网络环境下消费者购买决策分析

1、121(,511441)2(,510640),,,,F72416A:20060912:(:2005B70101126)(:PC20051103),3C:(competition)(customer)(change)[1],,,,,,,,,Amazon,,,,,,,,,,,,,,1:,111:(1)(2),(3)(4)112(CNNIC)2006118,1111,6430,35,,3%,,,6115%,3611%,:,,(3%)(20%)913%,119%,,415%2,,:1112511200611Vol125,No111157211,,,,,,,,212,,,,208090,4P,4P,(Power)(Publicrelation)6P,,,4V4V(Variation)(Versatility)(Value)(Vibration),,[2],4Cps[3][4]:4P;,DoneSchultz4R(,,,),,,,213,,,,,,,,,,214,,,,,,,,,DELLGoDirect,OELL,;IBMAlphaworksIBM,31[1],113:,;,;,,,:21125。

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