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2342-3200730%0880%567“”8•••••••••••••••92575—1.510•100%••18-24•••••/•/•••••••••11··“”B.JosephPine&JamesH.Gilmore1213“”19281419704015161718192021212060902022“”——·“Marketinginthe21stCenturyisnotaboutROIanymore.It'saboutthereturnoncustomer,maximizingthelifetimerelationshipwithanindividual.It'saboutgettingthatonepersonwhopurchasesyourproductoncetopurchaseitagain.Purchaseitmoreoften.Purchasenewthings.Overandoverandoveragainuntiltheybecomesomethingmorethanacustomer.Theybecomeanadvocateforyourbrand.”————JamesDodd23242526“”2728293031////3233•••343512343637383940412007519845A20075199001200751990029303456PP711.3042•••••4344“”45464711121314484950515253545556575859606162636465/M6667
本文标题:万科培训—杭州营销创新体验营销
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