世纪营销实战丛书

21(CIP)/,²:,2004(21)ISBN7802070015ù¼·—F274-39CIP(2004)080035:811:[phone]:100038:::::850mm1168mm/329@5375232200491200491:16000:18ì00:ISBN7-80207-001-5/F2,,:2:[phone]:100836†21WTO,,,,()(),()!,,,,,,,,,,,,,!,,21,1,2121,,,;,,,,,,200222,,,,,(Internet),(WTO),,,,,,,,,,,;2003,,,,,1,,,,,;;;,,,,,200452(1)(2)(2)(5)(7)(11)(11)(12)(16)(30)(33)(33)(41)(49)(54)(54)(55)(60)1(65)(65)(65)(67)(79)(79)(81)Internet(84)(91)(96)(97)(98)(100)(101)(102)(109)(112)(112)(117)(123)(123)(124)(130)(135)2(140)(140)(143)(145)(151)(151)(155)(159)(160)(161)(164)(176)(185)(185)(185)(187)(190)(190)(193)(200)(202)(Product)(202)(Price)(219)(Place)(228)3(Promotion)(236)(Personalization)(250)(252)(252)(254)(264)1(264)2Ebridge(267)3(270)456NET(275)(286)42090,,(Internet),,;,Internet,,,,,,,,,,,,,,,1ElectronicCommerce,EC;ElectronicBusiness,,Internet,,Internet,,(),,,,,,,,,,,,2(),,,,,,,,,,,,,,,(CA),,,,,,,,,,;,;,3,,()Internet,,,,,,,,,,,Internet,:,,,,,,,199612,,;1996,;19974,4;7,;19985,132,,,,,,,,,,,(),;,,Internet;InternetInternet;,,,,(),5,,,,,,,,Internet,;,,,,,,,,,,(),,,;,,,,,(),,,,6,,,(),,,,,,,,;,,,,,,,,,;,,;,,,,,,:,,,,;,,,,,7(),,,();,,;,(),;,;,,(),,8(),Internet,:(Internet),,,,Internet(Intranet)Internet,,(),,,,,,,,,(Intranet),,,(Extranet)Internet,,(),9,,,,,,,EDI(ElectronicDataInterchange,,,),,;Internet,,,,ExtranetInternet,,(Intranet)Internet,,Internet,(VPN),,,;,Internet,,,,,,,Internet,01,(),,(Internet),,;,;,,,,,,,Internet,,,,911,,,,,,11,,,,,,,,,;,,,,,,,,,,,,,,,,,,,,;,,21,,,,,,21,,,,,,,,,,;,,,,,,,;,,,,,,,,,;,,:311,,,,2(Internet),,,,3,,,,,,,,,,4,,,,,,,,,415,,,,,,,;,,,,,,,,,,,,51()HPIBM1998,,,,,,21,,,,,21,21,,(NII)21(GII);,,,,,,,,,,,;61;(),,1993,,,,,1/4,20019977,(AFrameworkforGlobalElectronicCommerce),,,,,,,,,19974,(AEuropeanInitiativeinElectronicCommerce),,,,,;,,,,,,71,,,,,,,,,,,,,,,,,,,;,70%,;,,,,,,,,,,,81,,,,,,,(),,,,,,,,;,,,,,,,,1993,1996,,(CGOS)(CCEC)1997199819998848(BtoC),,911999(BtoB),,IT,TCL2002,1999,,,(CNNIC)2004115,20031231,7950,,;,;,,;,,,,,,,,,;(),,,02,;;,,2003SARS,,SARS,,,200313,SARSSARS,:(1),,,SARS,SARS,,SARS(2)SARS,13512,;,,,,(3)SARS,,,,12,,10%;,;(BtoB)SARS,,SARS;,;SARS,,(BtoC)20034530%;,,,,,,2003529,1000,200342954,5,1500(4)20034,SARS,,,;137,,,;,,(5)SARS,,,SARS,2221,110%,531,189%,(6)SARS,,,;,,,1999,200357,,,,,,,,,,,;,,,;,,,,,,,,,32,,,,,;,BtoCBtoB,,;;;2003SARS,,,,,,,,,,,;,;;;;;42,;,;;(),,,,,21,,,,,,,,;,,,,,,,,1,,,,,,,,,,52,,,,,,,,,,,,,,,,,2,,,,,,,,,,,,,,,,62,,,;,;,,,,,,,,3,,,,,,,,,,,,,,,,,,,,,,72,,,,;,,,,,,,,,;,,,;,,,4,,,10,200,,,,,,5,,,,,,82,,,,,,6(1),