NeslinSA.GedenkKPursuingtheValue-ConsciousConsumer:StoreBrandsVersusNationalBrandPromotions200125.洪绍芸消费者特性、产品类别与购买商店品牌产品关系之研究200326.BlattbergRC.BuesingT.PeacockP.SenS.KIdentifyingtheDealProneSegment197827.SchindlerRMTheExcitementofGettingaBargain.SomeHypothesesConcerningtheOriginandEffectsofSmart-ShopperFeelings198928.DarkePR.FreedmanJLNonfinancialMotivesandBargainHunting199529.SchindlerRMACouponIsMoreThanaLowPrice:EvidencefromaShoppingSimulationStudy199230.ThalerRMentalAccountingandConsumerChoice198531.RaghubirP.CorfmanKWhenDoPricePromotionsAffectPre-TrialBrandEvaluation199932.SimonsonI.CarmonZ.O'CurrySExperimentalEvidenceontheNegativeEffectofProductFeaturesandSalesPromotionsonBrandChoice199433.HolbrookMBTheNatureofConsumerValue199434.ShimpTA.KavasATheTheoryofReasonedActionAppliedtoCouponUsage198435.北京信息科技大学工商系市场营销课题组超市自有品牌发展纵横谈[期刊论文]-商场现代化2004(11)36.FrankRE.BoydHWArePrivate-BrandProneGroceryConsumersReallyDifferent196537.RichardsonPS.JainAK.DickAHouseholdStoreBrandProneness1996(02)38.LichtensteinDR.RidgwayNM.NetemeterRGPricePerceptionsandConsumerShoppingBehavior:AFieldStudy199339.ZeithamlVAIssuesinConceptualizingandMeasuringConsumerResponsetoPrice198440.AshleySRHowtoEffectivelyCompeteAgainstPrivate-LabelBrands199841.SinhaI.BatraRTheEffectofConsumerPriceConsciousnessonPrivateLabelPurchase199942.BellizziJA.KruckebergHF.HamiltonJR.Martin,W.SConsumerPerceptionsofNational,Private,andGenericBrands198143.BechererRC.RichardLMSelf-MonitoringasaModeratingVariableinConsumerBehavior197844.BlattbergRC.NeslinSASalesPromotionConcepts,MethodsandStrategies199045.BaltasGDeterminantsofStoreBrandChoice:ABehavioralAnalysis1997(05)46.PhilipKotler.GaryArmstrong市场营销原理199747.江明华.郭磊商店形象与自有品牌感知质量的实证研究[期刊论文]-经济科学2003(4)48.安圣慧零售商如何构建自有品牌[期刊论文]-商业时代2004(23)49.北京信息科技大学工商系市场营销课题组超市自有品牌发展纵横谈[期刊论文]-商场现代化2004(11)50.RogerDBlackwell.PaulWMiniard.JamesFEngel.朱红祥消费者行为学200351.陈克明.李颂杰用自有品牌引导消费[期刊论文]-商业时代2004(6)引证文献(2条)1.李朝军我国连锁超市企业自有品牌策略研究[学位论文]硕士20062.江南自有品牌对水平竞争结构的影响作用研究[学位论文]硕士2005本文链接：授权使用：上海海事大学(wflshyxy)，授权号：981737b3-d1e9-42a5-bc63-9df900dffb09下载时间：2010年9月22日