消费者行为学（原书第7版）

11(STDs)1994Lifestyle®18~30HIV3019963(CenterforMedia)(NationalPTA(ConsumerFederationofAmerica)(TheAmericanAcademyofChildandAdolescentPsychiatry)(Pampers)10%20%1390TaurusTaurusTaurusTaurus7TaurusAccordTaurus(LeverBrothersCompany)CEO4000TaurusTaurusB1.11.1.1BIC511001.1.2(FDA)FDAFDA211.1.3506-343-9MTV2004351.1.41.2LaChoyLaChoyLaChoy30,LaChoy1-11-1,,151.31.3.11-1-1-1--B&D-9050661-117---ExcellCaliberExcaliber--8102002500-1.3.2IBMIBM1.3.3(1)(2)(3)(4)1.3.4()NAFTA1.4Fingerhut205000500Fingerhut(1)(2)(3)(4)1.4.11.4.28A1.4.31.4.41-11-1/110191.5,1.5.11/4in[1]1/4in150001.5.2(1)(2)(3)(4)10[1]1in=25.4mm(5)1.5.31.5.4Huffy710(Kmart)1595001.5.51.61-11111.71.7.11.SC2.3.1-24.7199519961-2121.7.21.2.1000100080002.51.7.31.2.11333.551.81-31-31-3141.8.11-323453456781-31.8.291011121151.8.3131.8.4141-3151617181920211.91-2161171-26BP1.2.184000A[1]Pansy(Conceptualmodel)(Consumerbehavior)(Consumercost)(Customersatifaction)(Customervalue)(Distribution)(Injuriousconsumption)(Lifestyle)(Marketsegment)(Marketingcommunications)(Marketingmix)(Marketingstrategy)(Modernism)(Needset)(Positivism)(Postmodernism)(Product)(Productposition)(Price)(Self-concept)(Service)(Socialmarketing)(Targetmarket)(Totalproduct)Pansy[1]PintoPinto1.(TourofaMarketAnalysis)2.)3.292010://)b.()1.2.3.4.5.6.7.8.1-19.1-110.1-111.1-112.13.14.15.16.17.18.19.20.21.22.23.24.25.26.27.28.29.a.b.30.1-331.1-232.33.34.2035.36.a.b.c.d.37.FDAFDA38.39.40.41.1-242.43.44.45.a.b.c.d.e.f.46.23457821.652048(Kellogg)(J.WalterThompson)Novelas99.5%1206200Basmati2-12-1ApocalypseNOWTGIFridayCMT20182.12232-22-1502132-1••••2.2242-22-2182-2182-2••••••••••••••••••2.2.11.(Hofstede)22520501L.L.BeanShiseido80ParkeyJean18~212.27383.703026Heinz7540704.(%)(%)6148474958596349513869577960525878•Pillsbury50%DoughBoy•Lotte-•4500Reciente•VirginiaSlims255.227196.2.2.21.99,(%)(%)(%)(%)305352604661446580896076758183854766635260705366698180862835717456722.80303.28504.5.6.5.13.93.04.13.82.82.00.74.80.70.34.10.75.03.02.2,(GrevnerFrosch)-2.2.31.2292.3.4.Schuld5.6.2.3tableareportormotion30KiddiwinksBinkyKidsSootherPaciferFieraFiera(Comet)CalienteCalientePintoPintoPintoCorcelEnjoyCoca-ColaEnjoyDrinkCoca-ColaTherealthingIfeelCoke2-3•BodybyFisherCorpsebyFisher•CueCue•ComealivewithPepsiComealiveoutofthegravewithPepsi•SunbeamMist-stickMistDungManure•PetPet•Fresca•Esso•BranBuds••2-3•(Mars)M&M’s&sM&M’sM&M’saimainaimzeWhirlpool231•Hoovers(Tide)•ZiplocZipar2-32.3.11.••••••••••••••322-32.510152025304545545605152.3.2IBM500043007002333~518~302-472.3.3••44•••AT&T2-434(Tony)(Tiger)2.3.42.3.52352.3.6MoetChandon2.3.72-12-12.3.8362.41725,:DieselNBATimberlandDocMartins(LarryMcIntosh)93949386T93949659808969654243273039572341939383807876767675MTVBaywatch237PepsiMax2.52-510%2551.325.521.623.545.427.935.322.410%16.916.215.314.516.115.514.415.415.120%25.016.823.523.024.518.921.120.323.117.48.817.217.917.811.115.813.517.520%11.04.812.113.812.16.412.19.413.220%4.72.16.39.26.02.78.76.18.720%22.52.318.34.312.00.40.61.619.0()1025%1992WorldFactBook1992R.Sookdeo,TheNewGlobalConsumer,Fortune,Autumn-Winter1993,pp.68-76.2-5PPP2000025038(WorldBarkAtlas)//30205470490212026510189402356020980730314076709810316086303510710036410236202-6(%)10352937381930526109978161118862312117101456637538571012541412868131373025351422302413()22.53.24.31.51413.91.60.41992WorldFactBook1992R.Sookdeo,“TheNewGlobalConsumer,Fortune,Autumn-Winter1993,pp.68-76.2-6252000201/31/95302-7/(%)(%)(%)1014.725.010.110~1913.922.011.1239()/(%)(%)(%)20~2913.317.614.730~3915.313.513.340~4915.310.013.350~5911.26.115.160~697.23.711.6698.92.110.92-7(%)18~2415131515151615141615131813651921182019171718171717152024252919222920182424163021595560615560606866675662633215708401141113171015131011910914714142261519420101671810122528233223142834192429232516161520917181512301817172019267394420242129122529251926739442024212912252919.216.715.918.312.416.617.38.47.717.711.220.2153895843336320295349173636161718198321910231610552921184059342441285354294671344344441610031127234252861100412.33.72.01.73.01.32.62.61.21.31.91.62.316424720316183220238271030331943152249502342244462581841552710385339423563842825945739062476196775940686754804672597260827768807378664887434759775555351424059547355615018268748838988858565957851748652731516122214820157614121240()76738981775582869127925891253664825919214214201686889678888791886674768193192903922878840344089CD192492023114326952014305249368454972801730688571696980637562697745486470711992WorldFactBook1992ReproducedfromReader’sDigestEurodataAConsumerSurveyof17EuropeanCountries(Pleasantville,N.Y.:TheReader’sDigestAssociation,Inc.1991).2.6MaharajaMac1.11.2412.TangTang3.274.5.Duracell6.7.•••42243(Culture)(Culturalvalues)(Demographics)(Environment-orientedvalues)(Instrumentalmaterialism)(Monochronictime)(Nonverbalcommunications)(Norms)(Other-orientedvalues)(Personalspace)(Polychronictime)(Powerdistance)(PPP,Purchasingpowerparity)(SanctionsSelf-orientedvalues)(Terminal