,,,,,,,,,,,,,(2),,,,,,,,(3),92,,,,,,,,,,,,20011110,(WTO),,,,,;,,()49%100%,49%50%,,,;,,,03,,,,,,,,,,(),CD,,,,(),,,,,,,,()(ISP,,ChinanetAOL),ISPInternet,ISP,;13,(ICP,Internet,),ICPICP(),,,,,,(),,,,133%,2005,(),,(),23,,,,,,,,,,,,,,,,,,(),(B,Business)(C,Customer)(G,Government);,;,33;,,,,,,,,,,,(),;,;,,,:(BtoB,B2B)(BtoC,B2C)(BtoG,B2G)(GtoC,G2C),1(BtoB)BtoB()()Internet,,43;;;(EDI),,,,,BtoB,(),BtoB(Intranet)(Extranet),BtoB,(SCM),,,,BtoB,BtoB,Internet,,BtoB,,BtoB,BtoBBtoB(eMarketplace),;BtoBBtoB53,,,,,,,2(BtoC)BtoC,Internet,Internet,,,,BtoC,,BtoCInternet;BtoC:,,BtoC,,,BtoC()(),,BtoCInternet,63,,,,,BtoC,;,,BtoC:(1),,;,,;,,,,,(2)24,7,365,,Internet,,,,(3),,;,BtoC,,,,,,73,,,,Internet,Internet,BtoC,,,,,,,Internet,BtoC,,3(BtoG)BtoG,,(eprocurement),,,,,,,,,,,83,Internet,,,,,Internet,,,,,,,,BtoG,;,,,,,,,,,,BtoG,,BtoG,;,4(GtoC)GtoC,(),,93:1,Internet24;;,2,(),,,,,()1,04(Internet)(Intranet)()EDI2,,,,,3,,,,,,,,,,14(),,;,,1,Internet,,,,,,,,,,,,,Internet,,,,,,Internet,,,,242,,,,,,,,(EDI),3,(EDI),4,,,;;,,,,;,,,34(),,Internet,,1(1),:1)Internet,,,2),,3)()4),5),6),,Internet,:44,,,(),,,,,,,,:,,,;,,,,,(2),,Internet,,,:1),2),,,543)4)5)6):,,,,,,Internet,,,,,,,:,,,;,,,,,,,,,,,,64,,,2:(1)Email,(),,,,(2),,,,,,(3),,,;,,(4)(5)(6),(7),,,;,,:74,,;,,(justintime);,,,,,,,,,,,,3,,,;,,,,,:(1),,,(2)84,,(3),(4)(5),,(6),,,(7),,,,,,,,;,,,,(),,1Internet,,,,942,,Internet,,(Email),Internet,,;,,,3Internet,(Email);,,,,4Internet,,,,,,,;,,05,,5,,,,6,,,,;,,,,7,,,,8,,,,,159,,,;,,,,,,(),,,1,,(Intranet),;Internet,,;Internet,,,,,,,,,2,,25,,,,(Extranet),,,,,,,()(),3,,,,Internet,,,,(),,Internet;,,,,,,,,35,,,,,,,,,,,,(),,,,,,()(),45,,,,(),,,,IT,(),,,,,,(),,,;,,;,,(),,,,,55,,,,,,,()1,,(1),,,,,,,;,,,,,(2),(),,,,,65;,,,,,(3),,;,,,(4),(),,,,,,2,,,,,,;,,,,,,75(),,;,,;,,;,,;,,,,,,,;,,(),,,,,85(),,(SCM),,,,,,,,,,,,:(1),,(2),,(3):,,,,,,,(),,9524,,,,,,,,,,,,,,,,(),,;,,,;,,,,,,,,06,,,,()Internet,,,,(),;,,,,;,,,,,,,,,,,16,(),,;,,,,,;,,,,,;,,,,;,,,,,;,(),Internet,,,,,,26,,,,,,,,(),,,,,(),,,,;,,,,(),,,;Internet,,;,;;,36,,;,,;,,,,,,,,21,46,,,,,,,,;,Internet,,,()InternetInternet,,Internet56Internet7950,,1000,;,,1740,(),,,Internet,,,,Internet,;;;,,,,(),,,,,66,,,,,,(),,99%;,,,,,()Internet1InternetInternet,,,,Internet,;;;;Internet,,,76InternetTCP/IPTCP/IPInternet,InternetInternet,,,IP,Internet,IP32,4,,255,1661118250IPIP,,Internet1984DNS(DomainNameSystem),(DN),(DNS)IPInternet,,(CNNIC),CNNIC,,cn,http:cnIP(DN)(DNS),Internet,Internet,,2(WorldWideWeb),Web3W,InternetInternet,,86(Browser)(HTML),HTML,,Internet