消费者品牌转换行为发生及干预研究

华南理工大学硕士学位论文消费者品牌转换行为发生及干预研究姓名：伍柳申请学位级别：硕士专业：企业管理指导教师：龚振20050401消费者品牌转换行为发生及干预研究作者：伍柳学位授予单位：华南理工大学参考文献(80条)1.KapilBawaModelinginertiaandvarietyseekingtendenciesinbrandchoicebehavior1990(03)2.NaufelJVilcassim.DipakCJainModelingpurchase-timingandbrand-seekingbehaviorincorporatingexplanatoryvariablesandunobservedheterogeneity19913.PBSeetharaman.PradeepChintaguntaAmodelofinertiaandvariety-seekingwithmarketingvariables19984.LeighMcalister.EdgarPessemierVarietyseekingbehavior:aninterdisciplinaryreview19825.PradeepKChintaguntaInertiaandvarietyseekinginamodelofbrand-purchasetiming1998(03)6.ItamarSimonsonTheeffectofpurchasequantityandtimingonvariety-seekingbehavior19907.FrankMBassThetheoryofstochasticspreferenceandbrandswitching19748.PradeepKChintagunta.SudeepHaldarInvestigatingpurchasetimingbehaviorintworelatedproductcategories19989.RebeccaKRatner.BaebaraEKahnTheimpactofPrivateversuspublicconsumptiononvariety-seekingbehavior200210.BarbaraEKahnConsumervariety-seekingamonggoodsandservices1995(03)11.MichaelAJones.DavidLMothersbaugh.SharonEBeattySwitchingbarriersandrepurchaseintentionsinservices2000(02)12.SusanMKeaveneyCustomerswitchingbehaviorinserviceindustries:anexploratorystudy199513.HansCM.VanTrijp.WayneDHoyer.J.JeffreyInmanWhyswitch?Productcategory-levelexplanationsfortruevariety-seekingbehavior1996(03)14.Jeong-yooKim.Dong-HeeKohAttractingtherival'scustomersinamodelwithswitchingcosts2002(01)15.EdgarPessemier.MosheHandelsmanTemporalvarietyinconsumerbehavior198416.StephenMNowlis.ItamarSimonsonSalespromotionsandchoicecontextascompetinginfluencesonconsumerdecisionmaking2000(01)17.FusunFGonul.KananSrinivasanAdynamicmodelofrepeatpurchaseandbrandswitchingbehaviorinaconsumerproductscategory1997(03)18.ChiKinYim.PKkannanConsumerbehaviorloyalty:asegmentationmodelandanalysis199919.OzShyAquickandeasymethodforestimatingswitchingcosts200220.JohnDeighton.CarolineMHenderson.ScottANeslinTheeffectsofadvertisingonbrandswitchingandrepeatpurchasing199421.CarmenBerne.JoseMMugica.MJesusYagueTheeffectsofvariety-seekingoncustomerretentioninservices200122.ChinhoLin.Wann-YinWu.Zhi-FengWangAstudyofmarketstructure:brandloyaltyandbrandswitchingbehaviorsfordurablehouseholdappliances2000(03)23.JaishankerGanesh.MarkJArnold.KristyEReynoldsUnderstandingthecustomerbaseonserviceproviders:anexaminationofthedifferencesbetweenswitchersandstayers200024.AbelPJeulandBrandchoiceinertiaasoneaspectofthenotionofbrandloyalty1979(07)25.RishinRoy.PradeepKchintagunta.SudeepHaldarAframeworkforinvestigatinghabits,“thehandofthepast,”andheterogeneityindynamicbrandchoice1996(03)26.GiuseppeMoscariniLimitedinformationcapacityasasourceofinertia200427.MichaelAJones.DavidLMothersbaugh.SharonEBeattyWhycustomersstay:measuringtheunderlyingdimensionsofservicesswitchingcostsandmanagingtheirdifferentialstrategicoutcomes200228.RandolphEBucklin.GaryJRussell.VSrinivasanArelationshipbetweenmarketshareelasticitiesandbrandswitchingprobabilities199829.LeonardLberry.KathleenSeiders.DhruvGrewalUnderstandingserviceconvenience200230.DawnLacobucci.GeraldineHenderson.AlbertoMarcati.JenniferChangNetworkanalysesofbrandswitchingbehavior199631.MinakshiTrivedi.MichaelSMorganBrand-specificheterogeneityandmarket-levelbrandswitching1996(01)32.GregoryEGoering.MchaelKPippengerDurablegoodsandswitchingcosts1996(02)33.ToreNilssenTwokindsofconsumerswitchingcosts1992(04)34.MehmetBacSwitchingcostsandscreeningefficiencyofincompletecontracts2000(04)35.MarkPeyrot.DorisVanDorenEffectofaclassactionsuitonconsumerrepurchaseintentions1994(02)36.ShulanHsieh.Lin-ChaoLiuThenatureofswitchcost:tasksetconfigurationorcarry-overeffect?200537.PaulKlempererMarketswithconsumerswitchingcosts198738.PaulKlempererThecompetitivenessofmarketswithswitchingcosts1987(01)39.JosephFarrell.CarlShapiroDynamiccompetitionwithswitchingcosts1988(01)40.KoDeRuyter.MartinWetzelsOntherelationshipbetweenperceivedservicequality,serviceloyaltyandswitchingcosts1998(05)41.GeoffWard.MaxwellJRobertsTask-switchingcosts,stroop-eosts,andexecutivecontrol:acorrelationalstudy2001(02)42.SiewMengLeongConsumerdecisionmakingforcommon,repeat-purchaseproducts:adualreplication1993(02)43.PaulKlempererPricewarscausedbyswitchingcosts198944.PiyushKumarTheeffectsofsocialcomparisononinactioninertia200445.HalRArkes.Yi-HanKung.LauraHutzelRegret,Valuation,andInactioninertia2002(02)46.KenClarkeWhatpriceonloyaltywhenabrandswitchisjustaclickaway?2001(04)47.DawnLacobucci.GeradineHendersonLoglinearmodelsforconsumerbrandswitchingbehavior:whatamanagercanlearnfromstudyingstandardizedresiduals1997(24)48.ChakravarthiNarasimhan.ScottANeslin.SubrataKSenPromotionalelasticitiesandcategorycharacteristics199649.AlexanderChernevGoal-AttributeCompatibilityinconsumerchoice200450.PaulKlempererWelfareeffectsofentryintomarketswithswitchingcosts1988(02)51.HeikoAGerlachAnnouncement,entry,andpreemptionwhenconsumershaveswitchingcosts2004(01)52.AlbertCaruanaTheimpactofswitchingcostsoncustomerloyalty:astudyamongcorporatecustomersofmobiletelephony2004(12)53.BegonaGarciaMarinosoTechnologicalincompatibilit